@willjoeburns (TheBurnsTwins) Snapchat profile picture

TheBurnsTwins

@willjoeburns

Will & Joe Burns 🔥🇨🇦 Full videos on YouTube ☝️

https://hoo.be/theburnstwins Mid-Tier Creator

128.2K

Subscribers

22

Spotlight Posts

3.8M

Total Views

174.9K

Avg Views/Post

Rank ≈ #3.4K of 4.2K Mid-Tier creators (top 82%) Updated May 17, 2026

@willjoeburns Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for TheBurnsTwins

The Snapchat account @willjoeburns, known as TheBurnsTwins, has 128,200 subscribers and is categorized as a mid-tier account. According to the account bio, the creators are Will and Joe Burns from Canada, and they direct users to YouTube for full videos. The account has published 22 Spotlight posts, accumulating a total of 3,847,051 views. This results in an average of 174,866 views per post. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers 128,200
Monetization Eligible Yes
Views per Subscriber 1.4x

Spotlight Performance Summary

Total Spotlight Posts 22
Total Views 3,847,051
Average Views/Post 174,866
Viral Rate (2x avg) 13.6%
Viral Rate (5x avg) 9.1%
Best Post Views 1,429,393

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @willjoeburns averages 174,866 views per post, which is 2x the platform average. Among Mid-Tier creators, this places @willjoeburns in the above-average range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @willjoeburns's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @willjoeburns so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 128,200.

Spotlight Views & Performance Analysis

Detailed breakdown of @willjoeburns's 22 Spotlight posts

The Snapchat account @willjoeburns has 128,200 subscribers. An analysis of 22 Spotlight posts shows a total of 3,847,051 views, with an average of 174,866 views per post. The recorded metrics for likes, comments, and shares are 0. The average likes and average comments per post are also 0. The engagement rate for the analyzed posts is 0.0%.

174.9K

Avg Views/Post

3.8M

Total Views

13.6%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @willjoeburns's 174.9K avg is 2.2× the platform average — well above average. Each post reaches roughly 1 view for every 0.7 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers.

Content Duration & Strategy

Video length analysis and performance by duration

The Snapchat account @willjoeburns has published 22 total Spotlight posts. The average duration of these posts is 64.9 seconds. The content duration is distributed across three categories: 3 posts ranging from 10-30 seconds with an average of 340,931 views, 6 posts ranging from 30-60 seconds with an average of 424,062 views, and 13 posts exceeding 60 seconds with an average of 21,530 views. The account utilizes several recurring hashtags, with ##pranks appearing 22 times, ##confused appearing 14 times, ##twins appearing 12 times, ##dejavu appearing 10 times, ##identicaltwins appearing 7 times, ##glitchinthematrix appearing 4 times, ##rizz appearing 4 times, and ##pickuplines appearing 4 times. Regarding audio, the most used sound is Original Sound — willjoeburns, which appears in 19 posts, followed by Original Sound — Contains: Blade Runner 2049 - Synthwave Goose, which appears in 3 posts.

10-30s

3

posts

340.9K avg views

30-60s

6

posts

424.1K avg views

60s+

13

posts

21.5K avg views

Average video duration: 64.9s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @willjoeburns

Highest-viewed Spotlight content

# Post Views
1 @willjoeburns Spotlight post #1 thumbnail The 4th twin broke his mind 🤯💀 1.4M
2 @willjoeburns Spotlight post #2 thumbnail He was questioning reality 😳💀 882.0K
3 @willjoeburns Spotlight post #3 thumbnail Spotlight #3 818.7K
4 @willjoeburns Spotlight post #4 thumbnail Secured the ice cream date 😆🍦 214.5K
5 @willjoeburns Spotlight post #5 thumbnail The cops were so pissed off 😅💀 196.6K
6 @willjoeburns Spotlight post #6 thumbnail She was questioning reality 😅🤯 71.4K
7 @willjoeburns Spotlight post #7 thumbnail They were questioning reality 🤣🤯 54.1K
8 @willjoeburns Spotlight post #8 thumbnail The 4th twin broke his mind 🤣💀 37.7K
9 @willjoeburns Spotlight post #9 thumbnail Bro got the kiss 😅😘 29.9K

Posting Schedule & Frequency

When @willjoeburns posts on Snapchat Spotlight

The analyzed data for @willjoeburns includes 22 Spotlight posts. The account maintains a frequency of 0.2 videos per week, with an average gap of 903.2 hours between posts. Peak posting days for the account are Tuesday, Wednesday, and Thursday. The peak posting hours recorded in UTC are 2, 4, and 19.

