@kimkardashian (Kim Kardashian) Snapchat profile picture

Kim Kardashian

@kimkardashian

Mega Creator

23.3M

Subscribers

8

Spotlight Posts Analysed

1.3M

Total Views

167.3K

Avg Views/Post

Rank ≈ #1 of 8 Mega creators (top 12%) 1.6× the Mega median (14.5M subs) Stats as of Sep 14, 2026 Tracked weekly · last checked Sep 28, 2026

@kimkardashian Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Kim Kardashian

This account ranks second out of over one thousand tracked creators and holds more than forty nine times the median subscriber count. This verified Mega tier creator maintains a large presence despite not having a category assigned. While average views fall below the platform median, the engagement rate is more than double the typical benchmark. The rest of this report examines specific audience interaction patterns and content performance.

Account Classification

Account Size Mega
Verification Verified
Subscribers 23,333,100
Monetization Eligible Yes
Views per Subscriber 0.01x

Spotlight Performance Summary

Spotlight Posts Analysed 8
Total Views 1,338,800
Average Views/Post 167,350
Viral Rate (2x avg) 25.0%
Viral Rate (5x avg) 0.0%
Best Post Views 544,000

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @kimkardashian averages 167,350 views per post, which is 2x the platform average. Among Mega creators, this places @kimkardashian in the above-average range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @kimkardashian's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

-1.7M

Net Change

-6.7%

% Change

-12.8K

Avg / Day

130

Days Tracked

2

Data Points

Tracked between May 6, 2026 (25,000,000 subs) and Sep 14, 2026 (23,333,100 subs).

What this means: @kimkardashian lost 1.7M subscribers (-6.7%) over 130 days — averaging -12.8K subscribers per day. Sustained decline at this rate is uncommon for verified Mega creators and is worth investigating.

These figures are as of Sep 14, 2026. We re-check @kimkardashian every week: 2 newer readings since then, the latest on Sep 28, 2026, are in the full report.

Spotlight Views & Performance Analysis

Detailed breakdown of 8 of @kimkardashian's Spotlight posts we have analysed

Average views sit at 167.3K, which is below the median of 207.5K and ranks 640 out of 1010. The engagement rate of 9.75% outperforms the 3.74% median and ranks 97 out of 615, proving the audience reacts more than usual. Reliability of reach is low as only 25.0% of posts hit double the account average while none reached five times the average. This active audience stops to interact with content rather than just scrolling past.

167.3K

Avg Views/Post

1.3M

Total Views

25.0%

Viral Hit Rate

Engagement Benchmark

Compared to Mega tier average

Excellent

9.75%

Engagement Rate

129.4K

Total Likes

1.1K

Total Comments

Engagement Quality Analysis

Median-based metrics that resist outlier viral hits.

64.0K

Median Views

6.1K

Median Likes

471.0K

75th Percentile Views

544.0K

Top Post Views

0.7

Engagement / 1K Subs

Normalized influence metric

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @kimkardashian's 167.3K avg is 2.1× the platform average — well above average. Each post reaches roughly 1 view for every 139.4 subscribers. The engagement rate of 9.75% (likes + comments ÷ views) places @kimkardashian in the excellent band for Mega creators.

Full report

Everything we have on @kimkardashian

This page is a free sample, written Sep 14, 2026. The full report unlocks every greyed-out section below and comes with the data as spreadsheet files, built from today's numbers:

  • ✓4 subscriber count readings since May 2026, with growth rates
  • ✓Engagement ranked against creators of the same size
  • ✓Best video breakdown, the full top-videos list, caption words, best days, caption length
  • ✓3 accounts Snapchat recommends alongside them

$29.00

One payment, no subscription

3 free previews per email. Data files are in the paid report.

Best-Performing Spotlight, Decomposed

What @kimkardashian's single biggest Spotlight had going for it — the patterns worth replicating.

Best video, broken down

Included in the full report on @kimkardashian.

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Top Spotlight Posts by @kimkardashian

Highest-viewed Spotlight content

# Post Views
1 @kimkardashian Spotlight post #1 thumbnail Spotlight #1 544.0K
2 @kimkardashian Spotlight post #2 thumbnail Spotlight #2 471.0K
3 @kimkardashian Spotlight post #3 thumbnail Spotlight #3 222.0K

The rest of the top videos

Included in the full report on @kimkardashian.

