@malik_dlsquad (Malik Brookins) Snapchat profile picture

Malik Brookins

@malik_dlsquad

just a regular guy filming videos on snapchat… my moms proud of me

195.2K

Subscribers

17

Spotlight Posts

3.5M

Total Views

206.5K

Avg Views/Post

Rank ≈ #2.5K of 4.5K Mid-Tier creators (top 56%) Updated Jun 28, 2026

@malik_dlsquad Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Malik Brookins

This creator ranks 470 out of 609 tracked accounts and holds less than half the subscriber count of the median profile. Malik Brookins maintains a verified status as a Mid-Tier creator without a set category. The average view counts fall slightly below the median while the engagement rate is much higher than the typical benchmark. Subscriber data shows no specific growth trend to report. The following analysis explores how these interaction metrics compare to broader industry standards for your campaign goals.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers 195,200
Monetization Eligible Yes
Views per Subscriber 1.1x

Spotlight Performance Summary

Total Spotlight Posts 17
Total Views 3,510,201
Average Views/Post 206,482
Viral Rate (2x avg) 11.8%
Viral Rate (5x avg) 11.8%
Best Post Views 1,977,417

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @malik_dlsquad averages 206,482 views per post, which is 3x the platform average. Among Mid-Tier creators, this places @malik_dlsquad in the upper range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @malik_dlsquad's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

-600

Net Change

-0.3%

% Change

-16

Avg / Day

37

Days Tracked

2

Data Points

Tracked between May 13, 2026 (195,800 subs) and Jun 20, 2026 (195,200 subs).

What this means: @malik_dlsquad lost -600 subscribers (-0.3%) over 37 days — averaging -16 subscribers per day. This is roughly flat for a Mid-Tier creator and matches the platform average for accounts of this size.

Spotlight Views & Performance Analysis

Detailed breakdown of @malik_dlsquad's 17 Spotlight posts

Average views sit at 206.5K, which is slightly below the median of 219.7K and ranks 320 out of 609. The engagement rate of 14.58% outperforms the 3.44% median to rank 21 out of 148. This indicates that while reach is standard, the audience interacts with content at a much higher frequency than typical users. Reliability of these figures remains low because only 11.8% of posts reached double the average and 11.8% hit five times the average. These numbers suggest that consistent engagement comes from a core group rather than frequent viral spikes. The high engagement rate compared to the median confirms an active audience.

206.5K

Avg Views/Post

3.5M

Total Views

11.8%

Viral Hit Rate

Engagement Benchmark

Compared to Mid-Tier tier average

Excellent

14.58%

Engagement Rate

504.7K

Total Likes

7.2K

Total Comments

293.8K

Total Shares

Engagement Quality Analysis

Median-based metrics that resist outlier viral hits.

7.4K

Median Views

737

Median Likes

10.6K

75th Percentile Views

2.0M

Top Post Views

154.3

Engagement / 1K Subs

Normalized influence metric

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @malik_dlsquad's 206.5K avg is 2.6× the platform average — well above average. Each post reaches roughly 1 view for every 0.9 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers. The engagement rate of 14.58% (likes + comments ÷ views) places @malik_dlsquad in the excellent band for Mid-Tier creators.

Per-Post View Trend

View count for each of @malik_dlsquad's tracked Spotlight posts, in upload order. Hover any point for the exact view count and date.

Each data point is one Spotlight post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Spotlight, Decomposed

What @malik_dlsquad's single biggest Spotlight had going for it — the patterns worth replicating.

Top Spotlight post by @malik_dlsquad

1,977,417 views

9.6× @malik_dlsquad's average post · 266.5× the median post.

"#spotlight"

10 characters

10s

Duration

Friday

Day Posted

20:00 UTC

Hour Posted

Hashtags: #spotlight

Content Duration & Strategy

Video length analysis and performance by duration

The account maintains a high reach relative to its subscriber count, with average views exceeding the total follower base. One specific post reached 2.0 million views, which is 9.6 times higher than the average performance of other content. This indicates that certain pieces of content achieve much wider distribution than the standard output. The use of Original Sound by malik_dlsquad and American Town by Ed Sheeran serves as a recurring signal for what resonates with the audience. These two specific audio tracks appear frequently enough to establish a pattern in the data. The account currently averages 206.5K views per post.

