@mischiefrich (Richie Morgan) Snapchat profile picture

Richie Morgan

@mischiefrich

Mischief Richy 34/M - Mischief makers ent

Comedy Micro Creator

33.7K

Subscribers

152

Spotlight Posts Analysed

28.8M

Total Views

1.6M

Avg Views/Post

Rank ≈ #14.4K of 55.4K Micro creators (top 26%) 1.7× the Micro median (19.6K subs) Stats as of Oct 16, 2026 Tracked weekly · last checked Oct 24, 2026

@mischiefrich Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Richie Morgan

Richie Morgan (@mischiefrich) has 33,700 Snapchat subscribers as of October 16, 2026. Across the 18 of 152 public Spotlight posts we analysed that have a view count, videos averaged 1.6M views, with likes and comments equal to 1.00% of views. Subscribers changed by +23.7K (+237.0%) over the 161 days we have tracked them. By subscriber count, @mischiefrich ranks about #14,406 of the 55,409 Micro creators we track.

Where these numbers come from: subscriber counts and Spotlight stats are read from Richie Morgan's public Snapchat profile each time this report is refreshed. Engagement is average likes plus comments divided by average views across the posts we analysed. Earnings further down are estimates, not reported income.

Account Classification

Account Size Micro
Verification Not Verified
Category Comedy
Subscribers 33,700
Monetization follower minimum (50K) Not yet
Median-Post Views per Subscriber 0.10x

Spotlight Performance Summary

Spotlight Posts Analysed 152
Total Views 28,782,208
Average Views/Post 1,599,012
Viral Rate (2x avg) 5.6%
Viral Rate (5x avg) 5.6%
Best Post Views 28,674,461

Platform Context

Across the 1,575,404 Spotlight posts with a view count that SnapDataHub tracks, the average has 54,646 views and the median 5,404, because a few viral posts lift the average. @mischiefrich averages 1,599,012 views per post, 29.3x the platform average, but one post with 28,674,461 views lifts that average: its median post gets 3,305 views, 0.6x the platform median.

Subscriber Growth Over Time

How @mischiefrich's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

+23.7K

Net Change

+237.0%

% Change

+147

Avg / Day

161

Days Tracked

19

Data Points

Tracked between May 8, 2026 (10,000 subs) and Oct 16, 2026 (33,700 subs).

@mischiefrich subscriber readings, newest first (last reading of each month)
Date Subscribers Change
33,700 +300
33,400 +1,300
32,100 no change
32,100 +3,600
28,500 +18,500
10,000 first reading
What this means: @mischiefrich gained 23.7K subscribers (237.0%) over 161 days, about 147 a day. That is a rise of 5% or more over the period we tracked.

These figures are as of Oct 16, 2026. We re-check @mischiefrich every week: 2 newer readings since then, the latest on Oct 24, 2026 (in the full report).

Spotlight Views & Performance Analysis

Detailed breakdown of 152 of @mischiefrich's Spotlight posts we have analysed. Snapchat showed no view count for 134 of them, so views, averages and medians cover the other 18.

1.6M

Avg Views/Post

28.8M

Total Views

5.6%

Viral Hit Rate

Engagement Benchmark

Compared with the 2,166 Micro-tier creators that have a SnapDataHub report (median 4.87%, middle half 2.41% to 8.06%)

Bottom quarter

1.00%

Engagement Rate

284.6K

Total Likes

2.8K

Total Comments

15.7K

Total Shares

Engagement Quality Analysis

Median-based metrics that resist outlier viral hits.

3.3K

Median Views

71

Median Likes

11.0K

75th Percentile Views

28.7M

Top Post Views

654.8

Engagement / 1K Subs

Normalized influence metric

Engagement in context: Across SnapDataHub's tracked corpus the average Spotlight post earns around 54.6K views. @mischiefrich's 1.6M avg is 29.3× the platform average, but one post with 28.7M views lifts that average: the typical (median) post gets 3.3K views, 0.6× the platform median of 5.4K. The typical post reaches about 1 view for every 10 subscribers. The engagement rate of 1.00% (likes + comments ÷ views) is in the bottom quarter of the 2,166 Micro-tier creators that have a SnapDataHub report (their median is 4.87%).

