House of Highlights

This creator ranks 99 out of 609 tracked accounts and holds a subscriber count that is 3.5 times the median size. The account is verified and sits within the Macro tier. Average views for Spotlight posts fall below the median while the engagement rate remains well below the typical benchmark. The rest of this report details specific performance metrics and audience interaction data.

Average views sit at 0.8x the median and rank 357 of 609. The engagement rate of 0.12% falls well below the 3.44% median, placing it 139 out of 148. Only 13.3% of posts doubled the account average while only 3.3% reached five times that mark. This low frequency of high performers suggests inconsistent reach. The data points to a tap-and-scroll audience.

@hoh_official earns primarily through sponsorship deals driven by their 1.6M subscriber reach. A sponsored post sits in the $8.2K to $19.6K range. Their high ranking among peers allows for a premium price point during negotiations. However, the 0.12% engagement rate falls well below the 3.44% median. This low interaction rate suggests that while reach is high, the audience may not interact with content frequently. The quoted band represents a ceiling for the reach provided rather than a guaranteed fee. These are modelled estimates from public metrics, not disclosed earnings.

Audience & Reach

The audience size sits well above the typical creator average and ranks in the top 16 percent of tracked accounts. This volume indicates a broad reach that functions at a macro scale despite the lack of a specific category tag. Verified status confirms established authority within its space. Engagement rates fall far below the median, suggesting the content reaches a wide but passive viewership. A brand message will land with much less intensity than on a typical creator profile due to this low interaction rate. The reach is expansive while the active participation remains minimal. This audience fits the beauty and personal care category.