@rosssmith (Ross Smith) Snapchat profile picture

Ross Smith

@rosssmith

Me and my 100 year old Gangster Grandma attempt to make the world a funnier place

3.0M

Subscribers

85

Spotlight Posts Analysed

9.0M

Total Views

105.8K

Avg Views/Post

Rank ≈ #131 of 1.0K Macro creators (top 13%) 2.0× the Macro median (1.5M subs) Stats as of Aug 26, 2026 Tracked weekly · last checked Sep 29, 2026

@rosssmith Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Ross Smith

Ross Smith holds the 56th rank among the 630 creators we track with 3 million subscribers, which is 6.1 times the median size of our typical creator. This verified Macro tier account has not set a specific category for its content. While average Spotlight views fall below the 223.4K median, the engagement rate of 4.63% exceeds the 3.91% median. The report continues with an analysis of recent follower growth and audience interaction patterns.

Account Classification

Account Size Macro
Verification Verified
Subscribers 3,043,300
Monetization Eligible Yes
Views per Subscriber 0.03x

Spotlight Performance Summary

Spotlight Posts Analysed 85
Total Views 8,992,021
Average Views/Post 105,788
Viral Rate (2x avg) 10.6%
Viral Rate (5x avg) 7.1%
Best Post Views 1,270,286

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @rosssmith averages 105,788 views per post, which is 1x the platform average. Among Macro creators, this places @rosssmith in the above-average range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @rosssmith's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

-219.6K

Net Change

-6.7%

% Change

-2.0K

Avg / Day

110

Days Tracked

4

Data Points

Tracked between May 7, 2026 (3,262,900 subs) and Aug 26, 2026 (3,043,300 subs).

What this means: @rosssmith lost 219.6K subscribers (-6.7%) over 110 days — averaging -2.0K subscribers per day. Sustained decline at this rate is uncommon for verified Macro creators and is worth investigating.

These figures are as of Aug 26, 2026. We re-check @rosssmith every week: 9 newer readings since then, the latest on Sep 29, 2026, are in the full report.

Spotlight Views & Performance Analysis

Detailed breakdown of 85 of @rosssmith's Spotlight posts we have analysed

Average views sit at 0.5x the median and rank 606 of 630. The engagement rate of 4.63% exceeds the 3.91% median with a rank of 100 of 231. This proves the audience reacts more than usual despite lower reach. Only 10.6% of posts doubled the account average while 7.1% reached five times the typical volume. These low hit rates suggest that high engagement comes from a small, consistent group rather than broad and frequent spikes. The data indicates an active audience.

105.8K

Avg Views/Post

9.0M

Total Views

10.6%

Viral Hit Rate

Engagement Benchmark

Compared to Macro tier average

Excellent

4.63%

Engagement Rate

376.3K

Total Likes

40.2K

Total Comments

40.5K

Total Shares

Engagement Quality Analysis

Median-based metrics that resist outlier viral hits.

19.0K

Median Views

540

Median Likes

51.2K

75th Percentile Views

1.3M

Top Post Views

1.6

Engagement / 1K Subs

Normalized influence metric

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @rosssmith's 105.8K avg is 1.3× the platform average — in line with platform norms. Each post reaches roughly 1 view for every 28.8 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers. The engagement rate of 4.63% (likes + comments ÷ views) places @rosssmith in the excellent band for Macro creators.

Full report

Everything we have on @rosssmith

This page is a free sample, written Aug 26, 2026. The full report unlocks every greyed-out section below and comes with the data as spreadsheet files, built from today's numbers:

  • ✓109 Spotlight videos analysed, with views, likes, comments, shares and captions
  • ✓13 subscriber count readings since May 2026, with growth rates
  • ✓Engagement ranked against creators of the same size
  • ✓Per-video view trend, best video breakdown, video length, the full top-videos list, posting schedule, hashtags, caption words, sounds, best days, posting consistency, caption length
  • ✓4 accounts Snapchat recommends alongside them
  • ✓1 contact detail they list publicly

$29.00

One payment, no subscription

3 free previews per email. Data files are in the paid report.

Per-Post View Trend

View count for each of @rosssmith's tracked Spotlight posts, in upload order. Hover any point for the exact view count and date.

Per-video view trend

Included in the full report on @rosssmith.

Unlock for $29.00 or preview it free with your email

Best-Performing Spotlight, Decomposed

What @rosssmith's single biggest Spotlight had going for it — the patterns worth replicating.

Best video, broken down

Included in the full report on @rosssmith.

Unlock for $29.00 or preview it free with your email

Content Duration & Strategy

Video length analysis and performance by duration

Video length and strategy

Included in the full report on @rosssmith.

Unlock for $29.00 or preview it free with your email

Top Spotlight Posts by @rosssmith

Highest-viewed Spotlight content

# Post Views
1 @rosssmith Spotlight post #1 thumbnail It’s time Messi! You know what to do! 1.3M
2 @rosssmith Spotlight post #2 thumbnail Spotlight #2 1.1M
3 @rosssmith Spotlight post #3 thumbnail It’s a sag world 🥲 1.0M

The rest of the top videos

Included in the full report on @rosssmith.

Unlock for $29.00 or preview it free with your email

Posting Schedule & Frequency

When @rosssmith posts on Snapchat Spotlight

Posting schedule and peak hours

Included in the full report on @rosssmith.

Unlock for $29.00 or preview it free with your email

Top Hashtags

Most-used hashtags across 85 of @rosssmith's Spotlight posts we have analysed

Hashtag analysis

Included in the full report on @rosssmith.

