@drewdirksen10 (Drew Dirksen) Snapchat profile picture

Drew Dirksen

@drewdirksen10

I like to make crazy videos!

1.2M

Subscribers

23

Spotlight Posts

3.7M

Total Views

162.6K

Avg Views/Post

Rank โ‰ˆ #619 of 784 Macro creators (top 79%) Updated Jun 28, 2026

@drewdirksen10 Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Drew Dirksen

This creator ranks 150 out of 609 tracked accounts and holds a subscriber count that is 2.5 times the median size of our typical creators. The account is verified and sits within the Macro tier. While the view counts fall below the median, the engagement rate is currently at zero percent compared to the 3.44 percent median. Subscriber data from the last 43 days indicates an upward trend as the total count grew by approximately 0.9 percent. The following report breaks down specific audience interactions and content performance metrics.

Account Classification

Account Size Macro
Verification Verified
Subscribers 1,167,200
Monetization Eligible Yes
Views per Subscriber 0.1x

Spotlight Performance Summary

Total Spotlight Posts 23
Total Views 3,740,844
Average Views/Post 162,645
Viral Rate (2x avg) 8.7%
Viral Rate (5x avg) 4.3%
Best Post Views 1,271,876

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @drewdirksen10 averages 162,645 views per post, which is 2x the platform average. Among Macro creators, this places @drewdirksen10 in the above-average range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @drewdirksen10's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

+13.0K

Net Change

+1.1%

% Change

+171

Avg / Day

76

Days Tracked

4

Data Points

Tracked between May 8, 2026 (1,167,200 subs) and Jul 24, 2026 (1,180,200 subs).

What this means: @drewdirksen10 gained 13.0K subscribers (1.1%) over 76 days — averaging +171 subscribers per day. This is roughly flat for a Macro creator and matches the platform average for accounts of this size.

Spotlight Views & Performance Analysis

Detailed breakdown of @drewdirksen10's 23 Spotlight posts

Average views sit at 0.7 times the median and rank 415 out of 609. The engagement rate of 0 percent falls below the 3.44 percent median, placing it unranked. Reach reliability is low as only 8.7 percent of posts doubled the account average while 4.3 percent reached five times that mark. This data indicates a tap-and-scroll audience.

162.6K

Avg Views/Post

3.7M

Total Views

8.7%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @drewdirksen10's 162.6K avg is 2.0ร— the platform average โ€” well above average. Each post reaches roughly 1 view for every 7.2 subscribers โ€” a strong subscriber-to-view ratio that suggests active rather than passive followers.

Content Duration & Strategy

Video length analysis and performance by duration

The account maintains a high volume of views with an average of 162.6K per post to its 1.2M subscribers. One top performing post reached 1.3 million views, which is 7.8 times higher than the typical reach for this creator. This peak indicates specific content outperformed the standard distribution by a wide margin. The data highlights consistent use of three recurring audio tracks. These include Original Sound by drewdirksen10, Original Sound by Contains: Funkytown (12" Version) - Lipps Inc., and Original Sound by Contains: Blitzkrieg Bop (2001 Remaster) - Ramones. These repeating sounds function as steady trend signals across the feed. The account maintains a solid scale of reach relative to its subscriber base. This specific profile reached 1.3 million views on its highest performing post.

<10s

2

posts

258.9K avg views

10-30s

8

posts

254.0K avg views

30-60s

7

posts

105.3K avg views

60s+

6

posts

75.7K avg views

Average video duration: 37.5s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @drewdirksen10

Highest-viewed Spotlight content

# Post Views
1 @drewdirksen10 Spotlight post #1 thumbnail Spotlight #1 1.3M
2 @drewdirksen10 Spotlight post #2 thumbnail Spotlight #2 427.6K
3 @drewdirksen10 Spotlight post #3 thumbnail Spotlight #3 318.8K
4 @drewdirksen10 Spotlight post #4 thumbnail Spotlight #4 306.1K
5 @drewdirksen10 Spotlight post #5 thumbnail Spotlight #5 167.2K
6 @drewdirksen10 Spotlight post #6 thumbnail Spotlight #6 162.9K
7 @drewdirksen10 Spotlight post #7 thumbnail Spotlight #7 147.5K
8 @drewdirksen10 Spotlight post #8 thumbnail Spotlight #8 113.8K
9 @drewdirksen10 Spotlight post #9 thumbnail Spotlight #9 108.6K

Posting Schedule & Frequency

When @drewdirksen10 posts on Snapchat Spotlight

The content cadence for @drewdirksen10 is a steady grind. This classification stems from a high volume of activity compared to the median creator who posts zero times per week. The account ranks 150 out of 609 based on frequency, indicating a consistent presence on the platform. Fresh Spotlight content lands most often on Monday and Thursday. New uploads peak during the 14:00 UTC window. Marketers can rely on this regular output to plan timely tie-ins. The predictable schedule provides a stable foundation for coordinating campaign assets with new posts. Because the creator maintains a high rank in frequency, there is a reliable flow of content for your team to track. You can align promotional moments with these specific windows to ensure maximum overlap with fresh uploads. This consistency removes the guesswork from timing your activations across their feed.

