@smythstoys (Smyths Toys) Snapchat profile picture

Smyths Toys

@smythstoys

The Best Toys | Top Video Games Outdoor Fun | Baby Must-Haves Head over to our website! www.smythstoys.com

smythstoys.com Micro Creator

24.2K

Subscribers

18

Spotlight Posts Analysed

10.7M

Total Views

627.0K

Avg Views/Post

Rank ≈ #21.2K of 54.3K Micro creators (top 40%) Stats as of Oct 20, 2026 Tracked weekly · last checked Oct 21, 2026

@smythstoys Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Smyths Toys

Smyths Toys (@smythstoys) has 24,200 Snapchat subscribers as of October 20, 2026. Across the 17 of 18 public Spotlight posts we analysed that have a view count, videos averaged 627K views, with likes and comments equal to 0.02% of views. Subscribers changed by +100 (+0.4%) over the 9 days we have tracked them. By subscriber count, @smythstoys ranks about #21,182 of the 54,312 Micro creators we track.

Where these numbers come from: subscriber counts and Spotlight stats are read from Smyths Toys's public Snapchat profile each time this report is refreshed. Engagement is average likes plus comments divided by average views across the posts we analysed. Earnings further down are estimates, not reported income.

Account Classification

Account Size Micro
Verification Verified
Subscribers 24,200
Monetization follower minimum (50K) Not yet
Views per Subscriber 25.91x

Spotlight Performance Summary

Spotlight Posts Analysed 18
Total Views 10,658,743
Average Views/Post 626,985
Viral Rate (2x avg) 0.0%
Viral Rate (5x avg) 0.0%
Best Post Views 858,664

Platform Context

Across the 1,543,633 Spotlight posts with a view count that SnapDataHub tracks, the average has 54,922 views and the median 5,424, because a few viral posts lift the average. @smythstoys averages 626,985 views per post, 11.4x the platform average.

Subscriber Growth Over Time

How @smythstoys's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

+100

Net Change

+0.4%

% Change

+11

Avg / Day

9

Days Tracked

5

Data Points

Tracked between Oct 10, 2026 (24,100 subs) and Oct 20, 2026 (24,200 subs).

@smythstoys subscriber readings, newest first
Date Subscribers Change
24,200 no change
24,200 no change
24,200 +100
24,100 no change
24,100 first reading
What this means: @smythstoys gained 100 subscribers (0.4%) over 9 days, about 11 a day. That is within 1% of where it started: roughly flat.

These figures are as of Oct 20, 2026. We re-check @smythstoys every week: 1 newer reading since then, the latest on Oct 21, 2026 (in the full report).

Spotlight Views & Performance Analysis

Detailed breakdown of 18 of @smythstoys's Spotlight posts we have analysed. Snapchat showed no view count for 1 of them, so views, averages and medians cover the other 17.

627.0K

Avg Views/Post

10.7M

Total Views

0.0%

Viral Hit Rate

Engagement Benchmark

Compared with the 2,166 Micro-tier creators that have a SnapDataHub report (median 4.87%, middle half 2.41% to 8.06%)

Bottom quarter

0.02%

Engagement Rate

2.3K

Total Likes

5

Total Comments

39

Total Shares

Engagement Quality Analysis

Median-based metrics that resist outlier viral hits.

668.1K

Median Views

90

Median Likes

743.6K

75th Percentile Views

858.7K

Top Post Views

5.5

Engagement / 1K Subs

Normalized influence metric

Engagement in context: Across SnapDataHub's tracked corpus the average Spotlight post earns around 54.9K views. @smythstoys's 627.0K avg is 11.4× the platform average. The engagement rate of 0.02% (likes + comments ÷ views) is in the bottom quarter of the 2,166 Micro-tier creators that have a SnapDataHub report (their median is 4.87%).