Full report

Everything we have on @mischiefrich

This page is a free sample with figures as of Oct 16, 2026. The full report unlocks every greyed-out section below and comes with the data as spreadsheet files, built from today's numbers:

  • ✓166 Spotlight videos on file today, with views, likes, comments, shares and captions
  • ✓21 subscriber count readings since May 2026, with growth rates
  • ✓Engagement ranked against creators of the same size
  • ✓Per-video view trend, best video breakdown, video length, the full top-videos list, posting schedule, hashtags, sounds, best days, posting consistency

$14.98

One payment, no subscription

3 free previews per email. Data files are in the paid report.

Per-Post View Trend

View count for each of @mischiefrich's tracked Spotlight posts, in upload order. Hover any point for the exact view count and date.

Per-video view trend

Included in the full report on @mischiefrich.

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Best-Performing Spotlight, Decomposed

@mischiefrich's most-viewed Spotlight post we analysed, with what we know about it.

Best video, broken down

Included in the full report on @mischiefrich.

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Content Duration & Strategy

Video length analysis and performance by duration

Video length and strategy

Included in the full report on @mischiefrich.

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Top Spotlight Posts by @mischiefrich

Highest-viewed Spotlight content

# Post Views
1 @mischiefrich Spotlight post #1 thumbnail Spotlight #1 28.7M
2 @mischiefrich Spotlight post #2 thumbnail Spotlight #2 22.6K
3 @mischiefrich Spotlight post #3 thumbnail Spotlight #3 22.0K

The rest of the top videos

Included in the full report on @mischiefrich.

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Posting Schedule & Frequency

When @mischiefrich posts on Snapchat Spotlight

Posting schedule and peak hours

Included in the full report on @mischiefrich.

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Top Hashtags

Most-used hashtags across 152 of @mischiefrich's Spotlight posts we have analysed

Hashtag analysis

Included in the full report on @mischiefrich.

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Sound & Music Usage

Audio tracks used in @mischiefrich's Spotlight posts

Sounds and music used

Included in the full report on @mischiefrich.

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Views by Day of the Week

@mischiefrich's Spotlight performance broken down by day (UTC). Monday has the highest average, but one post with 22,615 views makes up most of that day's views, so we don't call it the best day.

Best days to post

Included in the full report on @mischiefrich.

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Posting Consistency & Streaks

How regularly @mischiefrich posts to Spotlight

Posting consistency and streaks

Included in the full report on @mischiefrich.

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Compare & Discover Similar Creators

Stack @mischiefrich against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @mischiefrich to another creator

Get a side-by-side stats breakdown.

@mischiefrich vs

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@mischiefrich Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

Ad Revenue Share (Est. Monthly)

Based on avg 1.6M views/post at about 25.6 posts a month (the posting rate below), Spotlight only; counts only the views on videos of 30 seconds or more (0% of its views), the only ones Snap pays on

$2 – $5

$0.10–$0.30 per 1K views (2026 creator reports via ShortSync; Snap publishes no rate) under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 33.7K subscribers (Micro)

$340 – $670

Our per-subscriber range for this size (methodology); real deals vary widely

Snapchat Monetization Program (2026 Requirements)

Snap's three audience thresholds, per Snap's help centre. Snap also requires creators to be 18 or older, live in an eligible country, post original content, be a Snap Star and accept its monetization terms; none of that is public. Entry is by Snap's invitation.

50,000+ followers 33,700 · Not yet
15,000+ hours of view time in the last 28 days Not public
3,000+ of those hours from Spotlight Not public

Since 7 May 2026, creators in the programme also need at least 100 hours of Spotlight view time in the last 28 days to qualify for maximum Creator Rewards.

