2026 Snapchat Earnings Estimate
How Much Does @kimkardashian Earn on Snapchat?
Kim Kardashian · 25.0M subscribers · 8 tracked Spotlights
Estimated annual Snapchat ad-revenue share
$1.0K – $3.0K / year
From Stories + Spotlight ad revenue share under the 2025+ Monetization Program. Excludes sponsorship deals, brand partnerships, Snap Star retainers, and Snapchat+ subscription revenue — which is where top creators earn most of their Snap income.
25.0M
Subscribers
8
Tracked Spotlights
167.3K
Avg Views / Post
167.3K
Est. Monthly Views
Ad Revenue Share
Monthly · Stories + Spotlight combined
$84 – $251
167.3K monthly Spotlight views × $0.5–$1.5 per 1,000 views (current Monetization Program range). Stories ad share is on top of this — but our tracked data covers only Spotlight, so the real total is higher.
Sponsored Post
Per single post
$125.0K – $300.0K
Mega tier ($0.005–$0.012 per subscriber) — industry CPM benchmark.
How we calculated this
@kimkardashian averages 167.3K views per Spotlight across the 8 posts SnapDataHub has tracked. Projected over a typical month at 0.7 posts/month, that's roughly 167.3K monthly views.
Ad-revenue-share math (current Monetization Program)
167.3K views × $0.5 / 1K = $84/month
167.3K views × $1.5 / 1K = $251/month
RPM range from Syllaby benchmarks + Snapchat's own creator docs (~$1/1K directional).
For sponsorship value, industry-standard CPM multipliers are applied based on subscriber tier. @kimkardashian's 25.0M subscribers place them in the highest (Mega) tier with rates of $0.005–$0.012 per subscriber.
Important caveats
- Estimates only. Snapchat doesn't publish creator payouts. The ad-revenue-share RPM range ($0.50–$1.50 / 1K views) reflects the unified Monetization Program that replaced the old Spotlight Fund on Feb 1, 2025 — see TechCrunch and Tubefilter for the Dec 2024 announcement, Social Media Today on the program's streamlined eligibility.
- Stories revenue is excluded. Our tracked corpus only covers Spotlight views, but the current program pays ad share on Stories too — and for established creators, Stories typically drive the majority of monetizable views. Real ad-share income is likely meaningfully higher than what's shown here.
- Sponsorship value is the bigger story. Brand deals routed through Snapchat (or off-platform but pegged to Snap audience) typically dwarf RPM-based earnings for Mega-tier creators. Niche matters: per Influencer Marketing Hub, beauty/finance/fitness command 2–3× the baseline.
- Top creators earn from undisclosed talent deals. Creators at @kimkardashian's scale typically have direct retainer arrangements with Snapchat (so-called "Snap Star" deals) — LADbible's coverage of per-post creator rates illustrates the gap between RPM income and what top-tier creators actually take home. None of that retainer income is captured in our public RPM estimate.
- The creator must be in the Snapchat Monetization Program to receive ad-revenue-share payouts (50.0K+ subs + posting/view-hour thresholds).
Full stats page
Engagement, top posts, growth chart, posting schedule.
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