@sam_goatlifters vs @wlamb98

Side-by-side Snapchat Spotlight performance comparison.

@sam_goatlifters has 14.2K subscribers and @wlamb98 has 12.5K. Across the 22 and 84 Spotlight posts we have collected, @sam_goatlifters averages 106.5K views per post and @wlamb98 22.2K; engagement is 6.25% against 5.08%.

@sam_goatlifters

Sam GOATLIFTERS

@sam_goatlifters ●

Youngla + Myprotein code: GOAT

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@wlamb98

Will Lamb

@wlamb98 ●

A Lamb in a crowd of sheep

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@sam_goatlifters Metric @wlamb98
14.2K Subscribers 12.5K
22 Spotlight Posts 84
2.3M Total Views 1.1M
106.5K Avg Views / Post 22.2K
1.2M Best Post Views 292.5K
6.25% Engagement Rate (%) 5.08%
645 Subscribers per Post 149

What the posts and readings show

On the typical post, @sam_goatlifters gets 6.0x the views of @wlamb98 (27,325 against 4,538 for the middle post).

@sam_goatlifters: Across the 21 of its 22 collected Spotlight posts that have a view count, the middle post has 27,325 views, while the average is 111,550: a few big posts lift it, and the most-viewed one holds 50% of these views. The most-viewed post (1,165,648 views) went up on July 31, 2025. The collected posts run from July 1, 2025 to January 2, 2026. Subscribers went from 14,300 on July 6, 2026 to 14,200 on October 20, 2026 (-0.7%).

@wlamb98: Across the 49 of its 84 collected Spotlight posts that have a view count, the middle post has 4,538 views, while the average is 22,676: a few big posts lift it, and the most-viewed one holds 26% of these views. The most-viewed post (292,497 views) went up on August 18, 2026. The collected posts run from August 9, 2025 to October 20, 2026. Subscribers went from 8,800 on May 9, 2026 to 12,500 on October 21, 2026 (+42.0%).

Each account's full report has its growth chart, posting pattern and top posts: @sam_goatlifters and @wlamb98.

Methodology: the figures cover the Spotlight posts SnapDataHub has collected for each account, not every post it has made. Averages and the middle (median) post use only posts that came with a view count. Engagement rate = (likes + comments) / views × 100 over the collected posts. Subscriber counts are Snapchat's own; it rounds counts of 1 million or more to the nearest 100,000. How we calculate these numbers.