Unlock for $29.00 or preview it free with your email

Most Common Words

Frequent caption words across @rosssmith's Spotlight posts (excludes stopwords, hashtags, mentions)

Caption word analysis

Included in the full report on @rosssmith.

Unlock for $29.00 or preview it free with your email

Sound & Music Usage

Audio tracks used in @rosssmith's Spotlight posts

Sounds and music used

Included in the full report on @rosssmith.

Unlock for $29.00 or preview it free with your email

Best Day of the Week to Post

@rosssmith's Spotlight performance broken down by day — best avg views land on Wednesday

Best days to post

Included in the full report on @rosssmith.

Unlock for $29.00 or preview it free with your email

Posting Consistency & Streaks

How regularly @rosssmith posts to Spotlight

Posting consistency and streaks

Included in the full report on @rosssmith.

Unlock for $29.00 or preview it free with your email

Caption Length & Performance

How @rosssmith's caption length correlates with Spotlight views

Caption length vs performance

Included in the full report on @rosssmith.

Unlock for $29.00 or preview it free with your email

Compare & Discover Similar Creators

Stack @rosssmith against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @rosssmith to another creator

Get a side-by-side stats breakdown.

@rosssmith vs

Accounts Snapchat recommends alongside them

Included in the full report on @rosssmith.

Unlock for $29.00 or preview it free with your email

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

Looking for creators like @rosssmith?

Search Comedy & Entertainment creators on Snapchat by size, country and engagement.

Open Influencer Search →

@rosssmith Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

Rossmith generates primary revenue through the Spotlight reward fund for high view counts and brand sponsorships based on reach. A sponsored post sits in a band of $15.2K to $36.5K for this subscriber count. High ranking among peers allows Rossmith to command a premium over the median market rate. The 4.63% engagement rate exceeds the 3.91% average, justifying the higher end of the quoted range for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 105.8K views/post — Spotlight only

$375 – $1,124

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 3.0M subscribers (Macro)

$15,216 – $36,520

Industry rate for macro creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 3,043,300 · Eligible
25+ posts per month ~3.8 posts/week (15/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

Key Insights & Analysis

Audience & Reach

The audience size is substantial at over six times the typical creator volume. This scale places the account among the top tier of tracked creators who can reach a broad demographic. The verified status confirms the account maintains professional standing despite the lack of a specific category tag. Engagement rates sit above the median, which indicates that brand messages will land with more impact than on a standard macro account. While the audience is large enough for scale, the higher engagement rate suggests the content retains more relevance than average for its size. This combination of high reach and above-average interaction makes the profile effective for broad awareness campaigns. The data suggests this audience fits well within the general lifestyle or entertainment categories where wide reach is a primary objective.

Key Takeaways

Scale. Ranks in the top 10% of creators with an audience size over 6 times the median. Reach. Average views fall below the median, meaning content reaches fewer people than average peers. Engagement. A 4.63% rate exceeds the 3.91% median to indicate high interaction from those who see it. Hit-rate. Only 10.6% of posts reach double the account average, showing a low frequency of standout peaks.

Strengths

  • + Established subscriber base of 3,043,300
  • + Verified account with platform credibility
  • + Average views exceed Spotlight platform average (105.8K vs ~80K)
  • + Monetization eligible (50K+ subscriber threshold met)
  • + Active engagement at 4.63% rate

Opportunities

  • ~ Posting cadence below Creator Rewards threshold (~3.8/week vs 6.25 needed)
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Macro tier

Frequently Asked Questions About @rosssmith

How many subscribers does @rosssmith have on Snapchat?

As of our latest data, @rosssmith (Ross Smith) has 3,043,300 subscribers on Snapchat. This places them in the Macro creator tier, which includes creators with 1 million to 10 million subscribers.

How many Spotlight views does @rosssmith get?

@rosssmith averages 105,788 views per Spotlight post. Their total tracked views across 85 posts are 8,992,021. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @rosssmith's performance significantly above the average.

How much does @rosssmith earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @rosssmith's estimated Spotlight ad-revenue share is $375 to $1,124 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $15,216 to $36,520 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @rosssmith eligible for Snapchat Creator Rewards?

Yes, @rosssmith exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @rosssmith's most viewed Spotlight post?

@rosssmith's top-performing Spotlight post has received 1,270,286 views, with the caption "It’s time Messi! You know what to do! ". This is 12.0x their average per-post performance.

How often does @rosssmith post on Snapchat?

@rosssmith posts approximately 3.8 videos per week on Snapchat Spotlight, with an average gap of 45.6 hours between posts. Their most active posting days are Thursday, Saturday, Sunday, typically around 23:00 and 2:00 UTC.

What type of content does @rosssmith post?

@rosssmith primarily posts video content with an average duration of 18.6 seconds. They primarily use "Original Sound — rosssmith" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @rosssmith compare to other Snapchat creators?

With 3,043,300 subscribers, @rosssmith is in the top 2% of Snapchat creators tracked by SnapDataHub. Their average of 105,788 views per Spotlight post is above the platform average on the platform.

Want Snapchat Data for Your Research?

Search profiles, view Spotlight stats, and analyze Snapchat creators.

Start Searching

This analysis is based on SnapDataHub's tracking of @rosssmith's Snapchat profile and 85 of their Spotlight posts. Snapchat does not publish a creator's total number of Spotlight posts, so counts here are the posts we have analysed, not a total.

Data collected and analyzed by SnapDataHub | Analysis date: Aug 26, 2026