@bobybraps (Sofi Rose) Snapchat profile picture

2026 Snapchat Earnings Estimate

How Much Does @bobybraps Earn on Snapchat?

Sofi Rose · 96.3K subscribers · 21 tracked Spotlights

Estimated annual Snapchat ad-revenue share

$12 – $36 / year

From Stories + Spotlight ad revenue share under the 2025+ Monetization Program. Excludes sponsorship deals, brand partnerships, Snap Star retainers, and Snapchat+ subscription revenue — which is where top creators earn most of their Snap income.

96.3K

Subscribers

21

Tracked Spotlights

1.2K

Avg Views / Post

2.0K

Est. Monthly Views

Ad Revenue Share

Monthly · Stories + Spotlight combined

$1 – $3

2.0K monthly Spotlight views × $0.5–$1.5 per 1,000 views (current Monetization Program range). Stories ad share is on top of this — but our tracked data covers only Spotlight, so the real total is higher.

Sponsored Post

Per single post

$963 – $1.9K

Micro tier ($0.01–$0.02 per subscriber) — industry CPM benchmark.

How we calculated this

@bobybraps averages 1.2K views per Spotlight across the 21 posts SnapDataHub has tracked. Projected over a typical month at 1.8 posts/month, that's roughly 2.0K monthly views.

Ad-revenue-share math (current Monetization Program)

2.0K views × $0.5 / 1K = $1/month

2.0K views × $1.5 / 1K = $3/month

RPM range from Syllaby benchmarks + Snapchat's own creator docs (~$1/1K directional).

For sponsorship value, industry-standard CPM multipliers are applied based on subscriber tier. @bobybraps's 96.3K subscribers place them in the low tier with rates of $0.01–$0.02 per subscriber.

Important caveats

  • Estimates only. Snapchat doesn't publish creator payouts. The ad-revenue-share RPM range ($0.50–$1.50 / 1K views) reflects the unified Monetization Program that replaced the old Spotlight Fund on Feb 1, 2025 — see TechCrunch and Tubefilter for the Dec 2024 announcement, Social Media Today on the program's streamlined eligibility.
  • Stories revenue is excluded. Our tracked corpus only covers Spotlight views, but the current program pays ad share on Stories too — and for established creators, Stories typically drive the majority of monetizable views. Real ad-share income is likely meaningfully higher than what's shown here.
  • Sponsorship value is the bigger story. Brand deals routed through Snapchat (or off-platform but pegged to Snap audience) typically dwarf RPM-based earnings for established creators. Niche matters: per Influencer Marketing Hub, beauty/finance/fitness command 2–3× the baseline.
  • The creator must be in the Snapchat Monetization Program to receive ad-revenue-share payouts (50.0K+ subs + posting/view-hour thresholds).

Full stats page

Engagement, top posts, growth chart, posting schedule.

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