Full report

Everything we have on @smythstoys

This page is a free sample with figures as of Oct 20, 2026. The full report unlocks every greyed-out section below and comes with the data as spreadsheet files, built from today's numbers:

  • ✓19 Spotlight videos on file today, with views, likes, comments, shares and captions
  • ✓6 subscriber count readings since October 2026, with growth rates
  • ✓Engagement ranked against creators of the same size
  • ✓Per-video view trend, best video breakdown, video length, the full top-videos list, posting schedule, hashtags, sounds, best days, posting consistency

$14.98

One payment, no subscription

3 free previews per email. Data files are in the paid report.

Per-Post View Trend

View count for each of @smythstoys's tracked Spotlight posts, in upload order. Hover any point for the exact view count and date.

Per-video view trend

Included in the full report on @smythstoys.

Unlock for $14.98 or preview it free with your email

Best-Performing Spotlight, Decomposed

@smythstoys's most-viewed Spotlight post we analysed, with what we know about it.

Best video, broken down

Included in the full report on @smythstoys.

Unlock for $14.98 or preview it free with your email

Content Duration & Strategy

Video length analysis and performance by duration

Video length and strategy

Included in the full report on @smythstoys.

Unlock for $14.98 or preview it free with your email

Top Spotlight Posts by @smythstoys

Highest-viewed Spotlight content

# Post Views
1 @smythstoys Spotlight post #1 thumbnail Spotlight #1 858.7K
2 @smythstoys Spotlight post #2 thumbnail Spotlight #2 823.8K
3 @smythstoys Spotlight post #3 thumbnail Spotlight #3 781.6K

The rest of the top videos

Included in the full report on @smythstoys.

Unlock for $14.98 or preview it free with your email

Posting Schedule & Frequency

When @smythstoys posts on Snapchat Spotlight

Posting schedule and peak hours

Included in the full report on @smythstoys.

Unlock for $14.98 or preview it free with your email

Top Hashtags

Most-used hashtags across 18 of @smythstoys's Spotlight posts we have analysed

Hashtag analysis

Included in the full report on @smythstoys.

Unlock for $14.98 or preview it free with your email

Sound & Music Usage

Audio tracks used in @smythstoys's Spotlight posts

Sounds and music used

Included in the full report on @smythstoys.

Unlock for $14.98 or preview it free with your email

Views by Day of the Week

@smythstoys's Spotlight performance broken down by day (UTC); best avg views land on Thursday, and it still leads with each day's biggest post left out.

Best days to post

Included in the full report on @smythstoys.

Unlock for $14.98 or preview it free with your email

Posting Consistency & Streaks

How regularly @smythstoys posts to Spotlight

Posting consistency and streaks

Included in the full report on @smythstoys.

Unlock for $14.98 or preview it free with your email

Compare & Discover Similar Creators

Stack @smythstoys against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @smythstoys to another creator

Get a side-by-side stats breakdown.

@smythstoys vs

Browse more Snapchat creators in the stats index or see what's trending on the top videos feed.

Looking for creators like @smythstoys?

Search creators on Snapchat by size, country and engagement.

Open Influencer Search →

@smythstoys Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

Ad Revenue Share (Est. Monthly)

Based on avg 627.0K views/post at about 10.0 posts a month (the posting rate below), Spotlight only; counts only the views on videos of 30 seconds or more (12% of its views), the only ones Snap pays on

$78 – $230

$0.10–$0.30 per 1K views (2026 creator reports via ShortSync; Snap publishes no rate) under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 24.2K subscribers (Micro)

$240 – $480

Our per-subscriber range for this size (methodology); real deals vary widely

Snapchat Monetization Program (2026 Requirements)

Snap's three audience thresholds, per Snap's help centre. Snap also requires creators to be 18 or older, live in an eligible country, post original content, be a Snap Star and accept its monetization terms; none of that is public. Entry is by Snap's invitation.

50,000+ followers 24,200 · Not yet
15,000+ hours of view time in the last 28 days Not public
3,000+ of those hours from Spotlight Not public

Since 7 May 2026, creators in the programme also need at least 100 hours of Spotlight view time in the last 28 days to qualify for maximum Creator Rewards.

Disclaimer: These are rough estimates. Snapchat explains its Monetization Program but publishes no per-view rate, so the range uses $0.10 to $0.30 per 1,000 qualifying views, the typical rate in ShortSync's 2026 creator reports (older reports, such as Syllaby's in 2025, were higher; see our methodology). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation.

