@happymoood vs @official.mikkel

Side-by-side Snapchat Spotlight performance comparison.

@happymoood has 34.5K subscribers and @official.mikkel has 30.7K. Across the 18 and 19 Spotlight posts we have collected, @happymoood averages 448.0K views per post and @official.mikkel 271.2K; engagement is 4.85% against 1.24%.

@happymoood

Happy Mood🎁

@happymoood

Hallo Everyone πŸ˜πŸŽ‰ 🌈 Follow For More Happiness 🧸⚑️

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@official.mikkel

Mikkel Christensen

@official.mikkel

Instagram: mikkel_christensen__

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@happymoood Metric @official.mikkel
34.5K Subscribers 30.7K
18 Spotlight Posts 19
8.1M Total Views 5.2M
448.0K Avg Views / Post 271.2K
1.2M Best Post Views 2.1M
4.85% Engagement Rate (%) 1.24%
1.9K Subscribers per Post 1.6K

What the posts and readings show

On the typical post, @happymoood gets 69.4x the views of @official.mikkel (364,092 against 5,246 for the middle post).

@happymoood: Across the 17 of its 18 collected Spotlight posts that have a view count, the middle post has 364,092 views, below the average of 474,338, which the bigger posts pull up. The most-viewed post (1,235,586 views) went up on December 16, 2023. The collected posts run from December 12, 2023 to February 14, 2025. Subscribers went from 34,900 on May 16, 2026 to 34,500 on October 28, 2026 (-1.1%).

@official.mikkel: Across all 19 of the Spotlight posts we have collected, the middle post has 5,246 views, while the average is 271,181: a few big posts lift it, and the most-viewed one holds 41% of these views. The most-viewed post (2,118,254 views) went up on January 25, 2024. The collected posts run from January 14, 2024 to November 5, 2024. Subscribers went from 31,100 on May 12, 2026 to 30,700 on October 27, 2026 (-1.3%).

Each account's full report has its growth chart, posting pattern and top posts: @happymoood and @official.mikkel.

Methodology: the figures cover the Spotlight posts SnapDataHub has collected for each account, not every post it has made. Averages and the middle (median) post use only posts that came with a view count. Engagement rate = (likes + comments) / views Γ— 100 over the collected posts. Subscriber counts are Snapchat's own; it rounds counts of 1 million or more to the nearest 100,000. How we calculate these numbers.