@thepapermagic vs @u2669918

Side-by-side Snapchat Spotlight performance comparison.

@thepapermagic has 97.0K subscribers and @u2669918 has 81.9K. Across the 19 and 16 Spotlight posts we have collected, @thepapermagic averages 365.3K views per post and @u2669918 86.0K; engagement is 6.30% against 6.19%.

@thepapermagic

The Paper Magic

@thepapermagic

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@u2669918

Paper Craft

@u2669918

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@thepapermagic Metric @u2669918
97.0K Subscribers 81.9K
19 Spotlight Posts 16
6.9M Total Views 1.4M
365.3K Avg Views / Post 86.0K
4.3M Best Post Views 1.3M
6.30% Engagement Rate (%) 6.19%
5.1K Subscribers per Post 5.1K

What the posts and readings show

Their typical posts are close: the middle post has 5,929 views for @thepapermagic and 6,494 for @u2669918.

@thepapermagic: Across the 18 of its 19 collected Spotlight posts that have a view count, the middle post has 5,929 views, while the average is 385,612: a few big posts lift it, and the most-viewed one holds 62% of these views. The most-viewed post (4,282,343 views) went up on December 27, 2023. The collected posts run from December 21, 2023 to July 5, 2024. Subscribers went from 97,500 on May 16, 2026 to 97,000 on October 25, 2026 (-0.5%).

@u2669918: Across all 16 of the Spotlight posts we have collected, the middle post has 6,494 views, while the average is 86,018: a few big posts lift it, and the most-viewed one holds 91% of these views. The most-viewed post (1,253,979 views) went up on March 29, 2024. The collected posts run from March 24, 2024 to September 27, 2024.

Each account's full report has its growth chart, posting pattern and top posts: @thepapermagic and @u2669918.

Methodology: the figures cover the Spotlight posts SnapDataHub has collected for each account, not every post it has made. Averages and the middle (median) post use only posts that came with a view count. Engagement rate = (likes + comments) / views × 100 over the collected posts. Subscriber counts are Snapchat's own; it rounds counts of 1 million or more to the nearest 100,000. How we calculate these numbers.