Am I Eligible for Snapchat Monetization?
Snapchat's unified Monetization Program (launched Feb 1, 2025) replaced the old Spotlight Fund. Enter your numbers below — we'll show exactly which thresholds you've cleared and which you still need.
Possibly eligible — fill in more fields to be sure
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Detailed breakdown
| Requirement | Threshold | You | Status |
|---|---|---|---|
| All of the following | |||
| Subscribers | 50,000 | 2,206,300 | ✓ |
| Posts per month | 25+ | — | ? |
| Posting days (28d) | 10+ of 28 | — | ? |
| Plus any one of the following (reach gate) | |||
| Story views (28d) | 10,000,000+ | — | ? |
| Spotlight views (28d) | 1,000,000+ | — | ? |
| View hours (28d) | 12.0K+ | — | ? |
2026 Snapchat Monetization Program Requirements
On Feb 1, 2025 Snapchat replaced the old Spotlight Fund with a unified Monetization Program that covers both Stories and Spotlight videos (≥1 minute) under a single ad-revenue-share model (see Snap Newsroom and TechCrunch). To be eligible you need all three of the following, plus at least one of the three reach qualifiers:
Required (all three)
- 50,000+ subscribers — the floor that gates monetization on Snapchat.
- 25+ posts per month — active publishing across Stories and Spotlight.
- 10+ posting days in a 28-day window — consistency check; you can't bulk-post in one day.
Reach gate (any one)
- 10,000,000+ Story views in the last 28 days
- 1,000,000+ Spotlight views in the last 28 days
- 12.0K+ view-hours total in the last 28 days
Meeting the four lets you apply. Snapchat reviews applications individually and can decline based on policy violations or content quality.
How much does it pay?
The unified program pays ad revenue share, not a fixed RPM. Snapchat's own creator documentation cites roughly $1 per 1,000 views as a directional benchmark, and third-party analyses put most creators in the $0.50–$1.50 / 1K views range. Try the earnings calculator to project monthly revenue.
FAQ
What happened to the Spotlight Fund?
Snapchat's original Spotlight Fund (launched 2020 with $1M/day, paid pay-per-view) was wound down over 2022–2024 and officially ended Jan 31, 2025 — Tubefilter and TechCrunch covered the Dec 2024 announcement. It was replaced by the current unified Monetization Program. If you see older blog posts citing $0.02–$0.04 per 1K views, those are referring to the dead program.
Where do I find these numbers in my Snapchat app?
All view + posting metrics are in your Snapchat Insights dashboard (you need a Creator or Public Profile account). Subscriber count is on your profile.
Do Stories count toward eligibility?
Yes. Since the Feb 2025 unification, Story views count toward both the posts/month requirement and the reach gate. Social Media Today details the change. Previously only Spotlight counted.
Can I lose eligibility once I'm in?
Yes. Snapchat checks the rolling 28-day metrics periodically. If your posting cadence or reach drops below threshold for sustained periods, payouts pause until you ramp back up.