Scott Frenzel

This creator ranks 442 out of 740 tracked accounts and holds a subscriber count that is 0.7 times the median size of our typical creators. The profile is a verified Mid-Tier account without a specified category. While average views for Spotlight posts fall below the median, the engagement rate of 5.26% exceeds the 3.54% benchmark. This performance indicates a highly active audience despite lower total reach numbers. The report continues by analyzing specific content performance and follower growth trends over time.

Average views sit at 108.5K, which is half of the median and places the account at rank 693 out of 740. The engagement rate of 5.26% outperforms the 3.54% median to earn a rank of 124 out of 344. This indicates that while reach is lower than typical accounts, the people who do see the content interact with it more often than average. Reliability metrics show a low hit rate for breakout success. Only 6.1% of posts reached double the account average and 6.1% reached five times the average. These figures suggest consistent but stable performance without frequent spikes into high-reach territory. The audience is an active one.

Scott Frenzel earns primarily through sponsorship deals driven by his consistent reach of 108.5K views per post. A sponsored post for this account sits in the $3,600 to $6,800 range. His rank of 442 puts him below the median of 604.5K subscribers, making him a value buy compared to top ranked creators. While his ranking suggests a lower starting point, an engagement rate of 5.26% exceeds the 3.54% median. This higher interaction rate justifies the upper end of the quoted band for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.

Audience & Reach

The subscriber count sits below the typical median for tracked creators in this dataset. This positioning indicates an audience that is smaller than many broadcast scale peers despite the verified status of the account. Engagement rates are higher than the platform average. This suggests a brand message lands harder here than it would with a standard creator of similar size. The lack of a defined category means the content lacks a specific niche focus for targeted placement. Because the engagement outperforms the median while the follower count remains below it, the core audience is active and responsive to posts. This profile fits best within general lifestyle or entertainment categories where broad appeal outweighs specific niche targeting.