@nuevayorknico vs @dj_sneakerhead

Side-by-side Snapchat Spotlight performance comparison.

Across the 16 and 17 Spotlight posts we have collected, @nuevayorknico averages 181.8K views per post and @dj_sneakerhead 0; engagement is 8.45% against 0.00%.

@nuevayorknico

NewYorkNico

@nuevayorknico ●

The Unofficial Talent Scout of NYC.

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@dj_sneakerhead

DJ Willingham

@dj_sneakerhead ●

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@nuevayorknico Metric @dj_sneakerhead
0 Subscribers 99.7K
16 Spotlight Posts 17
2.4M Total Views 0
181.8K Avg Views / Post 0
2.3M Best Post Views 0
8.45% Engagement Rate (%) 0.00%
0 Subscribers per Post 5.9K

What the posts and readings show

@nuevayorknico: Across the 12 of its 16 collected Spotlight posts that have a view count, the middle post has 1,230 views, while the average is 196,958: a few big posts lift it, and the most-viewed one holds 99% of these views. The most-viewed post (2,340,285 views) went up on March 31, 2023. The collected posts run from March 31, 2023 to March 31, 2023.

@dj_sneakerhead: None of the 17 Spotlight posts we have collected came with a view count. The collected posts run from February 20, 2026 to March 20, 2026. Subscribers went from 100,900 on May 15, 2026 to 99,700 on November 1, 2026 (-1.2%).

Each account's full report has its growth chart, posting pattern and top posts: @nuevayorknico and @dj_sneakerhead.

Methodology: the figures cover the Spotlight posts SnapDataHub has collected for each account, not every post it has made. Averages and the middle (median) post use only posts that came with a view count. Engagement rate = (likes + comments) / views × 100 over the collected posts. Subscriber counts are Snapchat's own; it rounds counts of 1 million or more to the nearest 100,000. How we calculate these numbers.