Makeup Inspo

This creator ranks 524 out of 609 tracked accounts and holds a subscriber count that is 0.3 times the median, making it smaller than the typical creator we track. The account is verified and sits within the Mid-Tier category without a specific niche assigned. Average view counts fall below the median while the engagement rate fails to meet the expected benchmark. The rest of this report breaks down the specific performance metrics across different content formats.

The view counts sit at 0.5x of the median and rank 562 out of 609. Engagement rates are 0% compared to the 3.44% median, placing them unranked. Only 6.2% of posts reached double the average while another 6.2% hit five times the average. This low consistency in reach suggests a tap-and-scroll audience.

The account maintains a high level of consistency with average views reaching 111.6K per post relative to its 150.6K subscribers. One standout post reached 1.3 million views, which is over 11 times the typical reach for this creator. The use of Original Sound by makeupinsposhow and the track IT GIRL - Aliyah's Interlude by Aliyah indicates a reliance on recurring audio trends to maintain visibility. These figures indicate a strong baseline of performance that rarely fluctuates below high engagement levels.

The content cadence for @makeupinsposhow is erratic. The creator ranks 524 out of 609 in terms of frequency compared to other accounts. This low rank suggests a lack of consistent output that makes scheduling predictable. Fresh content lands most often on Tuesday and Friday. The busiest hour for new uploads occurs at 05:00 UTC. Marketers should note these specific windows when planning the timing of any brand tie-ins. Because the posting rhythm is inconsistent, your team will need to monitor the account closely rather than relying on a steady schedule.

This creator generates value primarily through sponsorships for reach rather than view rewards. The estimated sponsored post band is $1.2K to $2.3K based on the subscriber count. Their rank at 524 of 609 places them below the median, making them a value buy where the quoted range acts as a ceiling for negotiations. A 0% engagement rate suggests that the reach does not justify the higher end of the pricing scale. These are modelled estimates from public metrics, not disclosed earnings.

Audience & Reach

The audience size is well below the median for tracked creators. This scale suggests a niche reach that does not reach broadcast levels. Verified status indicates a recognized presence in the beauty space despite the lower subscriber count relative to peers. The engagement rate of zero percent falls far below the market average. This data indicates a brand message will likely land softer than usual among this group. Low interaction rates suggest a passive viewing experience rather than active participation. This audience fits the beauty and cosmetics category.