Highland Bros

This creator ranks 783 out of 902 tracked accounts and holds a subscriber count that is 0.4 times the median, meaning this account is smaller than the typical creator we track. The profile is verified and sits within the Mid-Tier category. While average views fall below the 207.1K median, the engagement rate of 4.6% exceeds the 3.86% median. This indicates a highly active audience despite lower total reach. The rest of this report details specific growth trends and content performance metrics.

The average reach of 141.6K views falls below the median and ranks 674 out of 902 in its category. While the volume of views is modest, the engagement rate of 4.6% beats the 3.86% median to rank 222 out of 507. This indicates that while fewer people see the content, those who do are more likely to interact with it than average. The reach reliability is low as only 6.1% of posts doubled the account average and 6.1% quintupled it. These figures suggest a stable but narrow reach rather than frequent viral spikes. This is an active audience.

@highlandbros earns primarily through sponsorships driven by consistent reach across their 175.2K subscribers. The estimated band for a sponsored post sits between $1,400 and $2,600. Because this account ranks below the median of 462.2K followers, the quoted range serves as a ceiling rather than a starting point for negotiations. A lower rank means less premium is commanded per follower compared to top performers. However, an engagement rate of 4.6% exceeds the 3.86% median. This higher interaction frequency justifies the upper end of the available budget. The consistent view count provides a stable foundation for brander reach. These are modelled estimates from public metrics, not disclosed earnings.

Audience & Reach

The subscriber count sits at less than half of the typical tracked creator on this platform. This indicates a smaller reach that has not reached broadcast scale despite the verified status. The lack of a defined category makes specific targeting difficult since the niche is not officially declared. Engagement rates are above the median, meaning a brand message will land harder than average compared to standard benchmarks for accounts in this size bracket. These higher interaction percentages suggest more active participation from the existing follower base. Because the audience interacts at a higher frequency than typical peers, the content reaches a specific subset of viewers who interact with the posts regularly. This performance profile fits the lifestyle and outdoor gear category.