@billiehome (Billie Eilish) Snapchat profile picture

Billie Eilish

@billiehome

“HIT ME HARD AND SOFT” THE ALBUM, OUT NOW

1.0M

Subscribers

42

Spotlight Posts Analysed

6.2M

Total Views

148.0K

Avg Views/Post

Rank ≈ #940 of 1.0K Macro creators (top 93%) Stats as of Aug 30, 2026 Tracked weekly · last checked Sep 28, 2026

@billiehome Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Billie Eilish

This account ranks 241 out of 730 tracked creators and holds over 1.7 times the median subscriber count of our typical tracked creator. As a verified Macro tier account without a set category, @billiehome maintains a high level of authority despite its missing niche label. While average views fall below the median for Spotlight posts, the engagement rate is much higher than the median to indicate strong interaction from her followers. The data shows consistent audience activity on her content. This report details the specific ways her reach and engagement compare to industry standards across different metrics.

Account Classification

Account Size Macro
Verification Verified
Subscribers 1,041,300
Monetization Eligible Yes
Views per Subscriber 0.14x

Spotlight Performance Summary

Spotlight Posts Analysed 42
Total Views 6,213,963
Average Views/Post 147,952
Viral Rate (2x avg) 9.5%
Viral Rate (5x avg) 2.4%
Best Post Views 968,414

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @billiehome averages 147,952 views per post, which is 2x the platform average. Among Macro creators, this places @billiehome in the above-average range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @billiehome's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

+1.0M

Net Change

0%

% Change

+9.7K

Avg / Day

107

Days Tracked

4

Data Points

Tracked between May 15, 2026 (0 subs) and Aug 30, 2026 (1,041,300 subs).

What this means: @billiehome gained 1.0M subscribers (0%) over 107 days — averaging +9.7K subscribers per day. This is roughly flat for a Macro creator and matches the platform average for accounts of this size.

These figures are as of Aug 30, 2026. We re-check @billiehome every week: 9 newer readings since then, the latest on Sep 28, 2026, are in the full report.

Spotlight Views & Performance Analysis

Detailed breakdown of 42 of @billiehome's Spotlight posts we have analysed

Average views for @billiehome sit at 148K, which is below the median of 216.5K and ranks 531 out of 730. The engagement rate of 17.74% outperforms the 3.48% median to earn a rank of 15 out of 334. This high rate indicates that viewers interact with content much more than typical users. However, reliability from viral hits is low as only 9.5% of posts doubled the account average and 2.4% quintupled it. These figures suggest that while the core audience interacts frequently, the content rarely breaks into broader reach spikes. This data points to an active audience.

148.0K

Avg Views/Post

6.2M

Total Views

9.5%

Viral Hit Rate

Engagement Benchmark

Compared to Macro tier average

Excellent

17.74%

Engagement Rate

1.1M

Total Likes

41.4K

Total Comments

62.4K

Total Shares

Engagement Quality Analysis

Median-based metrics that resist outlier viral hits.

121.1K

Median Views

21.1K

Median Likes

170.3K

75th Percentile Views

968.4K

Top Post Views

25.2

Engagement / 1K Subs

Normalized influence metric

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @billiehome's 148.0K avg is 1.8× the platform average — in line with platform norms. Each post reaches roughly 1 view for every 7.0 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers. The engagement rate of 17.74% (likes + comments ÷ views) places @billiehome in the excellent band for Macro creators.

Full report

Everything we have on @billiehome

This page is a free sample, written Aug 30, 2026. The full report unlocks every greyed-out section below and comes with the data as spreadsheet files, built from today's numbers:

  • ✓42 Spotlight videos analysed, with views, likes, comments, shares and captions
  • ✓13 subscriber count readings since May 2026, with growth rates
  • ✓Engagement ranked against creators of the same size
  • ✓Per-video view trend, best video breakdown, video length, the full top-videos list, posting schedule, caption words, sounds, best days, posting consistency, caption length
  • ✓3 accounts Snapchat recommends alongside them

$29.00

One payment, no subscription

3 free previews per email. Data files are in the paid report.

Per-Post View Trend

View count for each of @billiehome's tracked Spotlight posts, in upload order. Hover any point for the exact view count and date.

Per-video view trend

Included in the full report on @billiehome.

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Best-Performing Spotlight, Decomposed

What @billiehome's single biggest Spotlight had going for it — the patterns worth replicating.

Best video, broken down

Included in the full report on @billiehome.

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Content Duration & Strategy

Video length analysis and performance by duration

Video length and strategy

Included in the full report on @billiehome.

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Top Spotlight Posts by @billiehome

Highest-viewed Spotlight content

# Post Views
1 @billiehome Spotlight post #1 thumbnail Spotlight #1 968.4K
2 @billiehome Spotlight post #2 thumbnail Spotlight #2 486.3K
3 @billiehome Spotlight post #3 thumbnail Spotlight #3 435.4K

The rest of the top videos

Included in the full report on @billiehome.

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Posting Schedule & Frequency

When @billiehome posts on Snapchat Spotlight

Posting schedule and peak hours

Included in the full report on @billiehome.

