@thepapermagic (The Paper Magic) Snapchat profile picture

The Paper Magic

@thepapermagic

Art & Design Micro Creator

97.0K

Subscribers

19

Spotlight Posts Analysed

6.9M

Total Views

385.6K

Avg Views/Post

Rank ≈ #549 of 54.9K Micro creators (top 2%) 4.9× the Micro median (19.6K subs) Stats as of Oct 20, 2026 Tracked weekly · last checked Oct 21, 2026

@thepapermagic Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for The Paper Magic

The Paper Magic (@thepapermagic) has 97,000 Snapchat subscribers as of October 20, 2026. Across the 18 of 19 public Spotlight posts we analysed that have a view count, videos averaged 385.6K views, with likes and comments equal to 6.30% of views. Subscribers changed by -500 (-0.5%) over the 157 days we have tracked them. By subscriber count, @thepapermagic ranks about #549 of the 54,885 Micro creators we track.

Where these numbers come from: subscriber counts and Spotlight stats are read from The Paper Magic's public Snapchat profile each time this report is refreshed. Engagement is average likes plus comments divided by average views across the posts we analysed. Earnings further down are estimates, not reported income.

Account Classification

Account Size Micro
Verification Not Verified
Category Art & Design
Subscribers 97,000
Monetization follower minimum (50K) Met
Median-Post Views per Subscriber 0.06x

Spotlight Performance Summary

Spotlight Posts Analysed 19
Total Views 6,941,024
Average Views/Post 385,612
Viral Rate (2x avg) 11.1%
Viral Rate (5x avg) 11.1%
Best Post Views 4,282,343

Platform Context

Across the 1,558,498 Spotlight posts with a view count that SnapDataHub tracks, the average has 54,782 views and the median 5,417, because a few viral posts lift the average. @thepapermagic averages 385,612 views per post, 7.0x the platform average, but one post with 4,282,343 views lifts that average: its median post gets 5,929 views, 1.1x the platform median.

Subscriber Growth Over Time

How @thepapermagic's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

-500

Net Change

-0.5%

% Change

-3

Avg / Day

157

Days Tracked

6

Data Points

Tracked between May 16, 2026 (97,500 subs) and Oct 20, 2026 (97,000 subs).

@thepapermagic subscriber readings, newest first
Date Subscribers Change
97,000 -200
97,200 -100
97,300 -100
97,400 no change
97,400 -100
97,500 first reading
What this means: @thepapermagic lost 500 subscribers (-0.5%) over 157 days, about 3 a day. That is within 1% of where it started: roughly flat.

These figures are as of Oct 20, 2026. We re-check @thepapermagic every week: 1 newer reading since then, the latest on Oct 21, 2026 (in the full report).

Spotlight Views & Performance Analysis

Detailed breakdown of 19 of @thepapermagic's Spotlight posts we have analysed. Snapchat showed no view count for 1 of them, so views, averages and medians cover the other 18.

385.6K

Avg Views/Post

6.9M

Total Views

11.1%

Viral Hit Rate

Engagement Benchmark

Compared with the 2,166 Micro-tier creators that have a SnapDataHub report (median 4.87%, middle half 2.41% to 8.06%)

Above the median

6.30%

Engagement Rate

436.8K

Total Likes

660

Total Comments

47.8K

Total Shares

Engagement Quality Analysis

Median-based metrics that resist outlier viral hits.

5.9K

Median Views

272

Median Likes

14.2K

75th Percentile Views

4.3M

Top Post Views

250.5

Engagement / 1K Subs

Normalized influence metric

Engagement in context: Across SnapDataHub's tracked corpus the average Spotlight post earns around 54.8K views. @thepapermagic's 385.6K avg is 7.0× the platform average, but one post with 4.3M views lifts that average: the typical (median) post gets 5.9K views, 1.1× the platform median of 5.4K. The typical post reaches about 1 view for every 16 subscribers. The engagement rate of 6.30% (likes + comments ÷ views) is above the median of the 2,166 Micro-tier creators that have a SnapDataHub report (their median is 4.87%).

