TheBurnsTwins

This account ranks 558 out of 609 tracked creators and holds 128.2K subscribers, which is smaller than the typical creator we track since it is only 0.3 times the median size. The profile is a verified Mid-Tier account without a set category. While average views are near the median, the engagement rate falls below the expected benchmark of 3.44 percent. The rest of this report covers specific audience interactions and content performance metrics.

Average views for @willjoeburns sit at 174.9K, which is below the median and ranks 379 out of 609. The engagement rate of 0% falls well below the 3.44% median and remains unranked. Reach reliability is low because only 13.6% of posts doubled the account average while 9.1% quintupled it. This data indicates a tap-and-scroll audience.

The account maintains a consistent reach that exceeds its subscriber count on average. One specific post reached 1.4 million views, performing at over eight times the typical view volume for this profile. The presence of Original Sound by willjoeburns and Original Sound by Contains: Blade Runner 2049 - Synthwave Goose indicates a reliance on recurring audio tracks to drive reach. These repeated sounds signal established patterns in the content mix. Total views per post remain high relative to the total subscriber base. This account reached 1.4 million views on its top performing post.

The content cadence for @willjoeburns follows a sparse high_effort pace. This ranking sits below the median because the creator posts less frequently than many others in the category. New Spotlight content lands most often on Wednesday and Thursday. The busiest hour for new uploads is 02:00 UTC. Marketers should plan tie-ins around these specific mid-week windows rather than expecting a daily flow of content.

The primary revenue stream for @willjoeburns comes from sponsorships based on reach rather than the Spotlight reward fund. A sponsored post is estimated between $1,000 and $1,900. Because this account ranks 558 of 609, it sits below the median and represents a value buy. The quoted range acts as a ceiling to negotiate under rather than a set price. With an engagement rate of 0% against a 3.44% median, the reach does not justify the higher end of that price band. These are modelled estimates from public metrics, not disclosed earnings.

Audience & Reach

The subscriber count sits at less than one third of the typical tracked creator size. This indicates an audience that has not reached broadcast scale. The verified status confirms a professional presence despite the smaller reach. Engagement rates are zero percent compared to a three point four four percent median. This gap suggests brand messages will land much softer than average in this space. The lack of a defined category makes specific targeting difficult. This audience fits few brands.