@mytouchofglam (mayratouchofglam) Snapchat profile picture

mayratouchofglam

@mytouchofglam

Mid-Tier Creator

163.4K

Subscribers

17

Spotlight Posts

3.6M

Total Views

212.6K

Avg Views/Post

Rank โ‰ˆ #3.7K of 5.6K Mid-Tier creators (top 66%) Updated Jun 28, 2026

@mytouchofglam Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for mayratouchofglam

This creator ranks 505 out of 609 tracked accounts and holds a subscriber count that is 0.4 times the median, making it smaller than the typical creator we track. The account is verified and sits within the Mid-Tier category. While average views match the platform median exactly, the engagement rate falls well below the expected benchmark. The rest of this report breaks down specific audience interactions and content performance.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers 163,400
Monetization Eligible Yes
Views per Subscriber 1.3x

Spotlight Performance Summary

Total Spotlight Posts 17
Total Views 3,614,660
Average Views/Post 212,627
Viral Rate (2x avg) 5.9%
Viral Rate (5x avg) 5.9%
Best Post Views 3,273,107

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @mytouchofglam averages 212,627 views per post, which is 3x the platform average. Among Mid-Tier creators, this places @mytouchofglam in the upper range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @mytouchofglam's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

-1500

Net Change

-0.9%

% Change

-24

Avg / Day

63

Days Tracked

4

Data Points

Tracked between May 17, 2026 (163,400 subs) and Jul 19, 2026 (161,900 subs).

What this means: @mytouchofglam lost -1500 subscribers (-0.9%) over 63 days — averaging -24 subscribers per day. This is roughly flat for a Mid-Tier creator and matches the platform average for accounts of this size.

Spotlight Views & Performance Analysis

Detailed breakdown of @mytouchofglam's 17 Spotlight posts

The average view count for @mytouchofglam sits at 212.6K, which is slightly below the median of 219.7K and ranks 312 out of 609. Engagement rates are 0% compared to the 3.44% median, placing the account unranked at 148. This disparity shows that while content reaches a broad audience, it fails to trigger any measurable interactions or reactions. Reliability is low as only 5.9% of posts reached double the average and 5.9% reached five times the average. These figures suggest a passive viewer base. This is a tap-and-scroll audience.

212.6K

Avg Views/Post

3.6M

Total Views

5.9%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @mytouchofglam's 212.6K avg is 2.6ร— the platform average โ€” well above average. Each post reaches roughly 1 view for every 0.8 subscribers โ€” a strong subscriber-to-view ratio that suggests active rather than passive followers.

Content Duration & Strategy

Video length analysis and performance by duration

The account maintains a high volume of engagement relative to its subscriber count. The top post reached 3.3 million views, which is a 15.4x multiplier over the average view count of 212.6K. This peak indicates that specific content pieces occasionally reach an audience far beyond the typical baseline. Recurring audio tracks including Original Sound by mytouchofglam, Original Sound by Contains: cheater - 4LPlaqBabyKey, and Original Sound by Contains: Jubel - Klingande function as consistent identifiers for the account's output. The presence of these specific sounds suggests a repetitive audio strategy to maintain consistency across posts. This account has 163.4K subscribers.

<10s

5

posts

10.6K avg views

10-30s

10

posts

28.6K avg views

30-60s

2

posts

1.6M avg views

Average video duration: 17.6s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @mytouchofglam

Highest-viewed Spotlight content

# Post Views
1 @mytouchofglam Spotlight post #1 thumbnail Spotlight #1 3.3M
2 @mytouchofglam Spotlight post #2 thumbnail Spotlight #2 179.2K
3 @mytouchofglam Spotlight post #3 thumbnail Spotlight #3 50.3K
4 @mytouchofglam Spotlight post #4 thumbnail Spotlight #4 30.4K
5 @mytouchofglam Spotlight post #5 thumbnail Spotlight #5 15.2K
6 @mytouchofglam Spotlight post #6 thumbnail Spotlight #6 9.7K
7 @mytouchofglam Spotlight post #7 thumbnail Spotlight #7 8.6K
8 @mytouchofglam Spotlight post #8 thumbnail Spotlight #8 8.2K
9 @mytouchofglam Spotlight post #9 thumbnail Spotlight #9 7.5K

Posting Schedule & Frequency

When @mytouchofglam posts on Snapchat Spotlight

The content cadence for @mytouchofglam follows an erratic pace. This ranking places the creator in the bottom half of the platform compared to other accounts. Since specific timestamps are unavailable, the rank is the primary indicator of activity. New Spotlight content lands most frequently on Monday and Wednesday. The busiest upload window occurs at 05:00 UTC. Marketers should plan tie-ins around these specific days rather than expecting a daily stream. This inconsistent rhythm means a campaign requires careful timing to align with the sporadic peaks in production.