Disclaimer: These are rough estimates. Snapchat explains its Monetization Program but publishes no per-view rate, so the range uses $0.10 to $0.30 per 1,000 qualifying views, the typical rate in ShortSync's 2026 creator reports (older reports, such as Syllaby's in 2025, were higher; see our methodology). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation.

Key Insights & Analysis

Strengths

  • + 33,700 subscribers (Micro-tier creator)

Opportunities

  • ~ The typical post gets 3.3K views, 0.6x the platform median of 5.4K; one post carries the average
  • ~ Below the 50K follower minimum required for Snapchat monetization
  • ~ Few breakout posts: 5.6% of posts passed twice the average views
  • ~ Engagement rate 1.00%, in the bottom quarter for Micro-tier creators we track

Frequently Asked Questions About @mischiefrich

How many subscribers does @mischiefrich have on Snapchat?

As of October 16, 2026, @mischiefrich (Richie Morgan) has 33,700 subscribers on Snapchat. This places them in the Micro tier, which includes creators with 10,000 to 100,000 subscribers.

How many Spotlight views does @mischiefrich get?

@mischiefrich averages 1,599,012 views per Spotlight post. Their total tracked views across 18 posts with a view count are 28,782,208. Snapchat showed no view count for 134 more, so they are left out of the averages. The average Spotlight post SnapDataHub tracks has 54,646 views, so @mischiefrich runs at 29.3x that average.

How much does @mischiefrich earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @mischiefrich's estimated Spotlight ad-revenue share is $2 to $5 per month (calculated at $0.10–$0.30 per 1,000 views, the 2026 creator-reported range; the program replaced Spotlight Rewards, which ended on January 31, 2025, and Snapchat publishes no per-view rate). Their estimated sponsorship value is $340 to $670 per sponsored post. The estimate covers Spotlight only: the program also pays an ad-revenue share on Stories, and brand deals are paid outside it; we have no figures for either.

Is @mischiefrich eligible for Snapchat Creator Rewards?

Not yet. @mischiefrich needs at least 50,000 followers to qualify (currently at 33,700). Snap also requires 15,000 hours of view time in the last 28 days, at least 3,000 of them from Spotlight.

What is @mischiefrich's most viewed Spotlight post?

@mischiefrich's top-performing Spotlight post has received 28,674,461 views. This is 17.9x their average per-post performance.

How often does @mischiefrich post on Snapchat?

@mischiefrich posts approximately 5.9 videos per week on Snapchat Spotlight, with an average gap of 28.3 hours between posts. Their most active posting days are Tuesday, Wednesday and Thursday. They post most often around 10:00, 8:00 and 18:00 UTC.

What type of content does @mischiefrich post?

@mischiefrich primarily posts video content with an average duration of 14.6 seconds. They primarily use "Original Sound - mischiefrich" as their audio track. Across all the Spotlight posts SnapDataHub tracks (every creator), videos 10 to 30 seconds average the most views (60,121).

How does @mischiefrich compare to other Snapchat creators?

With 33,700 subscribers, @mischiefrich is a Micro creator, about #14.4K of the 55.4K Micro creators SnapDataHub tracks (top 26% of that tier). Their average of 1,599,012 views per Spotlight post is 29.3x the platform average of 54.6K, but one post with 28.7M views lifts that average: the median post gets 3.3K views, 0.6x the platform median of 5.4K.

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This analysis is based on SnapDataHub's tracking of @mischiefrich's Snapchat profile and 152 of their Spotlight posts. Snapchat does not publish a creator's total number of Spotlight posts, so counts here are the posts we have analysed, not a total.

Data collected and analyzed by SnapDataHub (how we calculate these numbers) | Data as of Oct 16, 2026, page updated Oct 20, 2026

Cite this page

SnapDataHub (2026). @mischiefrich Snapchat stats and analytics, data as of 16 October 2026. https://snapdatahub.com/blog/mischiefrich-snapchat-profile-stats/

Method: how SnapDataHub calculates these numbers.