@kane_brown vs @laineywilson

Side-by-side Snapchat Spotlight performance comparison.

Across the 29 and 75 Spotlight posts we have collected, @kane_brown averages 167.7K views per post and @laineywilson 18.2K; engagement is 7.17% against 7.92%.

@kane_brown

Kane Brown

@kane_brown ●

Woman out now

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@laineywilson

Lainey Wilson

@laineywilson ●

‘Kinda Love It’ ❤️ Out Now Text Me: (

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@kane_brown Metric @laineywilson
0 Subscribers 234.4K
29 Spotlight Posts 75
4.9M Total Views 1.4M
167.7K Avg Views / Post 18.2K
1.3M Best Post Views 261.3K
7.17% Engagement Rate (%) 7.92%
0 Subscribers per Post 3.1K

What the posts and readings show

On the typical post, @kane_brown gets 4.8x the views of @laineywilson (48,638 against 10,140 for the middle post).

@kane_brown: Across the 28 of its 29 collected Spotlight posts that have a view count, the middle post has 48,638 views, while the average is 173,683: a few big posts lift it, and the most-viewed one holds 27% of these views. The most-viewed post (1,309,942 views) went up on December 18, 2024. The collected posts run from November 27, 2024 to May 5, 2026.

@laineywilson: Across the 74 of its 75 collected Spotlight posts that have a view count, the middle post has 10,140 views, below the average of 18,425, which the bigger posts pull up. The most-viewed post (261,306 views) went up on July 28, 2026. The collected posts run from December 2, 2025 to October 29, 2026. Subscribers went from 216,800 on May 13, 2026 to 234,400 on November 3, 2026 (+8.1%).

Each account's full report has its growth chart, posting pattern and top posts: @kane_brown and @laineywilson.

Methodology: the figures cover the Spotlight posts SnapDataHub has collected for each account, not every post it has made. Averages and the middle (median) post use only posts that came with a view count. Engagement rate = (likes + comments) / views × 100 over the collected posts. Subscriber counts are Snapchat's own; it rounds counts of 1 million or more to the nearest 100,000. How we calculate these numbers.