0.2

Videos/Week

772.4h

Avg Gap Between Posts

Wednesday, Monday, Sunday

Peak Days

5:00, 7:00, 3:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @mytouchofglam publishes at each hour of the day, across 17 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

1

2

2

3

2

4

3

5

1

6

2

7

8

9

10

11

12

13

14

15

16

1

17

1

18

19

20

1

21

1

22

2

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @mytouchofglam publishes more often. Their busiest hours are 5:00, 7:00, 3:00 UTC โ€” highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @mytouchofglam hasn't been active in our tracked sample.

Top Hashtags

Most-used hashtags across @mytouchofglam's 17 Spotlight posts

#makeup (1) #beach (1)

See platform-wide trends on the Trending Snapchat Hashtags page.

Sound & Music Usage

Audio tracks used in @mytouchofglam's Spotlight posts

  1. 1 Original Sound โ€” mytouchofglam
    14x
  2. 2 Original Sound โ€” Contains: cheater - 4LPlaqBabyKey
    1x
  3. 3 Original Sound โ€” Contains: Jubel - Klingande
    1x
  4. 4 Original Sound โ€” Contains: Loving Life Again - Ella Langley
    1x

Compare & Discover Similar Creators

Stack @mytouchofglam against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @mytouchofglam to another creator

Get a side-by-side stats breakdown.

@mytouchofglam vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@mytouchofglam Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

@mytouchofglam earns primarily through sponsorship revenue for reach rather than view rewards. The estimated band for a sponsored post is $1,300 to $2,500. This creator ranks below the median in popularity and commands a lower market premium. Because the engagement rate of 0% falls well below the 3.44% average, the quoted price range represents a ceiling rather than a standard. The low interaction relative to views suggests the reach is less effective at driving action. These are modelled estimates from public metrics, not disclosed earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 212.6K views/post โ€” Spotlight only

$151 – $452

$0.50โ€“$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 163.4K subscribers (Mid-Tier)

$1,307 – $2,451

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 163,400 -- Eligible
25+ posts per month ~0.2 posts/week (1/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

Key Insights & Analysis

Audience & Reach

The audience size is below the median for tracked creators. This scale indicates a smaller reach than typical accounts in this category. The verified status confirms established presence despite the lower subscriber count relative to others. An engagement rate of zero percent falls far below the 3.44% median. This suggests that brand messages will land much softer than average with this group. The data shows high reach but very low interaction. This audience fits few brand categories based on these metrics.

Key Takeaways

Scale. Ranking near the bottom of the field with a subscriber count at 0.4x the median indicates a small audience base. Reach. Average views are slightly below the median, meaning most clips reach a similar distance as average creators. Engagement. A 0% engagement rate falls far below the 3.44% median, showing a major gap between view counts and interactions. Hit-rate. Only 5.9% of posts beat double the account average, indicating very few pieces of content break through the standard performance.

Strengths

  • + Established subscriber base of 163,400
  • + Verified account with platform credibility
  • + Average views exceed Spotlight platform average (212.6K vs ~80K)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Posting cadence below Creator Rewards threshold (~0.2/week vs 6.25 needed)
  • ~ Low viral hit rate (5.9%) โ€” analyze top posts for replicable patterns
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @mytouchofglam

How many subscribers does @mytouchofglam have on Snapchat?

As of our latest data, @mytouchofglam (mayratouchofglam) has 163,400 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @mytouchofglam get?

@mytouchofglam averages 212,627 views per Spotlight post. Their total tracked views across 17 posts are 3,614,660. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @mytouchofglam's performance significantly above the average.

How much does @mytouchofglam earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @mytouchofglam's estimated Spotlight ad-revenue share is $151 to $452 per month (calculated at $0.50โ€“$1.50 per 1,000 views โ€” the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $1,307 to $2,451 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @mytouchofglam eligible for Snapchat Creator Rewards?

Yes, @mytouchofglam exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @mytouchofglam's most viewed Spotlight post?

@mytouchofglam's top-performing Spotlight post has received 3,273,107 views. This is 15.4x their average per-post performance.

How often does @mytouchofglam post on Snapchat?

@mytouchofglam posts approximately 0.2 videos per week on Snapchat Spotlight, with an average gap of 772.4 hours between posts. Their most active posting days are Wednesday, Monday, Sunday, typically around 5:00 and 7:00 UTC.

What type of content does @mytouchofglam post?

@mytouchofglam primarily posts video content with an average duration of 17.6 seconds. They primarily use "Original Sound โ€” mytouchofglam" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @mytouchofglam compare to other Snapchat creators?

With 163,400 subscribers, @mytouchofglam is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 212,627 views per Spotlight post is well above the platform average of 80,000 on the platform.

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This analysis is based on SnapDataHub's tracking of @mytouchofglam's Snapchat profile and 17 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: Jun 28, 2026