Cooking Pug

This creator sits at rank 324 out of 609 tracked accounts with a subscriber count that is slightly below the median. The account is verified and categorized as Mid-Tier. While average views per Spotlight post are well above the median, the engagement rate falls below the typical benchmark. The rest of this report breaks down specific audience interaction metrics and content performance trends.

Average views reach 1.6 times the median and rank 185 out of 609. The engagement rate of 0.73% falls below the 3.44% median and ranks 106 of 148, indicating this audience reacts less than usual. Only 14.8% of posts doubled the account average while 3.7% hit five times the average. This low hit rate suggests inconsistent reach peaks rather than consistent growth. The data points toward a tap-and-scroll audience.

The primary revenue stream for @cookingpug comes from sponsorships driven by high view counts. The estimated band for a sponsored post sits between $3.4K and $6.3K. Positioned at 0.9x the median, this creator ranks just below the middle of their peer group. This ranking suggests they are a value buy because the quoted range serves as a ceiling to bargain under rather than a fixed rate. However, an engagement rate of 0.73% falls well below the 3.44% median. Such low interaction relative to reach makes it difficult to justify the higher end of the price band for this specific account. These are modelled estimates from public metrics, not disclosed earnings.

Audience & Reach

The subscriber count sits just below the typical median for tracked creators in this category. This scale indicates a stable presence that has not yet reached broad broadcast levels despite its verified status. The engagement rate is notably lower than the median of 3.44 percent. This gap suggests that brand messages may land with less impact compared to more interactive peer accounts. Because the account lacks a specific category designation, the audience profile remains broad but passive. The low interaction rate relative to reach means the content functions primarily as a top of funnel awareness vehicle rather than a high-engagement community hub. This audience fits best within general food and lifestyle brands seeking reach over immediate conversion through active participation.