@itsmenicksmithy (Nicholas Smithyman) Snapchat profile picture

Nicholas Smithyman

@itsmenicksmithy

Tiktok - @itsmenicksmithy (8M+) @itsmenicksmithy2 (14M+) Instagram - @itsmenicksmithyTwitch - twitch.tv/itsmenicksmithy

Mid-Tier Creator

120.2K

Subscribers

8

Spotlight Posts Analysed

3.8M

Total Views

469.0K

Avg Views/Post

Rank ≈ #7.7K of 9.0K Mid-Tier creators (top 85%) Stats as of Sep 19, 2026 Tracked weekly · last checked Sep 29, 2026

@itsmenicksmithy Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Nicholas Smithyman

This creator ranks 1105 out of 1140 tracked accounts and holds a subscriber count that is 0.3 times the median size of our typical creators. This verified profile sits within the Mid-Tier category without a specific niche assigned. The average view counts and engagement rates both exceed the platform medians by wide margins. This creator shows upward growth in total subscribers over the latest period. The following report details the specific breakdown of reach and audience interaction metrics.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers 120,200
Monetization Eligible Yes
Views per Subscriber 3.90x

Spotlight Performance Summary

Spotlight Posts Analysed 8
Total Views 3,751,891
Average Views/Post 468,986
Viral Rate (2x avg) 25.0%
Viral Rate (5x avg) 0.0%
Best Post Views 1,270,525

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @itsmenicksmithy averages 468,986 views per post, which is 6x the platform average. Among Mid-Tier creators, this places @itsmenicksmithy in the upper range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @itsmenicksmithy's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

-100

Net Change

-0.1%

% Change

-11

Avg / Day

9

Days Tracked

5

Data Points

Tracked between Sep 9, 2026 (120,300 subs) and Sep 19, 2026 (120,200 subs).

What this means: @itsmenicksmithy lost 100 subscribers (-0.1%) over 9 days — averaging -11 subscribers per day. This is roughly flat for a Mid-Tier creator and matches the platform average for accounts of this size.

These figures are as of Sep 19, 2026. We re-check @itsmenicksmithy every week: 4 newer readings since then, the latest on Sep 29, 2026, are in the full report.

Spotlight Views & Performance Analysis

Detailed breakdown of 8 of @itsmenicksmithy's Spotlight posts we have analysed

The average reach of 469K views more than doubles the median and ranks 249 out of 1140 accounts. This volume indicates a strong ability to capture attention within the Spotlight feed. The engagement rate of 12.45% outperforms the 3.88% median and ranks 56 out of 744. Such high interaction relative to standard benchmarks proves that viewers do more than just watch. Reach reliability is moderate because only 25.0% of posts reached double the average, while no content hit the fivefold mark. This suggests consistent performance rather than sporadic spikes from isolated hits. The high engagement rate confirms an active audience.

469.0K

Avg Views/Post

3.8M

Total Views

25.0%

Viral Hit Rate

Engagement Benchmark

Compared to Mid-Tier tier average

Excellent

12.45%

Engagement Rate

461.8K

Total Likes

5.3K

Total Comments

25.5K

Total Shares

Engagement Quality Analysis

Median-based metrics that resist outlier viral hits.

471.8K

Median Views

7.4K

Median Likes

1.1M

75th Percentile Views

1.3M

Top Post Views

485.7

Engagement / 1K Subs

Normalized influence metric

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @itsmenicksmithy's 469.0K avg is 5.8× the platform average — exceptional reach. Each post reaches roughly 1 view for every 0.3 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers. The engagement rate of 12.45% (likes + comments ÷ views) places @itsmenicksmithy in the excellent band for Mid-Tier creators.

Full report

Everything we have on @itsmenicksmithy

This page is a free sample, written Sep 19, 2026. The full report unlocks every greyed-out section below and comes with the data as spreadsheet files, built from today's numbers:

  • ✓8 Spotlight videos analysed, with views, likes, comments, shares and captions
  • ✓9 subscriber count readings since September 2026, with growth rates
  • ✓Engagement ranked against creators of the same size
  • ✓Per-video view trend, best video breakdown, video length, the full top-videos list, posting schedule, hashtags, caption words, sounds, best days, posting consistency, caption length
  • ✓3 accounts Snapchat recommends alongside them

$19.00

One payment, no subscription

3 free previews per email. Data files are in the paid report.

Per-Post View Trend

View count for each of @itsmenicksmithy's tracked Spotlight posts, in upload order. Hover any point for the exact view count and date.

Per-video view trend

Included in the full report on @itsmenicksmithy.

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Best-Performing Spotlight, Decomposed

What @itsmenicksmithy's single biggest Spotlight had going for it — the patterns worth replicating.

Best video, broken down

Included in the full report on @itsmenicksmithy.

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Content Duration & Strategy

Video length analysis and performance by duration

Video length and strategy

Included in the full report on @itsmenicksmithy.

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Top Spotlight Posts by @itsmenicksmithy

Highest-viewed Spotlight content

# Post Views
1 @itsmenicksmithy Spotlight post #1 thumbnail Spotlight #1 1.3M
2 @itsmenicksmithy Spotlight post #2 thumbnail Spotlight #2 1.1M
3 @itsmenicksmithy Spotlight post #3 thumbnail Spotlight #3 771.2K

The rest of the top videos

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Posting Schedule & Frequency

When @itsmenicksmithy posts on Snapchat Spotlight

Posting schedule and peak hours

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Top Hashtags

Most-used hashtags across 8 of @itsmenicksmithy's Spotlight posts we have analysed

Hashtag analysis

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Most Common Words

Frequent caption words across @itsmenicksmithy's Spotlight posts (excludes stopwords, hashtags, mentions)

Caption word analysis

Included in the full report on @itsmenicksmithy.