<10s

4

posts

6.9K avg views

10-30s

6

posts

573.2K avg views

30-60s

4

posts

8.6K avg views

60s+

3

posts

3.0K avg views

Average video duration: 36.4s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @malik_dlsquad

Highest-viewed Spotlight content

# Post Views
1 @malik_dlsquad Spotlight post #1 thumbnail Spotlight #1 2.0M
2 @malik_dlsquad Spotlight post #2 thumbnail Spotlight #2 1.3M
3 @malik_dlsquad Spotlight post #3 thumbnail Spotlight #3 97.6K
4 @malik_dlsquad Spotlight post #4 thumbnail Spotlight #4 50.0K
5 @malik_dlsquad Spotlight post #5 thumbnail Spotlight #5 10.6K
6 @malik_dlsquad Spotlight post #6 thumbnail Spotlight #6 9.4K
7 @malik_dlsquad Spotlight post #7 thumbnail Spotlight #7 8.6K
8 @malik_dlsquad Spotlight post #8 thumbnail Spotlight #8 7.7K
9 @malik_dlsquad Spotlight post #9 thumbnail Spotlight #9 7.4K

Posting Schedule & Frequency

When @malik_dlsquad posts on Snapchat Spotlight

The content rhythm for @malik_dlsquad follows a steady grind. This classification stems from the account ranking in the top half of the pack for frequency compared to the median. Because timestamps were not captured, I cannot confirm specific daily gaps between posts. The data confirms that fresh Spotlight content lands most often on Tuesday and Friday. New uploads also peak during the 22:00 UTC hour. Marketers can rely on these consistent windows to coordinate tie-in moments. Since the account maintains a steady pace relative to other creators, you can plan multi-day campaigns with confidence in the posting cycle. The high rank confirms that content flows regularly enough to maintain visibility. You should align your campaign assets to coincide with the Tuesday and Friday upload windows for maximum impact. This consistency allows for predictable scheduling of promotional pushes.

0.2

Videos/Week

1118.4h

Avg Gap Between Posts

Friday, Tuesday, Monday

Peak Days

22:00, 19:00, 23:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @malik_dlsquad publishes at each hour of the day, across 17 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

2

3

4

5

6

7

8

9

1

10

11

12

13

1

14

15

16

2

17

18

3

19

1

20

21

6

22

2

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @malik_dlsquad publishes more often. Their busiest hours are 22:00, 19:00, 23:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @malik_dlsquad hasn't been active in our tracked sample.

Top Hashtags

Most-used hashtags across @malik_dlsquad's 17 Spotlight posts

#spotlight (1)

See platform-wide trends on the Trending Snapchat Hashtags page.

Sound & Music Usage

Audio tracks used in @malik_dlsquad's Spotlight posts

  1. 1 Original Sound — malik_dlsquad
    8x
  2. 2 American Town — Ed Sheeran
    1x

Best Day of the Week to Post

@malik_dlsquad's Spotlight performance broken down by day — best avg views land on Friday

Day Posts Avg Views
Monday 3 34.7K
Tuesday 3 5.0K
Wednesday 2 7.3K
Thursday 0
Friday 7 479.9K
Saturday 1 7.4K
Sunday 1 9.4K

Posting Consistency & Streaks

How regularly @malik_dlsquad posts to Spotlight

1

Longest Streak (days)

0/100

Consistency Score

Inverse of posting-gap variance

1.6%

Active Days

Posted at least once

1118.4h

Avg Gap

Between posts

Caption Length & Performance

How @malik_dlsquad's caption length correlates with Spotlight views

100.0%

Posts with Caption

47

Avg Caption Chars

49

Median Chars

49

Longest Caption

Caption Length Posts Avg Views
Short (<40 chars) 1 2.0M
Medium (40-100) 16 95.8K

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Compare @malik_dlsquad to another creator

Get a side-by-side stats breakdown.

