@kyliejenner (King Kylie) Snapchat profile picture

King Kylie

@kyliejenner

kyliecosmetics.com Mega Creator

32.2M

Subscribers

11

Spotlight Posts

4.2M

Total Views

379.3K

Avg Views/Post

Rank โ‰ˆ #1 of 8 Mega creators (top 1%) 2.1ร— the Mega median (15.3M subs) Updated Jun 27, 2026

@kyliejenner Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for King Kylie

This creator ranks first out of 609 tracked accounts and holds over sixty times the median subscriber count. This verified account sits in the Mega tier without a defined category. While average views per Spotlight post exceed the median by a large margin, the engagement rate falls well below the typical benchmark. The subscriber count shows a downward trend as the total decreased by about 817,000 over the last thirty-eight days. The following report details specific performance metrics and audience interactions.

Account Classification

Account Size Mega
Verification Verified
Subscribers 32,227,000
Monetization Eligible Yes
Views per Subscriber 0.0x

Spotlight Performance Summary

Total Spotlight Posts 11
Total Views 4,172,000
Average Views/Post 379,273
Viral Rate (2x avg) 18.2%
Viral Rate (5x avg) 0.0%
Best Post Views 1,600,000

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @kyliejenner averages 379,273 views per post, which is 5x the platform average. Among Mega creators, this places @kyliejenner in the upper range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @kyliejenner's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

-817400

Net Change

-2.5%

% Change

-21511

Avg / Day

38

Days Tracked

3

Data Points

Tracked between May 6, 2026 (32,227,000 subs) and Jun 13, 2026 (31,409,600 subs).

What this means: @kyliejenner lost -817400 subscribers (-2.5%) over 38 days — averaging -21511 subscribers per day. This is roughly flat for a Mega creator and matches the platform average for accounts of this size.

Spotlight Views & Performance Analysis

Detailed breakdown of @kyliejenner's 11 Spotlight posts

The account achieves an average of 379.3K views per post, which outperforms the median by a factor of 1.7 and ranks 173 out of 609. While reach is high, the engagement rate of 0.15% falls far below the 3.44% median and ranks 134 out of 148. This indicates that viewers are consuming content without interacting with it. Only 18.2% of posts doubled the account average, while zero posts reached five times the average. These figures suggest reach is inconsistent and rarely spikes beyond standard expectations. The data confirms a tap-and-scroll audience.

379.3K

Avg Views/Post

4.2M

Total Views

18.2%

Viral Hit Rate

Engagement Benchmark

Compared to Mega tier average

Below Average

0.15%

Engagement Rate

2.4K

Total Likes

3.6K

Total Comments

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @kyliejenner's 379.3K avg is 4.7ร— the platform average โ€” well above average. Each post reaches roughly 1 view for every 85.0 subscribers. The engagement rate of 0.15% (likes + comments รท views) places @kyliejenner in the below average band for Mega creators.

Top Spotlight Posts by @kyliejenner

Highest-viewed Spotlight content

# Post Views
1 @kyliejenner Spotlight post #1 thumbnail Spotlight #1 1.6M
2 @kyliejenner Spotlight post #2 thumbnail Spotlight #2 774.0K
3 @kyliejenner Spotlight post #3 thumbnail Spotlight #3 596.0K
4 @kyliejenner Spotlight post #4 thumbnail Spotlight #4 466.0K
5 Spotlight #5 186.0K
6 @kyliejenner Spotlight post #6 thumbnail Spotlight #6 174.0K
7 @kyliejenner Spotlight post #7 thumbnail Spotlight #7 114.0K
8 @kyliejenner Spotlight post #8 thumbnail Spotlight #8 97.0K
9 @kyliejenner Spotlight post #9 thumbnail Spotlight #9 95.0K

Sound & Music Usage

Audio tracks used in @kyliejenner's Spotlight posts

  1. 1 Original Sound โ€” kyliejenner
    6x
  2. 2 3 Strikes โ€” Terror Jr
    1x
  3. 3 a child who runs through the frame, adding a candid and personal touch to the glamorous setting. โ€” @kyliejenner with Original Sound by kyliejenner
    1x
  4. 4 Original Sound โ€” Contains: Muffins In The Freezer - Tiagz
    1x

Compare & Discover Similar Creators

Stack @kyliejenner against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @kyliejenner to another creator

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@kyliejenner vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@kyliejenner Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

Sponsorships drive this profile's value due to high reach rather than Spotlight rewards for views. A sponsored post is estimated between $161.1K and $386.7K based on the subscriber count. The top rank of 1 out of 609 justifies a premium price point for the account. However, an engagement rate of 0.15% falls well below the 3.44% median. This low interaction relative to the reach suggests that while the brand visibility is high, the conversion efficiency per view is lower than average. These are modelled estimates from public metrics, not disclosed earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 379.3K views/post โ€” Spotlight only

$190 – $569

$0.50โ€“$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 32.2M subscribers (Mega)

$161,135 – $386,724

Industry rate for mega creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 32,227,000 -- Eligible
25+ posts per month ~0 posts/week (0/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

Key Insights & Analysis

Audience & Reach

The subscriber count ranks this account at the top of the tracked pool. The size exceeds the typical creator by a factor of nearly seventy. This scale indicates a reach that functions at a broadcast level rather than a niche community. While the verified status confirms high authority, the lack of a specific category makes targeting less precise. Engagement rates fall far below the median for this platform. This gap suggests a broad reach where individual messages land with much less frequency than on standard accounts. The audience size provides large scale but low interaction density. This profile fits the luxury and beauty brand categories.

Key Takeaways

Scale. Holds the top rank of all creators with an audience 69 times larger than the median. Reach. Averages 379.3K views per post, which is much higher than the 219.7K median. Engagement. The 0.15% rate falls well below the 3.44% median, indicating low interaction relative to reach. Hit-rate. Roughly 18% of posts outperform the account average by double, showing occasional high performers. Trajectory. A downward trend shows a loss of about 21.5K subscribers every day.

Strengths

  • + Established subscriber base of 32,227,000
  • + Verified account with platform credibility
  • + Average views exceed Spotlight platform average (379.3K vs ~80K)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Posting cadence below Creator Rewards threshold (~0/week vs 6.25 needed)
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mega tier

Frequently Asked Questions About @kyliejenner

How many subscribers does @kyliejenner have on Snapchat?

As of our latest data, @kyliejenner (King Kylie) has 32,227,000 subscribers on Snapchat. This places them in the Mega creator tier, which includes creators with 10 million or more subscribers.

How many Spotlight views does @kyliejenner get?

@kyliejenner averages 379,273 views per Spotlight post. Their total tracked views across 11 posts are 4,172,000. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @kyliejenner's performance significantly above the average.

How much does @kyliejenner earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @kyliejenner's estimated Spotlight ad-revenue share is $190 to $569 per month (calculated at $0.50โ€“$1.50 per 1,000 views โ€” the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $161,135 to $386,724 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @kyliejenner eligible for Snapchat Creator Rewards?

Yes, @kyliejenner exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @kyliejenner's most viewed Spotlight post?

@kyliejenner's top-performing Spotlight post has received 1,600,000 views. This is 4.2x their average per-post performance.

How does @kyliejenner compare to other Snapchat creators?

With 32,227,000 subscribers, @kyliejenner is in the top 0.1% of Snapchat creators tracked by SnapDataHub. Their average of 379,273 views per Spotlight post is well above the platform average of 80,000 on the platform.

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This analysis is based on SnapDataHub's tracking of @kyliejenner's Snapchat profile and 11 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: Jun 27, 2026