The Band McMillan

This creator ranks 778 out of 900 tracked accounts and holds a subscriber count that is 0.4 times the median, making it smaller than the typical creator we monitor. The account is verified and sits within the Mid-Tier category for Comedy and Entertainment. While average views fall below the median, the engagement rate exceeds the benchmark. Subscriber data indicates a steady growth trend for the profile. The following report details specific performance metrics and audience interaction patterns across recent content.

The average view count of 154.1K falls below the median and ranks 621 out of 900. While reach is modest, the engagement rate of 5.67% exceeds the median to rank 173 out of 505. This indicates that people who see the content are more likely to interact with it than typical users on the platform. Only 10.7% of posts doubled the account average while 7.1% quintupled it. These figures suggest that reach is stable rather than driven by frequent viral spikes. The audience is an active one.

The primary revenue stream for @thebandmcmillan stems from sponsorship deals based on consistent reach. A sponsored post is modeled at $1,400 to $2,700. This creator sits below the median rank of 463.3K subscribers. Because they rank in the lower half of the top 900, their quoted band represents a ceiling for negotiations rather than a standard starting point. However, an engagement rate of 5.67% exceeds the 3.86% average. This higher interaction level justifies moving toward the top end of the estimated range to secure fair value for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.

Audience & Reach

The audience size sits at less than half the typical creator volume in this database, indicating a niche reach that has not yet reached broadcast scale. This profile holds a verified status within the Comedy and Entertainment category. Engagement rates are higher than the median, which means a brand message will land harder here than on most tracked accounts of similar size. The disparity between the low subscriber rank and the elevated engagement suggests a concentrated viewer base rather than a broad, passive one. While the total reach is limited by the small multiplier compared to the median, the active participation rate confirms the content resonates with those who do see it. This audience fits the entertainment category well enough for standard brand integrations.