@n1ck.wilkins (Nick Wilkins) Snapchat profile picture

Nick Wilkins

@n1ck.wilkins

Professional yapper business: [email protected]

Comedy & Entertainment https://hoo.be/n1ckwilkins Macro Creator

1.9M

Subscribers

27

Spotlight Posts Analysed

3.3M

Total Views

122.8K

Avg Views/Post

Rank ≈ #344 of 1.0K Macro creators (top 34%) Stats as of May 8, 2026 Tracked weekly · last checked Sep 27, 2026

@n1ck.wilkins Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Nick Wilkins

Ranked 90 out of 609 tracked creators, this account holds 1.9 million subscribers which is 4.0 times the median count. This verified Macro tier creator operates in the Comedy and Entertainment category. Average views fall below the median while the engagement rate sits at 0 percent against a 3.44 percent benchmark. The following report details specific performance metrics across various content types.

Account Classification

Account Size Macro
Verification Verified
Category Comedy & Entertainment
Subscribers 1,854,800
Monetization Eligible Yes
Views per Subscriber 0.07x

Spotlight Performance Summary

Spotlight Posts Analysed 27
Total Views 3,316,114
Average Views/Post 122,819
Viral Rate (2x avg) 11.1%
Viral Rate (5x avg) 0.0%
Best Post Views 574,499

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @n1ck.wilkins averages 122,819 views per post, which is 2x the platform average. Among Macro creators, this places @n1ck.wilkins in the above-average range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @n1ck.wilkins's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

When this page was written, SnapDataHub had 1 subscriber reading for @n1ck.wilkins, too few to chart growth. Subscriber count on May 8, 2026: 1,854,800.

These figures are as of May 8, 2026. We re-check @n1ck.wilkins every week: 13 newer readings since then, the latest on Sep 27, 2026, are in the full report.

Spotlight Views & Performance Analysis

Detailed breakdown of 27 of @n1ck.wilkins's Spotlight posts we have analysed

Average views sit at 122.8K which is below the median of 219.7K and ranks 515 out of 609. The engagement rate of 0% falls well below the 3.44% median. Only 11.1% of posts reached double the account average while none cleared five times the mean. This indicates a tap-and-scroll audience.

122.8K

Avg Views/Post

3.3M

Total Views

11.1%

Viral Hit Rate

Engagement Quality Analysis

Median-based metrics that resist outlier viral hits.

82.6K

Median Views

144.9K

75th Percentile Views

574.5K

Top Post Views

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @n1ck.wilkins's 122.8K avg is 1.5× the platform average — in line with platform norms. Each post reaches roughly 1 view for every 15.1 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers.

Full report

Everything we have on @n1ck.wilkins

This page is a free sample, written May 8, 2026. The full report unlocks every greyed-out section below and comes with the data as spreadsheet files, built from today's numbers:

  • ✓149 Spotlight videos analysed, with views, likes, comments, shares and captions
  • ✓14 subscriber count readings since May 2026, with growth rates
  • ✓Engagement ranked against creators of the same size
  • ✓Per-video view trend, best video breakdown, video length, the full top-videos list, posting schedule, sounds, best days, posting consistency, caption length
  • ✓3 accounts Snapchat recommends alongside them
  • ✓1 contact detail they list publicly

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3 free previews per email. Data files are in the paid report.

Per-Post View Trend

View count for each of @n1ck.wilkins's tracked Spotlight posts, in upload order. Hover any point for the exact view count and date.

Per-video view trend

Included in the full report on @n1ck.wilkins.

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Best-Performing Spotlight, Decomposed

What @n1ck.wilkins's single biggest Spotlight had going for it — the patterns worth replicating.

Best video, broken down

Included in the full report on @n1ck.wilkins.

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Content Duration & Strategy

Video length analysis and performance by duration

Video length and strategy

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Top Spotlight Posts by @n1ck.wilkins

Highest-viewed Spotlight content

# Post Views
1 @n1ck.wilkins Spotlight post #1 thumbnail Spotlight #1 574.5K
2 @n1ck.wilkins Spotlight post #2 thumbnail Spotlight #2 572.8K
3 @n1ck.wilkins Spotlight post #3 thumbnail Spotlight #3 358.4K

The rest of the top videos

Included in the full report on @n1ck.wilkins.

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Posting Schedule & Frequency

When @n1ck.wilkins posts on Snapchat Spotlight

Posting schedule and peak hours

Included in the full report on @n1ck.wilkins.

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Sound & Music Usage

Audio tracks used in @n1ck.wilkins's Spotlight posts

Sounds and music used

Included in the full report on @n1ck.wilkins.