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Most Common Words

Frequent caption words across @billiehome's Spotlight posts (excludes stopwords, hashtags, mentions)

Caption word analysis

Included in the full report on @billiehome.

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Sound & Music Usage

Audio tracks used in @billiehome's Spotlight posts

Sounds and music used

Included in the full report on @billiehome.

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Best Day of the Week to Post

@billiehome's Spotlight performance broken down by day — best avg views land on Thursday

Best days to post

Included in the full report on @billiehome.

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Posting Consistency & Streaks

How regularly @billiehome posts to Spotlight

Posting consistency and streaks

Included in the full report on @billiehome.

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Caption Length & Performance

How @billiehome's caption length correlates with Spotlight views

Caption length vs performance

Included in the full report on @billiehome.

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Compare & Discover Similar Creators

Stack @billiehome against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @billiehome to another creator

Get a side-by-side stats breakdown.

@billiehome vs

Accounts Snapchat recommends alongside them

Included in the full report on @billiehome.

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Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

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@billiehome Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The primary revenue stream for @billiehome flows from brand sponsorships driven by consistent reach and high volume. A sponsored post sits in a band of $5.2K to $12.5K based on the 1M subscriber count. This creator ranks well above the median, allowing them to command a premium over standard rates for their size. The engagement rate of 17.74% far exceeds the 3.48% median, justifying the higher end of the quoted range for the audience reach provided. These are modelled estimates from public metrics, not disclosed earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 148.0K views/post — Spotlight only

$259 – $777

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 1.0M subscribers (Macro)

$5,206 – $12,496

Industry rate for macro creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 1,041,300 · Eligible
25+ posts per month ~0.4 posts/week (2/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

Key Insights & Analysis

Audience & Reach

The follower count of one million places this profile well above the typical creator average with a multiple over 1.7. This scale moves the account into the macro tier where reach is broad enough for high visibility. The verified status confirms established authority within the platform. While the category is not set, the sheer volume of followers indicates a wide reach across general demographics. Engagement rates are exceptionally high compared to the median of 3.48 percent. This gap suggests that brand messages land with much more force than they do on average accounts. The interaction frequency confirms that content generates active responses rather than passive views. High engagement at this scale is rare and indicates a very active participant base. These metrics point toward a high impact environment for any campaign. The data fits the entertainment category perfectly.

Key Takeaways

Scale. Outperforms the median by a factor of 1.7 to maintain a solid mid-market presence. Reach. Falls below the 216.5K median, meaning individual clips reach fewer people than typical creators. Engagement. A 17.74% rate sits far above the 3.48% median, indicating much higher interaction relative to views. Hit-rate. Less than 10% of posts beat double the average, showing a lack of frequent high-performing outliers.

Strengths

  • + Established subscriber base of 1,041,300
  • + Verified account with platform credibility
  • + Average views exceed Spotlight platform average (148.0K vs ~80K)
  • + Monetization eligible (50K+ subscriber threshold met)
  • + Active engagement at 17.74% rate

Opportunities

  • ~ Posting cadence below Creator Rewards threshold (~0.4/week vs 6.25 needed)
  • ~ Low viral hit rate (9.5%) — analyze top posts for replicable patterns
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Macro tier

Frequently Asked Questions About @billiehome

How many subscribers does @billiehome have on Snapchat?

As of our latest data, @billiehome (Billie Eilish) has 1,041,300 subscribers on Snapchat. This places them in the Macro creator tier, which includes creators with 1 million to 10 million subscribers.

How many Spotlight views does @billiehome get?

@billiehome averages 147,952 views per Spotlight post. Their total tracked views across 42 posts are 6,213,963. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @billiehome's performance significantly above the average.

How much does @billiehome earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @billiehome's estimated Spotlight ad-revenue share is $259 to $777 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $5,206 to $12,496 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @billiehome eligible for Snapchat Creator Rewards?

Yes, @billiehome exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @billiehome's most viewed Spotlight post?

@billiehome's top-performing Spotlight post has received 968,414 views. This is 6.5x their average per-post performance.

How often does @billiehome post on Snapchat?

@billiehome posts approximately 0.4 videos per week on Snapchat Spotlight, with an average gap of 424.8 hours between posts. Their most active posting days are Monday, Wednesday, Thursday, typically around 16:00 and 21:00 UTC.

What type of content does @billiehome post?

@billiehome primarily posts video content with an average duration of 33.4 seconds. They primarily use "Original Sound — billiehome" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @billiehome compare to other Snapchat creators?

With 1,041,300 subscribers, @billiehome is in the top 2% of Snapchat creators tracked by SnapDataHub. Their average of 147,952 views per Spotlight post is above the platform average on the platform.

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This analysis is based on SnapDataHub's tracking of @billiehome's Snapchat profile and 42 of their Spotlight posts. Snapchat does not publish a creator's total number of Spotlight posts, so counts here are the posts we have analysed, not a total.

Data collected and analyzed by SnapDataHub | Analysis date: Aug 31, 2026