@dillonlatham2 (Dillon Latham) Snapchat profile picture

Dillon Latham

@dillonlatham2

Streamer | Owner of Simpletics

Simpletics.com Mid-Tier Creator

204.4K

Subscribers

25

Spotlight Posts Analysed

3.0M

Total Views

118.7K

Avg Views/Post

Rank ≈ #4.6K of 9.2K Mid-Tier creators (top 50%) Stats as of Jul 23, 2026 Tracked weekly · last checked Oct 3, 2026

@dillonlatham2 Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Dillon Latham

This creator ranks 735 out of 879 tracked accounts and holds a subscriber count that is 0.4 times the median. This means the account is smaller than the typical creator we track. The profile is verified and sits in the Mid-Tier category without a specified niche. Average view counts fall below the median while the engagement rate also tracks below the median. Subscriber data shows a steady upward trend over time. The following report breaks down specific audience interactions and content performance metrics.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers 204,400
Monetization Eligible Yes
Views per Subscriber 0.58x

Spotlight Performance Summary

Spotlight Posts Analysed 25
Total Views 2,967,235
Average Views/Post 118,689
Viral Rate (2x avg) 16.0%
Viral Rate (5x avg) 4.0%
Best Post Views 1,277,357

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @dillonlatham2 averages 118,689 views per post, which is 1x the platform average. Among Mid-Tier creators, this places @dillonlatham2 in the above-average range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @dillonlatham2's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

When this page was written, SnapDataHub had 1 subscriber reading for @dillonlatham2, too few to chart growth. Subscriber count on Jul 23, 2026: 204,400.

These figures are as of Jul 23, 2026. We re-check @dillonlatham2 every week: 10 newer readings since then, the latest on Oct 3, 2026, are in the full report.

Spotlight Views & Performance Analysis

Detailed breakdown of 25 of @dillonlatham2's Spotlight posts we have analysed

Average views for @dillonlatham2 sit at 118.7K and rank 756 out of 879 against the median. The engagement rate of 2.72% ranks 307 out of 484 compared to the 3.74% median, which proves this audience reacts less than usual. Reach reliability is low because only 16.0% of posts reached double the account average while only 4.0% hit five times the average. These figures suggest that performance is inconsistent and rarely breaks through into high-performing territory. The low conversion from views to interactions indicates a passive viewer base. This is a tap-and-scroll audience.

118.7K

Avg Views/Post

3.0M

Total Views

16.0%

Viral Hit Rate

Engagement Benchmark

Compared to Mid-Tier tier average

Below Average

2.72%

Engagement Rate

79.5K

Total Likes

1.2K

Total Comments

3.1K

Total Shares

Engagement Quality Analysis

Median-based metrics that resist outlier viral hits.

23.0K

Median Views

455

Median Likes

45.8K

75th Percentile Views

1.3M

Top Post Views

15.8

Engagement / 1K Subs

Normalized influence metric

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @dillonlatham2's 118.7K avg is 1.5× the platform average — in line with platform norms. Each post reaches roughly 1 view for every 1.7 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers. The engagement rate of 2.72% (likes + comments ÷ views) places @dillonlatham2 in the below average band for Mid-Tier creators.

Full report

Everything we have on @dillonlatham2

This page is a free sample, written Jul 23, 2026. The full report unlocks every greyed-out section below and comes with the data as spreadsheet files, built from today's numbers:

  • ✓216 Spotlight videos analysed, with views, likes, comments, shares and captions
  • ✓11 subscriber count readings since July 2026, with growth rates
  • ✓Engagement ranked against creators of the same size
  • ✓Per-video view trend, best video breakdown, video length, the full top-videos list, posting schedule, caption words, sounds, best days, posting consistency, caption length
  • ✓4 accounts Snapchat recommends alongside them

$19.00

One payment, no subscription

3 free previews per email. Data files are in the paid report.

Per-Post View Trend

View count for each of @dillonlatham2's tracked Spotlight posts, in upload order. Hover any point for the exact view count and date.

Per-video view trend

Included in the full report on @dillonlatham2.

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Best-Performing Spotlight, Decomposed

What @dillonlatham2's single biggest Spotlight had going for it — the patterns worth replicating.

Best video, broken down

Included in the full report on @dillonlatham2.

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Content Duration & Strategy

Video length analysis and performance by duration

Video length and strategy

Included in the full report on @dillonlatham2.

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Top Spotlight Posts by @dillonlatham2

Highest-viewed Spotlight content

# Post Views
1 @dillonlatham2 Spotlight post #1 thumbnail Spotlight #1 1.3M
2 @dillonlatham2 Spotlight post #2 thumbnail Spotlight #2 547.5K
3 @dillonlatham2 Spotlight post #3 thumbnail Spotlight #3 369.1K

The rest of the top videos

Included in the full report on @dillonlatham2.

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Posting Schedule & Frequency

When @dillonlatham2 posts on Snapchat Spotlight

Posting schedule and peak hours

Included in the full report on @dillonlatham2.