16.1

Videos/Week

10.9h

Avg Gap Between Posts

Thursday, Monday, Wednesday

Peak Days

14:00, 10:00, 12:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @drewdirksen10 publishes at each hour of the day, across 23 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

2

10

11

2

12

2

13

15

14

15

16

1

17

18

19

20

1

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @drewdirksen10 publishes more often. Their busiest hours are 14:00, 10:00, 12:00 UTC โ€” highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @drewdirksen10 hasn't been active in our tracked sample.

Sound & Music Usage

Audio tracks used in @drewdirksen10's Spotlight posts

  1. 1 Original Sound โ€” drewdirksen10
    20x
  2. 2 Original Sound โ€” Contains: Funkytown (12" Version) - Lipps Inc.
    1x
  3. 3 Original Sound โ€” Contains: Blitzkrieg Bop (2001 Remaster) - Ramones
    1x
  4. 4 Original Sound โ€” Contains: School's Out (2023 Remaster) - Alice Cooper
    1x

Compare & Discover Similar Creators

Stack @drewdirksen10 against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @drewdirksen10 to another creator

Get a side-by-side stats breakdown.

@drewdirksen10 vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@drewdirksen10 Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

This creator earns primarily through sponsorships based on their reach of 1.2M subscribers. The estimated band for a sponsored post sits between $5.8K and $14.0K. A rank of 150 out of 609 places this profile in the top tier, commanding a premium over the median. However, an engagement rate of 0% falls far below the 3.44% average. This discrepancy suggests that while the reach is high, the interaction level does not justify the higher end of the price band. The low engagement makes the upper estimate a ceiling rather than a fair market value for the actual reach achieved. These are modelled estimates from public metrics, not disclosed earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 162.6K views/post โ€” Spotlight only

$156 – $468

$0.50โ€“$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 1.2M subscribers (Macro)

$5,836 – $14,006

Industry rate for macro creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 1,167,200 -- Eligible
25+ posts per month ~16.1 posts/week (64/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

Key Insights & Analysis

Audience & Reach

The subscriber count ranks well above the typical tracked creator and indicates reach far beyond a niche scale. This macro status combined with a verified badge confirms a broad public profile despite the lack of a specific category tag. The engagement rate is 0 percent against a median of 3.44 percent, which means a brand message will land much softer than expected compared to standard benchmarks. High follower volume exists without active interaction data to suggest resonance. This disparity indicates that while the reach is wide, the participation rate is nonexistent. The audience size provides visibility but the engagement metrics do not support high conversion expectations. It fits few brands.

Key Takeaways

Scale. Ranks in the upper portion of the field with an audience 2.5 times the median. Reach. Average views fall below the 219.7K median, meaning most clips reach fewer people than average. Engagement. A 0% rate sits well below the 3.44% median, indicating a weak connection between views and interactions. Hit-rate. Only 8.7% of recent posts beat double the account average, showing a low frequency of standout content. Trajectory. The account is on an upward trend with steady daily gains in total followers.

Strengths

  • + Established subscriber base of 1,167,200
  • + Verified account with platform credibility
  • + Average views exceed Spotlight platform average (162.6K vs ~80K)
  • + Posting cadence meets Creator Rewards threshold (16.1 posts/week)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Low viral hit rate (8.7%) โ€” analyze top posts for replicable patterns
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Macro tier

Frequently Asked Questions About @drewdirksen10

How many subscribers does @drewdirksen10 have on Snapchat?

As of our latest data, @drewdirksen10 (Drew Dirksen) has 1,167,200 subscribers on Snapchat. This places them in the Macro creator tier, which includes creators with 1 million to 10 million subscribers.

How many Spotlight views does @drewdirksen10 get?

@drewdirksen10 averages 162,645 views per Spotlight post. Their total tracked views across 23 posts are 3,740,844. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @drewdirksen10's performance significantly above the average.

How much does @drewdirksen10 earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @drewdirksen10's estimated Spotlight ad-revenue share is $156 to $468 per month (calculated at $0.50โ€“$1.50 per 1,000 views โ€” the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $5,836 to $14,006 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @drewdirksen10 eligible for Snapchat Creator Rewards?

Yes, @drewdirksen10 exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @drewdirksen10's most viewed Spotlight post?

@drewdirksen10's top-performing Spotlight post has received 1,271,876 views. This is 7.8x their average per-post performance.

How often does @drewdirksen10 post on Snapchat?

@drewdirksen10 posts approximately 16.1 videos per week on Snapchat Spotlight, with an average gap of 10.9 hours between posts. Their most active posting days are Thursday, Monday, Wednesday, typically around 14:00 and 10:00 UTC.

What type of content does @drewdirksen10 post?

@drewdirksen10 primarily posts video content with an average duration of 37.5 seconds. They primarily use "Original Sound โ€” drewdirksen10" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @drewdirksen10 compare to other Snapchat creators?

With 1,167,200 subscribers, @drewdirksen10 is in the top 2% of Snapchat creators tracked by SnapDataHub. Their average of 162,645 views per Spotlight post is above the platform average on the platform.

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This analysis is based on SnapDataHub's tracking of @drewdirksen10's Snapchat profile and 23 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: Jun 28, 2026