Full report

Everything we have on @thepapermagic

This page is a free sample with figures as of Oct 20, 2026. The full report unlocks every greyed-out section below and comes with the data as spreadsheet files, built from today's numbers:

  • ✓19 Spotlight videos on file today, with views, likes, comments, shares and captions
  • ✓7 subscriber count readings since May 2026, with growth rates
  • ✓Engagement ranked against creators of the same size
  • ✓Per-video view trend, best video breakdown, video length, the full top-videos list, posting schedule, sounds, best days, posting consistency
  • ✓4 accounts Snapchat recommends alongside them

$14.98

One payment, no subscription

3 free previews per email. Data files are in the paid report.

Per-Post View Trend

View count for each of @thepapermagic's tracked Spotlight posts, in upload order. Hover any point for the exact view count and date.

Per-video view trend

Included in the full report on @thepapermagic.

Unlock for $14.98 or preview it free with your email

Best-Performing Spotlight, Decomposed

@thepapermagic's most-viewed Spotlight post we analysed, with what we know about it.

Best video, broken down

Included in the full report on @thepapermagic.

Unlock for $14.98 or preview it free with your email

Content Duration & Strategy

Video length analysis and performance by duration

Video length and strategy

Included in the full report on @thepapermagic.

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Top Spotlight Posts by @thepapermagic

Highest-viewed Spotlight content

# Post Views
1 @thepapermagic Spotlight post #1 thumbnail Spotlight #1 4.3M
2 @thepapermagic Spotlight post #2 thumbnail Spotlight #2 2.5M
3 @thepapermagic Spotlight post #3 thumbnail Spotlight #3 32.4K

The rest of the top videos

Included in the full report on @thepapermagic.

Unlock for $14.98 or preview it free with your email

Posting Schedule & Frequency

When @thepapermagic posts on Snapchat Spotlight

Posting schedule and peak hours

Included in the full report on @thepapermagic.

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Sound & Music Usage

Audio tracks used in @thepapermagic's Spotlight posts

Sounds and music used

Included in the full report on @thepapermagic.

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Views by Day of the Week

@thepapermagic's Spotlight performance broken down by day (UTC). Wednesday has the highest average, but one post with 4,282,343 views makes up most of that day's views, so we don't call it the best day.

Best days to post

Included in the full report on @thepapermagic.

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Posting Consistency & Streaks

How regularly @thepapermagic posts to Spotlight

Posting consistency and streaks

Included in the full report on @thepapermagic.

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Compare & Discover Similar Creators

Stack @thepapermagic against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @thepapermagic to another creator

Get a side-by-side stats breakdown.

@thepapermagic vs

Accounts Snapchat recommends alongside them

Included in the full report on @thepapermagic.

Unlock for $14.98 or preview it free with your email

Browse more Snapchat creators in the stats index or see what's trending on the top videos feed.

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@thepapermagic Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

Ad Revenue Share (Est. Monthly)

Based on avg 385.6K views/post at about 2.6 posts a month (the posting rate below), Spotlight only; counts only the views on videos of 30 seconds or more (100% of its views), the only ones Snap pays on

$100 – $300

$0.10–$0.30 per 1K views (2026 creator reports via ShortSync; Snap publishes no rate) under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 97.0K subscribers (Micro)

$970 – $1,900

Our per-subscriber range for this size (methodology); real deals vary widely

Snapchat Monetization Program (2026 Requirements)

Snap's three audience thresholds, per Snap's help centre. Snap also requires creators to be 18 or older, live in an eligible country, post original content, be a Snap Star and accept its monetization terms; none of that is public. Entry is by Snap's invitation.

50,000+ followers 97,000 · Met
15,000+ hours of view time in the last 28 days Not public
3,000+ of those hours from Spotlight Not public

Since 7 May 2026, creators in the programme also need at least 100 hours of Spotlight view time in the last 28 days to qualify for maximum Creator Rewards.

Disclaimer: These are rough estimates. Snapchat explains its Monetization Program but publishes no per-view rate, so the range uses $0.10 to $0.30 per 1,000 qualifying views, the typical rate in ShortSync's 2026 creator reports (older reports, such as Syllaby's in 2025, were higher; see our methodology). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation.

