@mattburnss1 vs @rylandc18

Side-by-side Snapchat Spotlight performance comparison.

@mattburnss1 has 160.3K subscribers and @rylandc18 has 69.0K, so @mattburnss1 has 2.3x as many. Across the 53 and 28 Spotlight posts we have collected, @mattburnss1 averages 171.3K views per post and @rylandc18 13.4K; engagement is 7.64% against 5.30%.

@mattburnss1

matt burns

@mattburnss1

20 : tiktok matt.burnsss (630k+) POSTING ON ALL PLATFORMS‼️

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@rylandc18

Ryland Cuillo

@rylandc18

19 Tampa fl, love the beach, tt:rylandcuillo

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@mattburnss1 Metric @rylandc18
160.3K Subscribers 69.0K
53 Spotlight Posts 28
9.1M Total Views 375.3K
171.3K Avg Views / Post 13.4K
1.0M Best Post Views 67.0K
7.64% Engagement Rate (%) 5.30%
3.0K Subscribers per Post 2.5K

What the posts and readings show

On the typical post, @mattburnss1 gets 10.4x the views of @rylandc18 (76,201 against 7,350 for the middle post).

@mattburnss1: Across the 52 of its 53 collected Spotlight posts that have a view count, the middle post has 76,201 views, while the average is 174,563: a few big posts lift it, and the most-viewed one holds 12% of these views. The most-viewed post (1,046,342 views) went up on September 6, 2026. The collected posts run from June 25, 2026 to October 24, 2026. Subscribers went from 142,600 on September 12, 2026 to 160,300 on October 27, 2026 (+12.4%).

@rylandc18: Across all 28 of the Spotlight posts we have collected, the middle post has 7,350 views, below the average of 13,404, which the bigger posts pull up. The most-viewed post has 67,000 views.

Each account's full report has its growth chart, posting pattern and top posts: @mattburnss1 and @rylandc18.

Methodology: the figures cover the Spotlight posts SnapDataHub has collected for each account, not every post it has made. Averages and the middle (median) post use only posts that came with a view count. Engagement rate = (likes + comments) / views × 100 over the collected posts. Subscriber counts are Snapchat's own; it rounds counts of 1 million or more to the nearest 100,000. How we calculate these numbers.