@walmart (Walmart) Snapchat profile picture

Walmart

@walmart

Save money. Live better.

walmart.com Mid-Tier Creator (by reach)

Not public

Subscribers (hidden by creator)

52

Spotlight Posts Analysed

5.9M

Total Views

126.3K

Avg Views/Post

@walmart Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Walmart

@walmart hides their subscriber count on Snapchat, which the platform allows, so no follower number is public. Their reach is: 5,937,663 Spotlight views across 52 tracked posts, as of October 20, 2026. Across the 47 of 52 public Spotlight posts we analysed that have a view count, videos averaged 126.3K views, with likes and comments equal to 0.12% of views.

Where these numbers come from: subscriber counts and Spotlight stats are read from Walmart's public Snapchat profile each time this report is refreshed. Engagement is average likes plus comments divided by average views across the posts we analysed. Earnings further down are estimates, not reported income.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers Not public
Monetization follower minimum (50K) Not known
Views per Subscriber —

Spotlight Performance Summary

Spotlight Posts Analysed 52
Total Views 5,937,663
Average Views/Post 126,333
Viral Rate (2x avg) 21.3%
Viral Rate (5x avg) 4.3%
Best Post Views 786,008

Platform Context

Across the 1,716,134 Spotlight posts with a view count that SnapDataHub tracks, the average has 53,714 views and the median 5,316, because a few viral posts lift the average. @walmart averages 126,333 views per post, 2.4x the platform average.

Subscriber Growth Over Time

How @walmart's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

When this page was written, SnapDataHub had 0 subscriber readings for @walmart, too few to chart growth. Subscriber count on Oct 20, 2026: 0.

Spotlight Views & Performance Analysis

Detailed breakdown of 52 of @walmart's Spotlight posts we have analysed. Snapchat showed no view count for 5 of them, so views, averages and medians cover the other 47.

126.3K

Avg Views/Post

5.9M

Total Views

21.3%

Viral Hit Rate

Engagement Benchmark

Compared with the 2,919 Mid-Tier creators that have a SnapDataHub report (median 3.76%, middle half 1.59% to 7.04%)

Bottom quarter

0.12%

Engagement Rate

5.3K

Total Likes

2.1K

Total Comments

5.5K

Total Shares

Engagement Quality Analysis

Median-based metrics that resist outlier viral hits.

55.9K

Median Views

34

Median Likes

89.0K

75th Percentile Views

786.0K

Top Post Views

Engagement in context: Across SnapDataHub's tracked corpus the average Spotlight post earns around 53.7K views. @walmart's 126.3K avg is 2.4× the platform average. The engagement rate of 0.12% (likes + comments ÷ views) is in the bottom quarter of the 2,919 Mid-Tier creators that have a SnapDataHub report (their median is 3.76%).

Full report

Everything we have on @walmart

This page is a free sample with figures as of Oct 20, 2026. The full report unlocks every greyed-out section below and comes with the data as spreadsheet files, built from today's numbers:

  • ✓52 Spotlight videos on file today, with views, likes, comments, shares and captions
  • ✓21 subscriber count readings since May 2026, with growth rates
  • ✓Engagement ranked against creators of the same size
  • ✓Per-video view trend, best video breakdown, video length, the full top-videos list, posting schedule, sounds, best days, posting consistency

$14.98

One payment, no subscription

3 free previews per email. Data files are in the paid report.

Per-Post View Trend

View count for each of @walmart's tracked Spotlight posts, in upload order. Hover any point for the exact view count and date.

Per-video view trend

Included in the full report on @walmart.

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Best-Performing Spotlight, Decomposed

@walmart's most-viewed Spotlight post we analysed, with what we know about it.

Best video, broken down

Included in the full report on @walmart.

Unlock for $14.98 or preview it free with your email

Content Duration & Strategy

Video length analysis and performance by duration

Video length and strategy

Included in the full report on @walmart.

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Top Spotlight Posts by @walmart

Highest-viewed Spotlight content

# Post Views
1 @walmart Spotlight post #1 thumbnail College Capsule Wardrobe 786.0K
2 @walmart Spotlight post #2 thumbnail Spotlight #2 786.0K
3 @walmart Spotlight post #3 thumbnail Spotlight #3 351.0K

The rest of the top videos

Included in the full report on @walmart.

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Posting Schedule & Frequency

When @walmart posts on Snapchat Spotlight

Posting schedule and peak hours

Included in the full report on @walmart.

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Sound & Music Usage

Audio tracks used in @walmart's Spotlight posts

Sounds and music used

Included in the full report on @walmart.

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Views by Day of the Week

@walmart's Spotlight performance broken down by day (UTC); best avg views land on Wednesday, and it still leads with each day's biggest post left out.

Best days to post

Included in the full report on @walmart.

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Posting Consistency & Streaks

How regularly @walmart posts to Spotlight

Posting consistency and streaks

Included in the full report on @walmart.

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Compare & Discover Similar Creators

Stack @walmart against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @walmart to another creator

Get a side-by-side stats breakdown.

@walmart vs

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@walmart Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

Ad Revenue Share (Est. Monthly)

Snap pays only on videos of 30 seconds or more. None of the 26 videos whose length we know is that long, and the other 26 have no length on record, so we can't tell what they earn.

