@official.mikkel vs @happymoood
Side-by-side Snapchat Spotlight performance comparison.
@official.mikkel has 30.7K subscribers and @happymoood has 34.5K. Across the 19 and 18 Spotlight posts we have collected, @official.mikkel averages 271.2K views per post and @happymoood 448.0K; engagement is 1.24% against 4.85%.
| @official.mikkel | Metric | @happymoood |
|---|---|---|
| 30.7K | Subscribers | 34.5K |
| 19 | Spotlight Posts | 18 |
| 5.2M | Total Views | 8.1M |
| 271.2K | Avg Views / Post | 448.0K |
| 2.1M | Best Post Views | 1.2M |
| 1.24% | Engagement Rate (%) | 4.85% |
| 1.6K | Subscribers per Post | 1.9K |
What the posts and readings show
On the typical post, @happymoood gets 69.4x the views of @official.mikkel (364,092 against 5,246 for the middle post).
@official.mikkel: Across all 19 of the Spotlight posts we have collected, the middle post has 5,246 views, while the average is 271,181: a few big posts lift it, and the most-viewed one holds 41% of these views. The most-viewed post (2,118,254 views) went up on January 25, 2024. The collected posts run from January 14, 2024 to November 5, 2024. Subscribers went from 31,100 on May 12, 2026 to 30,700 on October 27, 2026 (-1.3%).
@happymoood: Across the 17 of its 18 collected Spotlight posts that have a view count, the middle post has 364,092 views, below the average of 474,338, which the bigger posts pull up. The most-viewed post (1,235,586 views) went up on December 16, 2023. The collected posts run from December 12, 2023 to February 14, 2025. Subscribers went from 34,900 on May 16, 2026 to 34,500 on October 28, 2026 (-1.1%).
Each account's full report has its growth chart, posting pattern and top posts: @official.mikkel and @happymoood.