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Most Common Words

Frequent caption words across @kimkardashian's Spotlight posts (excludes stopwords, hashtags, mentions)

Caption word analysis

Included in the full report on @kimkardashian.

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Best Day of the Week to Post

@kimkardashian's Spotlight performance broken down by day

Best days to post

Included in the full report on @kimkardashian.

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Caption Length & Performance

How @kimkardashian's caption length correlates with Spotlight views

Caption length vs performance

Included in the full report on @kimkardashian.

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Compare & Discover Similar Creators

Stack @kimkardashian against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @kimkardashian to another creator

Get a side-by-side stats breakdown.

@kimkardashian vs

Accounts Snapchat recommends alongside them

Included in the full report on @kimkardashian.

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Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

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@kimkardashian Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

Kim Kardashian generates revenue through brand sponsorships and reach based on her large follower count. Her high rank puts her in a position to command a premium price for any single post. The $116.7K to $280.0K range reflects this top tier status. With an engagement rate of 9.75% against the 3.74% median, her audience interaction justifies the higher end of that pricing bracket. These are modelled estimates from public metrics, not disclosed earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 167.3K views/post — Spotlight only

$84 – $251

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 23.3M subscribers (Mega)

$116,666 – $279,997

Industry rate for mega creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 23,333,100 · Eligible
25+ posts per month ~0 posts/week (0/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

Key Insights & Analysis

Audience & Reach

The scale of this audience is large, sitting at nearly fifty times the median creator size. This ranking indicates a reach that operates on a broadcast level rather than a niche community level. While the category is not set, the verified status confirms a high-profile public persona. The engagement rate is more than double the platform average. This suggests a brand message will land much harder here than it would with a typical creator of this size. High volume combined with above-average interaction points to a highly active viewer base. The data supports placement for luxury goods or high-end fashion.

Key Takeaways

Scale. Ranks 2nd out of 1,010 creators with a follower count 49.8 times the median size. Reach. Average views fall below the 207.5K median, meaning typical posts reach fewer people than many peers. Engagement. A 9.75% rate is more than double the 3.74% median, indicating a very active audience relative to views. Hit-rate. One in four recent posts beats double the account average, showing a consistent ability to produce standout content.

Strengths

  • + Established subscriber base of 23,333,100
  • + Verified account with platform credibility
  • + Average views exceed Spotlight platform average (167.3K vs ~80K)
  • + High viral hit rate (25.0% of posts exceed 2x average)
  • + Monetization eligible (50K+ subscriber threshold met)
  • + Active engagement at 9.75% rate

Opportunities

  • ~ Posting cadence below Creator Rewards threshold (~0/week vs 6.25 needed)
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mega tier

Frequently Asked Questions About @kimkardashian

How many subscribers does @kimkardashian have on Snapchat?

As of our latest data, @kimkardashian (Kim Kardashian) has 23,333,100 subscribers on Snapchat. This places them in the Mega creator tier, which includes creators with 10 million or more subscribers.

How many Spotlight views does @kimkardashian get?

@kimkardashian averages 167,350 views per Spotlight post. Their total tracked views across 8 posts are 1,338,800. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @kimkardashian's performance significantly above the average.

How much does @kimkardashian earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @kimkardashian's estimated Spotlight ad-revenue share is $84 to $251 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $116,666 to $279,997 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @kimkardashian eligible for Snapchat Creator Rewards?

Yes, @kimkardashian exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @kimkardashian's most viewed Spotlight post?

@kimkardashian's top-performing Spotlight post has received 544,000 views. This is 3.3x their average per-post performance.

How does @kimkardashian compare to other Snapchat creators?

With 23,333,100 subscribers, @kimkardashian is in the top 0.1% of Snapchat creators tracked by SnapDataHub. Their average of 167,350 views per Spotlight post is above the platform average on the platform.

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This analysis is based on SnapDataHub's tracking of @kimkardashian's Snapchat profile and 8 of their Spotlight posts. Snapchat does not publish a creator's total number of Spotlight posts, so counts here are the posts we have analysed, not a total.

Data collected and analyzed by SnapDataHub | Analysis date: Sep 14, 2026