Maddy Burciaga

This creator sits at rank 329 out of 1230 tracked accounts with nearly one million subscribers, which is 2.4 times the median size for our tracked creators. She holds a verified status within the Mid-Tier category despite no specific niche being assigned. Her average views and engagement rate both fall below the established medians for her peer group. The data shows her follower count is growing steadily over time. The following report breaks down her specific audience metrics and content performance.

The average view count of 100.1K sits below the median and ranks 1225 out of 1230 for Spotlight content. Engagement rates fall short of the 3.96% median, ranking 533 out of 834. This indicates an audience that interacts with content less than average. Reliability metrics show a low hit rate since only 16.7% of posts reached double the account average while none reached five times the average. These figures suggest inconsistent reach and limited ability to break through standard visibility. The lack of high performing outliers points toward a stable but stagnant reach. This is a tap-and-scroll audience.

Maddy Burciaga primarily generates revenue through sponsorships driven by her reach and an average of 100.1K views per post. A sponsored post fits within a band of $7.6K to $14.2K based on her subscriber count. Her rank of 329 out of 1230 places her well above the median, allowing her to command a premium over average accounts. However, her engagement rate of 2.83% falls below the 3.96% median. This lower interaction rate suggests the quoted price band represents a high end for the actual reach achieved. Brands may find more value by negotiating toward the lower end of that range given the lower participation from her audience. These are modelled estimates from public metrics, not disclosed earnings.

Audience & Reach

The audience size for @maddyburciaga is more than double the typical creator tracked in this dataset. This volume indicates a reach that exceeds standard niche creators but sits below top-tier broadcast scales. The verified status confirms established presence, though the lack of a specific category suggests a broad appeal rather than a concentrated subculture. Engagement rates fall below the median, meaning brand messages land softer here than on average for this platform. While the follower count is substantial, the lower interaction rate indicates a passive viewership rather than high active participation. The scale and verification suggest a general lifestyle reach that fits well within the beauty or fashion categories.