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Sound & Music Usage

Audio tracks used in @itsmenicksmithy's Spotlight posts

Sounds and music used

Included in the full report on @itsmenicksmithy.

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Best Day of the Week to Post

@itsmenicksmithy's Spotlight performance broken down by day — best avg views land on Tuesday

Best days to post

Included in the full report on @itsmenicksmithy.

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Posting Consistency & Streaks

How regularly @itsmenicksmithy posts to Spotlight

Posting consistency and streaks

Included in the full report on @itsmenicksmithy.

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Caption Length & Performance

How @itsmenicksmithy's caption length correlates with Spotlight views

Caption length vs performance

Included in the full report on @itsmenicksmithy.

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Compare & Discover Similar Creators

Stack @itsmenicksmithy against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @itsmenicksmithy to another creator

Get a side-by-side stats breakdown.

@itsmenicksmithy vs

Accounts Snapchat recommends alongside them

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Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

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@itsmenicksmithy Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The primary revenue stream for @itsmenicksmithy comes from brand sponsorships driven by high view counts. A sponsored post fits within a range of $962 to $1,800 based on their subscriber count. Because they rank in the bottom 10 percent of creators, this quoted band serves as a ceiling rather than a starting point for negotiations. They are a value buy where lower offers can be expected due to their position relative to others. However, an engagement rate of 12.45% far exceeds the 3.88% median. This high interaction rate justifies the upper end of the pricing band despite the low rank. These are modelled estimates from public metrics, not disclosed earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 469.0K views/post — Spotlight only

$234 – $703

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 120.2K subscribers (Mid-Tier)

$962 – $1,803

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 120,200 · Eligible
25+ posts per month ~0.1 posts/week (0/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

Key Insights & Analysis

Audience & Reach

The subscriber count sits well below the platform average for tracked creators. This ranking indicates a niche reach that does not reach broadcast scale. Despite the small footprint, the engagement rate is more than triple the median benchmark. This high rate suggests that content resonates with the specific viewers who do engage. The verified status confirms established presence despite the lower follower count compared to typical peers. Because no category is set, the audience profile remains broad. High engagement on a smaller scale often means a message lands harder than it would on a larger, more diluted channel. This data suggests an audience that interacts frequently with available content. The metrics fit best within the creator economy or niche hobbyist categories where high interaction is common despite lower total reach.

Key Takeaways

Scale. Ranking near the bottom of the field with a subscriber count that is 0.3 times the median, this account has a small base relative to peers. Reach. Averaging 469K views per post puts the reach well above the 207.5K median. Engagement. A 12.45% rate sits far above the 3.88% median, meaning the current audience reacts much more frequently than average. Hit-rate. One in four posts beats the double average, showing a consistent ability to produce standout content.

Strengths

  • + Established subscriber base of 120,200
  • + Verified account with platform credibility
  • + Average views exceed Spotlight platform average (469.0K vs ~80K)
  • + High viral hit rate (25.0% of posts exceed 2x average)
  • + Monetization eligible (50K+ subscriber threshold met)
  • + Active engagement at 12.45% rate

Opportunities

  • ~ Posting cadence below Creator Rewards threshold (~0.1/week vs 6.25 needed)
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @itsmenicksmithy

How many subscribers does @itsmenicksmithy have on Snapchat?

As of our latest data, @itsmenicksmithy (Nicholas Smithyman) has 120,200 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @itsmenicksmithy get?

@itsmenicksmithy averages 468,986 views per Spotlight post. Their total tracked views across 8 posts are 3,751,891. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @itsmenicksmithy's performance significantly above the average.

How much does @itsmenicksmithy earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @itsmenicksmithy's estimated Spotlight ad-revenue share is $234 to $703 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $962 to $1,803 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @itsmenicksmithy eligible for Snapchat Creator Rewards?

Yes, @itsmenicksmithy exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @itsmenicksmithy's most viewed Spotlight post?

@itsmenicksmithy's top-performing Spotlight post has received 1,270,525 views. This is 2.7x their average per-post performance.

How often does @itsmenicksmithy post on Snapchat?

@itsmenicksmithy posts approximately 0.1 videos per week on Snapchat Spotlight, with an average gap of 3203.8 hours between posts. Their most active posting days are Monday, Saturday, Tuesday, typically around 20:00 and 16:00 UTC.

What type of content does @itsmenicksmithy post?

@itsmenicksmithy primarily posts video content with an average duration of 12.1 seconds. They primarily use "Original Sound — itsmenicksmithy" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @itsmenicksmithy compare to other Snapchat creators?

With 120,200 subscribers, @itsmenicksmithy is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 468,986 views per Spotlight post is well above the platform average of 80,000 on the platform.

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This analysis is based on SnapDataHub's tracking of @itsmenicksmithy's Snapchat profile and 8 of their Spotlight posts. Snapchat does not publish a creator's total number of Spotlight posts, so counts here are the posts we have analysed, not a total.

Data collected and analyzed by SnapDataHub | Analysis date: Sep 20, 2026