Luca Yilmaz

This creator ranks 1104 out of 1139 tracked accounts and holds a subscriber count that is 0.3 times the median, meaning the account is smaller than the typical creator we track. The profile is a verified Mid-Tier account in the Lifestyle & Vlogging category. Average views per Spotlight post exceed the median while the engagement rate sits well above the median of 3.88%. This performance indicates high resonance with the current audience. The rest of this report breaks down specific engagement trends and audience demographics to help inform your strategy.

Average views for @luca.selfmade sit at 238.1K, which is above the median and ranks 512 out of 1139. The engagement rate of 8.21% beats the 3.88% median with a rank of 160 out of 743. This high percentage confirms that viewers interact with the content more than the typical user. Reach reliability is low because only 12.5% of posts doubled the account average, and none reached five times the mean. These figures suggest consistent performance rather than sporadic spikes. The data points toward an active audience.

Luca earns primarily through brand sponsorships based on reach rather than the Spotlight reward fund for views. The estimated range for a sponsored post is $963 to $1,800. Because this account ranks below the median, the quoted band represents a ceiling to bargain under rather than a starting point. High engagement of 8.21% more than doubles the 3.88% median and justifies a premium over basic reach metrics. This performance suggests the audience interacts with content at a rate that makes the upper end of the price range fair for advertisers. These are modelled estimates from public metrics, not disclosed earnings.

Audience & Reach

The audience size sits at roughly one third of the typical creator tracked in this database. This volume suggests a niche reach that has not yet reached broadcast scale. Verification status and the lifestyle category indicate an established personal brand despite the lower subscriber count relative to the median. The engagement rate is more than double the platform average. This high interaction rate means a brand message will land harder than it would on a standard account in this category. High interaction relative to size suggests the content reaches a specific core group rather than a broad, passive audience. The data points toward a niche lifestyle segment where participation is higher than expected for this tier of creator. The audience fits the travel and hospitality sector.