📊 How much does @thepapermagic earn?

Full earnings breakdown page with methodology and caveats.

🧮 Calculate your own earnings

Open the live calculator pre-filled with @thepapermagic's numbers. Adjust to your account.

✓ Am I eligible for Snapchat Creator Rewards?

Check @thepapermagic or your own account against the 2026 requirements, with the gaps spelled out.

Key Insights & Analysis

Strengths

  • + 97,000 subscribers (Micro-tier creator)
  • + Clears the 50K follower minimum for the Snapchat Monetization Program
  • + Engagement rate 6.30%, above the median for Micro-tier creators we track

Opportunities

  • ~ Lost 500 subscribers over the 157 days we tracked

Frequently Asked Questions About @thepapermagic

How many subscribers does @thepapermagic have on Snapchat?
As of October 20, 2026, @thepapermagic (The Paper Magic) has 97,000 subscribers on Snapchat. This places them in the Micro tier, which includes creators with 10,000 to 100,000 subscribers.

How many Spotlight views does @thepapermagic get?
@thepapermagic averages 385,612 views per Spotlight post. Their total tracked views across 18 posts with a view count are 6,941,024. Snapchat showed no view count for 1 more, so they are left out of the averages. The average Spotlight post SnapDataHub tracks has 54,782 views, so @thepapermagic runs at 7.0x that average.

How much does @thepapermagic earn on Snapchat?
Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @thepapermagic's estimated Spotlight ad-revenue share is $100 to $300 per month (calculated at $0.10–$0.30 per 1,000 views, the 2026 creator-reported range; the program replaced Spotlight Rewards, which ended on January 31, 2025, and Snapchat publishes no per-view rate). Their estimated sponsorship value is $970 to $1,900 per sponsored post. The estimate covers Spotlight only: the program also pays an ad-revenue share on Stories, and brand deals are paid outside it; we have no figures for either.

Is @thepapermagic eligible for Snapchat Creator Rewards?
@thepapermagic clears the 50,000 follower minimum for Snapchat's Monetization Program. Snap also requires 15,000 hours of view time in the last 28 days, at least 3,000 of them from Spotlight, and that figure is not public, so full eligibility cannot be confirmed from outside. Entry is by Snap's invitation.

What is @thepapermagic's most viewed Spotlight post?
@thepapermagic's top-performing Spotlight post has received 4,282,343 views. This is 11.1x their average per-post performance.

How often does @thepapermagic post on Snapchat?
@thepapermagic posts approximately 0.6 videos per week on Snapchat Spotlight, with an average gap of 278.5 hours between posts. Their most active posting days are Wednesday and Thursday. They post most often around 12:00, 11:00 and 13:00 UTC.

What type of content does @thepapermagic post?
@thepapermagic primarily posts video content with an average duration of 49.6 seconds. They primarily use "Original Sound - thepapermagic" as their audio track. Across all the Spotlight posts SnapDataHub tracks (every creator), videos 10 to 30 seconds average the most views (60,247).

How does @thepapermagic compare to other Snapchat creators?
With 97,000 subscribers, @thepapermagic is a Micro creator, about #549 of the 54.9K Micro creators SnapDataHub tracks (top 2% of that tier). Their average of 385,612 views per Spotlight post is 7.0x the platform average of 54.8K, but one post with 4.3M views lifts that average: the median post gets 5.9K views, 1.1x the platform median of 5.4K.

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This analysis is based on SnapDataHub's tracking of @thepapermagic's Snapchat profile and 19 of their Spotlight posts. Snapchat does not publish a creator's total number of Spotlight posts, so counts here are the posts we have analysed, not a total.

Data collected and analyzed by SnapDataHub (how we calculate these numbers) | Data as of Oct 20, 2026

Cite this page

SnapDataHub (2026). @thepapermagic Snapchat stats and analytics, data as of 20 October 2026. https://snapdatahub.com/blog/thepapermagic-snapchat-profile-stats/

Method: how SnapDataHub calculates these numbers.