Not known

$0.10–$0.30 per 1K views (2026 creator reports via ShortSync; Snap publishes no rate) under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 126.3K average Spotlight views (Mid-Tier by reach)

No estimate

We have no public subscriber count for this account

Snapchat Monetization Program (2026 Requirements)

Snap's three audience thresholds, per Snap's help centre. Snap also requires creators to be 18 or older, live in an eligible country, post original content, be a Snap Star and accept its monetization terms; none of that is public. Entry is by Snap's invitation.

50,000+ followers Not public · cannot say
15,000+ hours of view time in the last 28 days Not public
3,000+ of those hours from Spotlight Not public

Since 7 May 2026, creators in the programme also need at least 100 hours of Spotlight view time in the last 28 days to qualify for maximum Creator Rewards.

Disclaimer: These are rough estimates. Snapchat explains its Monetization Program but publishes no per-view rate, so the range uses $0.10 to $0.30 per 1,000 qualifying views, the typical rate in ShortSync's 2026 creator reports (older reports, such as Syllaby's in 2025, were higher; see our methodology). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation.

📊 How much does @walmart earn?

Full earnings breakdown page with methodology and caveats.

🧮 Calculate your own earnings

Open the live calculator pre-filled with @walmart's numbers. Adjust to your account.

✓ Am I eligible for Snapchat Creator Rewards?

Check @walmart or your own account against the 2026 requirements, with the gaps spelled out.

Key Insights & Analysis

Strengths

  • + 126,333 average Spotlight views (Mid-Tier creator by reach)
  • + Verified account
  • + Average views exceed Spotlight platform average (126.3K vs 53.7K)
  • + High viral hit rate (21.3% of posts exceed 2x average)

Opportunities

  • ~ Below the 50K follower minimum required for Snapchat monetization
  • ~ Engagement rate 0.12%, in the bottom quarter for Mid-Tier creators we track

Frequently Asked Questions About @walmart

How many subscribers does @walmart have on Snapchat?
@walmart (Walmart) hides their subscriber count on Snapchat, which the platform allows, so there is no public number and anyone quoting one is guessing. What is public is reach: 126,333 average views per Spotlight post across 52 posts, 5,937,663 views in total, as of October 20, 2026. This places them in the Mid-Tier, which includes creators averaging 50,000 to 250,000 views per Spotlight post, the measure we use when a creator hides their subscriber count.

How many Spotlight views does @walmart get?
@walmart averages 126,333 views per Spotlight post. Their total tracked views across 47 posts with a view count are 5,937,663. Snapchat showed no view count for 5 more, so they are left out of the averages. The average Spotlight post SnapDataHub tracks has 53,714 views, so @walmart runs at 2.4x that average.

How much does @walmart earn on Snapchat?
Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @walmart's estimated Spotlight ad-revenue share is not known: none of the 26 videos whose length we know runs 30 seconds or more, and the other 26 have no length on record (Snap pays only on 30 seconds or more; estimates use $0.10–$0.30 per 1,000 views, the 2026 creator-reported range; the program replaced Spotlight Rewards, which ended on January 31, 2025, and Snapchat publishes no per-view rate). Their estimated sponsorship value is not estimated, because we have no public subscriber count. The estimate covers Spotlight only: the program also pays an ad-revenue share on Stories, and brand deals are paid outside it; we have no figures for either.

Is @walmart eligible for Snapchat Creator Rewards?
We cannot say. @walmart hides their subscriber count, so there is no way to check the 50,000 follower minimum from outside. Snap also requires 15,000 hours of view time in the last 28 days, at least 3,000 of them from Spotlight, which is never public either. Entry is by Snap's invitation.

What is @walmart's most viewed Spotlight post?
@walmart's top-performing Spotlight post has received 786,008 views, with the caption "College Capsule Wardrobe". This is 6.2x their average per-post performance.

How often does @walmart post on Snapchat?
@walmart posts approximately 1.0 videos per week on Snapchat Spotlight, with an average gap of 171.2 hours between posts. Their most active posting days are Friday, Monday and Wednesday. They post most often around 20:00, 17:00 and 1:00 UTC.

What type of content does @walmart post?
@walmart primarily posts video content with an average duration of 10.1 seconds. They primarily use "Original Sound - walmart" as their audio track. Across all the Spotlight posts SnapDataHub tracks (every creator), videos 10 to 30 seconds average the most views (59,010).

How does @walmart compare to other Snapchat creators?
On 126,333 average Spotlight views, @walmart is a Mid-Tier creator. Their average of 126,333 views per Spotlight post is 2.4x the platform average of 53.7K.

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This analysis is based on SnapDataHub's tracking of @walmart's Snapchat profile and 52 of their Spotlight posts. Snapchat does not publish a creator's total number of Spotlight posts, so counts here are the posts we have analysed, not a total.

Data collected and analyzed by SnapDataHub (how we calculate these numbers) | Data as of Oct 20, 2026

Cite this page

SnapDataHub (2026). @walmart Snapchat stats and analytics, data as of 20 October 2026. https://snapdatahub.com/blog/walmart-snapchat-profile-stats/

Method: how SnapDataHub calculates these numbers.