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Best Day of the Week to Post

@n1ck.wilkins's Spotlight performance broken down by day — best avg views land on Tuesday

Best days to post

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Posting Consistency & Streaks

How regularly @n1ck.wilkins posts to Spotlight

Posting consistency and streaks

Included in the full report on @n1ck.wilkins.

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Caption Length & Performance

How @n1ck.wilkins's caption length correlates with Spotlight views

Caption length vs performance

Included in the full report on @n1ck.wilkins.

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Compare & Discover Similar Creators

Stack @n1ck.wilkins against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @n1ck.wilkins to another creator

Get a side-by-side stats breakdown.

@n1ck.wilkins vs

Accounts Snapchat recommends alongside them

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@n1ck.wilkins Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The primary revenue stream for @n1ck.wilkins stems from sponsorships driven by their high reach. A single sponsored post carries a modeled value of $9.3K to $22.3K based on the subscriber count. Their top 15 percent ranking justifies a premium price over average creators. However, the 0% engagement rate suggests this high cost may not reflect true interaction with the audience. The quoted band represents a ceiling for negotiations rather than a guaranteed fee. These are modelled estimates from public metrics, not disclosed earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 122.8K views/post — Spotlight only

$138 – $415

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 1.9M subscribers (Macro)

$9,274 – $22,258

Industry rate for macro creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 1,854,800 · Eligible
25+ posts per month ~19.2 posts/week (77/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

Key Insights & Analysis

Audience & Reach

The subscriber count ranks in the top tier of tracked accounts and sits at four times the median size. This scale indicates a broad reach typical of broadcast level entertainment. Verified status confirms established authority within the comedy category. Engagement rates fall well below the median, suggesting a passive consumption model where content reaches many people but triggers little interaction. The gap between high reach and low engagement means brand messages will land with lower intensity than average. The audience is large enough for scale but does not interact at a rate that suggests active participation. This profile fits broad entertainment brands seeking reach over high interaction.

Key Takeaways

Scale. Ranks in the top 15% of creators with a follower base 4 times larger than the median. Reach. Average views fall well below the 219.7K median, indicating lower visibility per post compared to peers. Engagement. A 0% rate is far below the 3.44% median, showing a failure to convert views into interactions. Hit-rate. Only 11.1% of posts double the average, suggesting a lack of high performing outliers.

Strengths

  • + Established subscriber base of 1,854,800
  • + Verified account with platform credibility
  • + Average views exceed Spotlight platform average (122.8K vs ~80K)
  • + Posting cadence meets Creator Rewards threshold (19.2 posts/week)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Macro tier

Frequently Asked Questions About @n1ck.wilkins

How many subscribers does @n1ck.wilkins have on Snapchat?

As of our latest data, @n1ck.wilkins (Nick Wilkins) has 1,854,800 subscribers on Snapchat. This places them in the Macro creator tier, which includes creators with 1 million to 10 million subscribers.

How many Spotlight views does @n1ck.wilkins get?

@n1ck.wilkins averages 122,819 views per Spotlight post. Their total tracked views across 27 posts are 3,316,114. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @n1ck.wilkins's performance significantly above the average.

How much does @n1ck.wilkins earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @n1ck.wilkins's estimated Spotlight ad-revenue share is $138 to $415 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $9,274 to $22,258 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @n1ck.wilkins eligible for Snapchat Creator Rewards?

Yes, @n1ck.wilkins exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @n1ck.wilkins's most viewed Spotlight post?

@n1ck.wilkins's top-performing Spotlight post has received 574,499 views. This is 4.7x their average per-post performance.

How often does @n1ck.wilkins post on Snapchat?

@n1ck.wilkins posts approximately 19.2 videos per week on Snapchat Spotlight, with an average gap of 9.1 hours between posts. Their most active posting days are Wednesday, Thursday, Friday, typically around 0:00 and 22:00 UTC.

What type of content does @n1ck.wilkins post?

@n1ck.wilkins primarily posts video content with an average duration of 26.7 seconds. They primarily use "Original Sound — n1ck.wilkins" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @n1ck.wilkins compare to other Snapchat creators?

With 1,854,800 subscribers, @n1ck.wilkins is in the top 2% of Snapchat creators tracked by SnapDataHub. Their average of 122,819 views per Spotlight post is above the platform average on the platform.

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This analysis is based on SnapDataHub's tracking of @n1ck.wilkins's Snapchat profile and 27 of their Spotlight posts. Snapchat does not publish a creator's total number of Spotlight posts, so counts here are the posts we have analysed, not a total.

Data collected and analyzed by SnapDataHub | Analysis date: Jun 28, 2026