@craftgaller2023 vs @thepapermagic
Side-by-side Snapchat Spotlight performance comparison.
@craftgaller2023 has 61.9K subscribers and @thepapermagic has 97.0K, so @thepapermagic has 1.6x as many. Across the 19 and 19 Spotlight posts we have collected, @craftgaller2023 averages 109.4K views per post and @thepapermagic 365.3K; engagement is 1.04% against 6.30%.
The Paper Magic
@thepapermagic
| @craftgaller2023 | Metric | @thepapermagic |
|---|---|---|
| 61.9K | Subscribers | 97.0K |
| 19 | Spotlight Posts | 19 |
| 1.9M | Total Views | 6.9M |
| 109.4K | Avg Views / Post | 365.3K |
| 911.1K | Best Post Views | 4.3M |
| 1.04% | Engagement Rate (%) | 6.30% |
| 3.3K | Subscribers per Post | 5.1K |
What the posts and readings show
On the typical post, @craftgaller2023 gets 1.8x the views of @thepapermagic (10,626 against 5,929 for the middle post).
@craftgaller2023: Across the 17 of its 19 collected Spotlight posts that have a view count, the middle post has 10,626 views, while the average is 109,383: a few big posts lift it, and the most-viewed one holds 49% of these views. The most-viewed post (911,056 views) went up on August 23, 2025. The collected posts run from August 8, 2025 to February 1, 2026. Subscribers went from 61,700 on May 17, 2026 to 61,900 on October 22, 2026 (+0.3%).
@thepapermagic: Across the 18 of its 19 collected Spotlight posts that have a view count, the middle post has 5,929 views, while the average is 385,612: a few big posts lift it, and the most-viewed one holds 62% of these views. The most-viewed post (4,282,343 views) went up on December 27, 2023. The collected posts run from December 21, 2023 to July 5, 2024. Subscribers went from 97,500 on May 16, 2026 to 97,000 on October 25, 2026 (-0.5%).
Each account's full report has its growth chart, posting pattern and top posts: @craftgaller2023 and @thepapermagic.