Guillaume

This creator ranks 1054 out of 1113 tracked accounts and holds a subscriber count that is 0.3x the median size. This means the account is smaller than the typical creator we track. Guillaume has a verified status as a Mid-Tier creator without a set category. While average views are 2.4 times higher than the median, the engagement rate of 0.52 percent falls well below the 3.83 percent median. The rest of this report details specific performance metrics and audience interaction trends to help inform your strategy.

The average reach of 500.2K views sits at rank 229 out of 1113, outperforming the median by a wide margin. This volume indicates high visibility for the content on the platform. However, the engagement rate of 0.52% ranks 645 of 718 and falls well below the 3.83% median. These figures prove that while many people see the videos, very few interact with them through likes or comments. The hit rate shows only 12.5% of posts doubled the account average, and another 12.5% quintupled it. This low frequency of high-performing outliers suggests consistent reach but inconsistent breakout success. The data confirms a tap-and-scroll audience.

Guillaume_genou earns primarily through sponsorship revenue for reach rather than the Spotlight reward fund. A sponsored post carries an estimated value between $1,100 and $2,000 based on his subscriber count. His rank of 1054 places him below the median, making him a value buy for brands seeking volume at lower price points. This low ranking means the quoted band should be treated as a ceiling to bargain under rather than a set rate. The engagement rate of 0.52% falls well below the 3.83% median, which suggests the cost per impression is low relative to typical audience interaction levels. These are modelled estimates from public metrics, not disclosed earnings.

Audience & Reach

The audience size sits at roughly one third of the typical tracked creator. This position below the median indicates an audience that has not reached broadcast scale despite the verified status. The lack of a defined category suggests a generalist reach rather than a niche vertical. Engagement rates are notably low compared to the median, meaning brand messages will likely land softer than average in this environment. While the verification confirms some level of platform recognition, the actual interaction data points to a passive viewer base. Low engagement often correlates with broad content that fails to spark active participation or high-frequency interaction. The metrics do not support a specialized niche play. This audience fits few specific brand categories.