Meghan Trainor

This creator ranks 83rd among the 609 accounts we track and holds nearly double the median subscriber count of our typical tracked creators. She is a verified Macro tier creator in the Music & Performance category. While her average views per Spotlight post are four times higher than the median, her engagement rate falls well below the expected average. The rest of this report breaks down specific performance metrics and audience interaction data.

The reach for @mtrainor22 is strong as the average views of 886.6K sit at 4.0x the median and rank 74 of 609. However, the engagement rate of 0% falls below the 3.44% median and remains unranked among its peers. This gap indicates that while the content reaches a wide audience, it fails to trigger any measurable reactions from viewers. The lack of viral hits with zero posts exceeding double or five times the account average suggests consistent but stagnant reach rather than explosive growth. This is a tap-and-scroll audience.

The account maintains a high volume of engagement with average views reaching 886.6K per post. This performance remains strong relative to standard benchmarks for the platform. One standout post reached 1.6M views, which is nearly double the typical reach for this profile. The repeated use of Original Sound by mtrainor22 indicates a consistent reliance on specific audio tracks as a recurring trend signal. The account has 1.9M subscribers.

The creator maintains a steady grind with content appearing more frequently than the median performer. This consistency places them in the top half of the subscriber rankings for their peer group. New clips land most often on Monday and Thursday. The busiest hour for new uploads is 23:00 UTC. Marketers can rely on this predictable cadence to schedule brand tie-ins around these specific windows.

The primary revenue stream for @mtrainor22 flows from sponsorships driven by their high reach and consistent view counts. A sponsored post is estimated to command between $9.6K and $23.1K based on a subscriber base of 1.9M. Their high rank among peers allows them to command a premium over the median, but this price point must be weighed against performance. The engagement rate of 0% falls far below the 3.44% average for the platform. This discrepancy suggests that while the reach is extensive, the interaction level may not justify the top end of the quoted band. These are modelled estimates from public metrics, not disclosed earnings.

Audience & Reach

The audience size ranks in the top 15 percent of tracked creators. This volume is over four times the typical creator average, placing it firmly in the macro category for music and performance. While the verified status confirms broad reach, the engagement rate sits at zero percent against a median of 3.44 percent. This disparity indicates that while the total follower count is high, brand messages may land much softer than expected compared to standard benchmarks. The sheer scale provides visibility but lacks the active interaction typically seen in smaller communities. Based on the volume and category, this audience fits music and entertainment brands focused on broad reach rather than high engagement.