Matthew and Paul

This creator ranks 1000 out of 1079 tracked accounts and holds a subscriber count that is 0.3 times the median, meaning this account is smaller than the typical creator we track. As a verified Mid-Tier account without a set category, @matthewandpaul maintains a clear presence despite its modest scale relative to peers. While average view counts fall below the median, the engagement rate of 7.69% sits well above the 3.83% median mark. The following report breaks down specific audience interactions and content performance metrics.

Average views sit at 0.5x the median and rank 1053 of 1079. The engagement rate of 7.69% beats the 3.83% median to secure a rank of 155 out of 684. This indicates that while the content reaches fewer people than most, those who see it are much more likely to interact with it than average. Only 11.5% of posts doubled the account mean and 7.7% hit the fivefold mark. These low viral hit rates suggest a stable but small circle rather than sporadic spikes in reach. The audience is an active one.

This creator primarily generates revenue through sponsorships driven by consistent reach. A sponsored post falls within the $1.2K to $2.2K range based on the 148.3K subscriber count. Because this account ranks in the bottom third of the platform, the quoted band represents a ceiling for negotiations rather than a fixed price. The engagement rate of 7.69% sits well above the 3.83% median. This high interaction relative to the average suggests that the reach is highly effective and justifies the higher end of the available pricing bracket. These are modelled estimates from public metrics, not disclosed earnings.

Audience & Reach

The subscriber count is less than one third of the typical tracked creator size. This positioning indicates an audience that does not reach broadcast scale despite the verified status. The engagement rate is double the median for this platform. This suggests a brand message will land with more impact per view than on average accounts. Because no category is set, the specific demographic remains undefined beyond these interaction metrics. The high engagement relative to the smaller reach indicates a concentrated group rather than a broad, diluted one. This data supports a niche placement where precision matters more than total volume. The audience fits well within the boutique lifestyle or specialty hobby categories.