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Most Common Words

Frequent caption words across @dillonlatham2's Spotlight posts (excludes stopwords, hashtags, mentions)

Caption word analysis

Included in the full report on @dillonlatham2.

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Sound & Music Usage

Audio tracks used in @dillonlatham2's Spotlight posts

Sounds and music used

Included in the full report on @dillonlatham2.

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Best Day of the Week to Post

@dillonlatham2's Spotlight performance broken down by day — best avg views land on Friday

Best days to post

Included in the full report on @dillonlatham2.

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Posting Consistency & Streaks

How regularly @dillonlatham2 posts to Spotlight

Posting consistency and streaks

Included in the full report on @dillonlatham2.

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Caption Length & Performance

How @dillonlatham2's caption length correlates with Spotlight views

Caption length vs performance

Included in the full report on @dillonlatham2.

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Compare & Discover Similar Creators

Stack @dillonlatham2 against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @dillonlatham2 to another creator

Get a side-by-side stats breakdown.

@dillonlatham2 vs

Accounts Snapchat recommends alongside them

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@dillonlatham2 Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

Dillon earns primarily through sponsorships based on reach and the Spotlight reward fund from his 118.7K average views per post. A sponsored post is valued between $1.6K and $3.1K for this subscriber count. His rank of 735 out of 879 places him below the median, meaning he should be viewed as a value buy. The quoted band represents a ceiling to negotiate under rather than a fixed rate. Because his 2.72% engagement rate falls below the 3.74% median, the higher end of the price range is less justified by active participation. Brands can secure high visibility at a lower cost point relative to top ranked peers. These are modelled estimates from public metrics, not disclosed earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 118.7K views/post — Spotlight only

$124 – $371

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 204.4K subscribers (Mid-Tier)

$1,635 – $3,066

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 204,400 · Eligible
25+ posts per month ~2.0 posts/week (8/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

Key Insights & Analysis

Audience & Reach

The verified status indicates an established presence despite the subscriber count being less than half of the typical creator on this platform. The ranking confirms a niche reach that lacks broadcast scale but maintains official recognition. Engagement rates fall below the median, meaning brand messages may land softer than average compared to typical benchmarks for this size of account. The lack of a defined category suggests an undefined content scope which makes targeting less precise. This audience is large enough to provide stable impressions but does not exhibit high interaction spikes. It fits few specific brand categories due to the missing niche data and lower engagement metrics.

Key Takeaways

Scale. Ranking in the lower portion of the field with a following under half the median size limits total reach. Reach. View counts fall below the median, meaning content fails to reach a wide audience relative to peers. Engagement. A 2.72% rate sits below the 3.74% median, indicating lower interaction per view than average. Hit-rate. Roughly 16% of posts double the account average, showing occasional success with high performing clips.

Strengths

  • + Established subscriber base of 204,400
  • + Verified account with platform credibility
  • + Average views exceed Spotlight platform average (118.7K vs ~80K)
  • + Monetization eligible (50K+ subscriber threshold met)
  • + Active engagement at 2.72% rate

Opportunities

  • ~ Posting cadence below Creator Rewards threshold (~2.0/week vs 6.25 needed)
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @dillonlatham2

How many subscribers does @dillonlatham2 have on Snapchat?

As of our latest data, @dillonlatham2 (Dillon Latham) has 204,400 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @dillonlatham2 get?

@dillonlatham2 averages 118,689 views per Spotlight post. Their total tracked views across 25 posts are 2,967,235. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @dillonlatham2's performance significantly above the average.

How much does @dillonlatham2 earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @dillonlatham2's estimated Spotlight ad-revenue share is $124 to $371 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $1,635 to $3,066 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @dillonlatham2 eligible for Snapchat Creator Rewards?

Yes, @dillonlatham2 exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @dillonlatham2's most viewed Spotlight post?

@dillonlatham2's top-performing Spotlight post has received 1,277,357 views. This is 10.8x their average per-post performance.

How often does @dillonlatham2 post on Snapchat?

@dillonlatham2 posts approximately 2.0 videos per week on Snapchat Spotlight, with an average gap of 87.3 hours between posts. Their most active posting days are Friday, Saturday, Thursday, typically around 3:00 and 19:00 UTC.

What type of content does @dillonlatham2 post?

@dillonlatham2 primarily posts video content with an average duration of 30.9 seconds. They primarily use "Original Sound — dillonlatham2" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @dillonlatham2 compare to other Snapchat creators?

With 204,400 subscribers, @dillonlatham2 is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 118,689 views per Spotlight post is above the platform average on the platform.

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This analysis is based on SnapDataHub's tracking of @dillonlatham2's Snapchat profile and 25 of their Spotlight posts. Snapchat does not publish a creator's total number of Spotlight posts, so counts here are the posts we have analysed, not a total.

Data collected and analyzed by SnapDataHub | Analysis date: Sep 7, 2026