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@malik_dlsquad Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

Malik generates revenue through both Spotlight rewards for views and brand sponsorships driven by reach. A sponsored post is estimated to fall between $1,600 and $2,900 based on their 195.2K subscribers. Their rank of 470 places them below the median, making this quoted band a ceiling to bargain under rather than a starting point. However, an engagement rate of 14.58% is more than four times the 3.44% median. This high interaction level justifies a premium over typical lower-ranked accounts and makes the upper end of the range a fair price for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 206.5K views/post — Spotlight only

$146 – $439

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 195.2K subscribers (Mid-Tier)

$1,562 – $2,928

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 195,200 -- Eligible
25+ posts per month ~0.2 posts/week (1/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

Key Insights & Analysis

Audience & Reach

The subscriber count of 195.2K positions this account well below the typical creator average for the platform. This lower-than-median scale suggests a more contained reach that has not yet reached broad broadcast levels. Despite the smaller footprint, the engagement rate sits at more than four times the median level. This high interaction frequency indicates that the content resonates with the viewers who do participate in the feed. The verified status confirms established presence despite the compact audience size. Because the category is not set, the specific niche remains undefined by the platform's internal tags. The disparity between the low follower count and the high engagement rate suggests a concentrated pocket of activity rather than broad reach. This dynamic means a brand message will land with higher frequency among those who view it compared to larger accounts with diluted engagement. The profile fits best within the gaming category based on the handle and verified status.

Key Takeaways

Scale. Ranks in the lower portion of the field with a follower count below the median. Reach. Average views fall slightly below the median, meaning content reaches fewer people than typical creators. Engagement. A 14.58% rate is far above the 3.44% median, indicating high interaction relative to view counts. Hit-rate. Only 11.8% of posts beat double the account average, showing few frequent breakouts from the norm.

Strengths

  • + Established subscriber base of 195,200
  • + Verified account with platform credibility
  • + Average views exceed Spotlight platform average (206.5K vs ~80K)
  • + Monetization eligible (50K+ subscriber threshold met)
  • + Active engagement at 14.58% rate

Opportunities

  • ~ Posting cadence below Creator Rewards threshold (~0.2/week vs 6.25 needed)
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @malik_dlsquad

How many subscribers does @malik_dlsquad have on Snapchat?

As of our latest data, @malik_dlsquad (Malik Brookins) has 195,200 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @malik_dlsquad get?

@malik_dlsquad averages 206,482 views per Spotlight post. Their total tracked views across 17 posts are 3,510,201. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @malik_dlsquad's performance significantly above the average.

How much does @malik_dlsquad earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @malik_dlsquad's estimated Spotlight ad-revenue share is $146 to $439 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $1,562 to $2,928 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @malik_dlsquad eligible for Snapchat Creator Rewards?

Yes, @malik_dlsquad exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @malik_dlsquad's most viewed Spotlight post?

@malik_dlsquad's top-performing Spotlight post has received 1,977,417 views. This is 9.6x their average per-post performance.

How often does @malik_dlsquad post on Snapchat?

@malik_dlsquad posts approximately 0.2 videos per week on Snapchat Spotlight, with an average gap of 1118.4 hours between posts. Their most active posting days are Friday, Tuesday, Monday, typically around 22:00 and 19:00 UTC.

What type of content does @malik_dlsquad post?

@malik_dlsquad primarily posts video content with an average duration of 36.4 seconds. They primarily use "Original Sound — malik_dlsquad" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @malik_dlsquad compare to other Snapchat creators?

With 195,200 subscribers, @malik_dlsquad is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 206,482 views per Spotlight post is well above the platform average of 80,000 on the platform.

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This analysis is based on SnapDataHub's tracking of @malik_dlsquad's Snapchat profile and 17 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: Jun 28, 2026