📊 How much does @smythstoys earn?

Full earnings breakdown page with methodology and caveats.

🧮 Calculate your own earnings

Open the live calculator pre-filled with @smythstoys's numbers. Adjust to your account.

✓ Am I eligible for Snapchat Creator Rewards?

Check @smythstoys or your own account against the 2026 requirements, with the gaps spelled out.

Key Insights & Analysis

Strengths

  • + 24,200 subscribers (Micro-tier creator)
  • + Verified account
  • + Average views exceed Spotlight platform average (627.0K vs 54.9K)

Opportunities

  • ~ Below the 50K follower minimum required for Snapchat monetization
  • ~ Few breakout posts: 0% of posts passed twice the average views
  • ~ Engagement rate 0.02%, in the bottom quarter for Micro-tier creators we track

Frequently Asked Questions About @smythstoys

How many subscribers does @smythstoys have on Snapchat?
As of October 20, 2026, @smythstoys (Smyths Toys) has 24,200 subscribers on Snapchat. This places them in the Micro tier, which includes creators with 10,000 to 100,000 subscribers.

How many Spotlight views does @smythstoys get?
@smythstoys averages 626,985 views per Spotlight post. Their total tracked views across 17 posts with a view count are 10,658,743. Snapchat showed no view count for 1 more, so they are left out of the averages. The average Spotlight post SnapDataHub tracks has 54,922 views, so @smythstoys runs at 11.4x that average.

How much does @smythstoys earn on Snapchat?
Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @smythstoys's estimated Spotlight ad-revenue share is $78 to $230 per month (calculated at $0.10–$0.30 per 1,000 views, the 2026 creator-reported range; the program replaced Spotlight Rewards, which ended on January 31, 2025, and Snapchat publishes no per-view rate). Their estimated sponsorship value is $240 to $480 per sponsored post. The estimate covers Spotlight only: the program also pays an ad-revenue share on Stories, and brand deals are paid outside it; we have no figures for either.

Is @smythstoys eligible for Snapchat Creator Rewards?
Not yet. @smythstoys needs at least 50,000 followers to qualify (currently at 24,200). Snap also requires 15,000 hours of view time in the last 28 days, at least 3,000 of them from Spotlight.

What is @smythstoys's most viewed Spotlight post?
@smythstoys's top-performing Spotlight post has received 858,664 views. This is 1.3x their average per-post performance.

How often does @smythstoys post on Snapchat?
@smythstoys posts approximately 2.3 videos per week on Snapchat Spotlight, with an average gap of 73.6 hours between posts. Their most active posting days are Tuesday and Wednesday. They post most often around 15:00, 8:00 and 9:00 UTC.

What type of content does @smythstoys post?
@smythstoys primarily posts video content with an average duration of 16.0 seconds. They primarily use "Original Sound - smythstoys" as their audio track. Across all the Spotlight posts SnapDataHub tracks (every creator), videos 10 to 30 seconds average the most views (60,425).

How does @smythstoys compare to other Snapchat creators?
With 24,200 subscribers, @smythstoys is a Micro creator, about #21.2K of the 54.3K Micro creators SnapDataHub tracks (top 40% of that tier). Their average of 626,985 views per Spotlight post is 11.4x the platform average of 54.9K.

Want Snapchat Data for Your Research?

Search profiles, view Spotlight stats, and analyze Snapchat creators.

Start Searching

This analysis is based on SnapDataHub's tracking of @smythstoys's Snapchat profile and 18 of their Spotlight posts. Snapchat does not publish a creator's total number of Spotlight posts, so counts here are the posts we have analysed, not a total.

Data collected and analyzed by SnapDataHub (how we calculate these numbers) | Data as of Oct 20, 2026

Cite this page

SnapDataHub (2026). @smythstoys Snapchat stats and analytics, data as of 20 October 2026. https://snapdatahub.com/blog/smythstoys-snapchat-profile-stats/

Method: how SnapDataHub calculates these numbers.