@caleb_natale vs @brandonbaum
Side-by-side Snapchat Spotlight performance comparison.
@caleb_natale has 113.2K subscribers and @brandonbaum has 261.6K, so @brandonbaum has 2.3x as many. Across the 23 and 32 Spotlight posts we have collected, @caleb_natale averages 780.9K views per post and @brandonbaum 168.8K; engagement is 1.97% against 1.78%.
| @caleb_natale | Metric | @brandonbaum |
|---|---|---|
| 113.2K | Subscribers | 261.6K |
| 23 | Spotlight Posts | 32 |
| 17.2M | Total Views | 5.4M |
| 780.9K | Avg Views / Post | 168.8K |
| 11.0M | Best Post Views | 1.5M |
| 1.97% | Engagement Rate (%) | 1.78% |
| 4.9K | Subscribers per Post | 8.2K |
What the posts and readings show
On the typical post, @brandonbaum gets 6.2x the views of @caleb_natale (73,511 against 11,897 for the middle post).
@caleb_natale: Across the 21 of its 23 collected Spotlight posts that have a view count, the middle post has 11,897 views, while the average is 818,043: a few big posts lift it, and the most-viewed one holds 64% of these views. The most-viewed post (11,023,288 views) went up on November 14, 2023. The collected posts run from October 12, 2023 to October 18, 2026. Subscribers went from 112,900 on August 4, 2026 to 113,200 on October 23, 2026 (+0.3%).
@brandonbaum: Across the 31 of its 32 collected Spotlight posts that have a view count, the middle post has 73,511 views, while the average is 174,210: a few big posts lift it, and the most-viewed one holds 27% of these views. The most-viewed post (1,459,155 views) went up on August 14, 2025. The collected posts run from July 29, 2025 to January 30, 2026. Subscribers went from 264,200 on May 15, 2026 to 261,600 on October 23, 2026 (-1.0%).
Each account's full report has its growth chart, posting pattern and top posts: @caleb_natale and @brandonbaum.