@papercraftlab vs @drewandjanelle

Side-by-side Snapchat Spotlight performance comparison.

@papercraftlab has 16.7K subscribers and @drewandjanelle has 129.6K, so @drewandjanelle has 7.8x as many. Across the 42 and 191 Spotlight posts we have collected, @papercraftlab averages 128.8K views per post and @drewandjanelle 28.4K; engagement is 5.99% against 1.82%.

@papercraftlab

PaperCraftLab

@papercraftlab

Transforming simple sheets into 3D art ✂️ Weekly easy tutorials for beginners! Watch my latest Spotlight below 👇

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@drewandjanelle

Janelle

@drewandjanelle ●

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@papercraftlab Metric @drewandjanelle
16.7K Subscribers 129.6K
42 Spotlight Posts 191
3.1M Total Views 4.7M
128.8K Avg Views / Post 28.4K
2.8M Best Post Views 1.8M
5.99% Engagement Rate (%) 1.82%
398 Subscribers per Post 679

What the posts and readings show

On the typical post, @drewandjanelle gets 1.9x the views of @papercraftlab (8,720 against 4,476 for the middle post).

@papercraftlab: Across the 24 of its 42 collected Spotlight posts that have a view count, the middle post has 4,476 views, while the average is 128,797: a few big posts lift it, and the most-viewed one holds 89% of these views. The most-viewed post (2,764,648 views) went up on July 27, 2026. The collected posts run from July 27, 2026 to October 22, 2026. Subscribers went from 15,000 on August 24, 2026 to 16,700 on October 23, 2026 (+11.3%).

@drewandjanelle: Across the 163 of its 191 collected Spotlight posts that have a view count, the middle post has 8,720 views, while the average is 28,799: a few big posts lift it, and the most-viewed one holds 39% of these views. The most-viewed post (1,829,828 views) went up on June 15, 2026. The collected posts run from June 14, 2026 to October 23, 2026. Subscribers went from 58,300 on September 10, 2026 to 129,600 on October 23, 2026 (+122.3%).

Each account's full report has its growth chart, posting pattern and top posts: @papercraftlab and @drewandjanelle.

Methodology: the figures cover the Spotlight posts SnapDataHub has collected for each account, not every post it has made. Averages and the middle (median) post use only posts that came with a view count. Engagement rate = (likes + comments) / views × 100 over the collected posts. Subscriber counts are Snapchat's own; it rounds counts of 1 million or more to the nearest 100,000. How we calculate these numbers.