0.2

Videos/Week

903.2h

Avg Gap Between Posts

Wednesday, Thursday, Tuesday

Peak Days

2:00, 19:00, 4:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @willjoeburns publishes at each hour of the day, across 22 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

4

2

2

3

2

4

2

5

1

6

7

8

9

10

11

12

13

14

15

1

16

1

17

1

18

2

19

1

20

2

21

1

22

2

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @willjoeburns publishes more often. Their busiest hours are 2:00, 19:00, 4:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @willjoeburns hasn't been active in our tracked sample.

Top Hashtags

Most-used hashtags across @willjoeburns's 22 Spotlight posts

#pranks (22) #confused (14) #twins (12) #dejavu (10) #identicaltwins (7) #glitchinthematrix (4) #rizz (4) #pickuplines (4) #londonontario (3) #funny (3) #college (2) #skateboarding (2) #jokes (2) #thematrix (2) #asu (2) #arizonastateuniversity (1) #canada (1) #kiss (1) #pov (1) #icecream (1)

See platform-wide trends on the Trending Snapchat Hashtags page.

Sound & Music Usage

Audio tracks used in @willjoeburns's Spotlight posts

  1. 1 Original Sound — willjoeburns
    19x
  2. 2 Original Sound — Contains: Blade Runner 2049 - Synthwave Goose
    3x

Compare & Discover Similar Creators

Stack @willjoeburns against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @willjoeburns to another creator

Get a side-by-side stats breakdown.

@willjoeburns vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@willjoeburns Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @willjoeburns has 128,200 subscribers and an average of 174,866 views per post. The account shows an engagement rate of 0.0%. The estimated Spotlight Fund range for this account is $76.94 - $153.88 per month. The estimated sponsorship value is $1,282.00 - $2,564.00 per post. These figures are rough industry-standard estimates based on the public subscriber count and average views provided. These numbers do not represent actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 174.9K views/post — Spotlight only

$160 – $481

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 128.2K subscribers (Mid-Tier)

$1,026 – $1,923

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 128,200 -- Eligible
25+ posts per month ~0.2 posts/week (1/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

📊 How much does @willjoeburns earn?

Full earnings breakdown page with methodology and caveats.

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Open the live calculator pre-filled with @willjoeburns's numbers. Adjust to your account.

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Key Insights & Analysis

Audience & Reach

The Snapchat account @willjoeburns (TheBurnsTwins) is a verified account with 128,200 subscribers. The account has accumulated a total of 3,847,051 views across 22 Spotlight posts, with an average of 174,866 views per post. The account's viral hit rate at 2x the average view count is 13.6%. The viral hit rate at 5x the average view count is 9.1%.

Key Takeaways

The @willjoeburns Snapchat account has 128,200 subscribers and is classified as a mid-tier account. The account bio states, "Will & Joe Burns 🔥🇨🇦 Full videos on YouTube ☝️". The account has published 22 Spotlight posts, resulting in a total of 3,847,051 views. The average number of views per post is 174,866. The recorded engagement rate for the account is 0.0%, and the total number of likes is 0. The posting cadence is 0.2 videos per week. The peak posting days for the account are Tuesday, Wednesday, and Thursday. The viral hit rate for the account is 13.6% at 2x the average and 9.1% at 5x the average.

Strengths

  • + Established subscriber base of 128,200
  • + Verified account with platform credibility
  • + Average views exceed Spotlight platform average (174.9K vs ~80K)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Posting cadence below Creator Rewards threshold (~0.2/week vs 6.25 needed)
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @willjoeburns

How many subscribers does @willjoeburns have on Snapchat?
As of our latest data, @willjoeburns (TheBurnsTwins) has 128,200 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @willjoeburns get?
@willjoeburns averages 174,866 views per Spotlight post. Their total tracked views across 22 posts are 3,847,051. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @willjoeburns's performance significantly above the average.

How much does @willjoeburns earn on Snapchat?
Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @willjoeburns's estimated Spotlight ad-revenue share is $160 to $481 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $1,026 to $1,923 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @willjoeburns eligible for Snapchat Creator Rewards?
Yes, @willjoeburns exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @willjoeburns's most viewed Spotlight post?
@willjoeburns's top-performing Spotlight post has received 1,429,393 views, with the caption "The 4th twin broke his mind 🤯💀". This is 8.2x their average per-post performance.

How often does @willjoeburns post on Snapchat?
@willjoeburns posts approximately 0.2 videos per week on Snapchat Spotlight, with an average gap of 903.2 hours between posts. Their most active posting days are Wednesday, Thursday, Tuesday, typically around 2:00 and 19:00 UTC.

What type of content does @willjoeburns post?
@willjoeburns primarily posts video content with an average duration of 64.9 seconds. They primarily use "Original Sound — willjoeburns" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @willjoeburns compare to other Snapchat creators?
With 128,200 subscribers, @willjoeburns is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 174,866 views per Spotlight post is above the platform average on the platform.

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This analysis is based on SnapDataHub's tracking of @willjoeburns's Snapchat profile and 22 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026