@westbrouck (Mattie Westbrouck) Snapchat profile picture

Mattie Westbrouck

@westbrouck

Do I smell fruity too?

Macro Creator

1.4M

Subscribers

27

Spotlight Posts

535.4K

Total Views

19.8K

Avg Views/Post

Rank ≈ #391 of 663 Macro creators (top 59%) Updated May 17, 2026

@westbrouck Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Mattie Westbrouck

The Snapchat account @westbrouck, belonging to Mattie Westbrouck, is categorized as a macro account with 1,410,200 subscribers. The account bio contains the text, "Do I smell fruity too?" The account has published 27 Spotlight posts, which have accumulated a total of 535,444 views. The average number of views per post is 19,831. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size Macro
Verification Verified
Subscribers 1,410,200
Monetization Eligible Yes
Views per Subscriber 0.0x

Spotlight Performance Summary

Total Spotlight Posts 27
Total Views 535,444
Average Views/Post 19,831
Viral Rate (2x avg) 11.1%
Viral Rate (5x avg) 0.0%
Best Post Views 74,063

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @westbrouck averages 19,831 views per post, which is 0x the platform average. Among Macro creators, this places @westbrouck in the standard range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @westbrouck's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @westbrouck so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 1,410,200.

Spotlight Views & Performance Analysis

Detailed breakdown of @westbrouck's 27 Spotlight posts

The Snapchat account @westbrouck has 1,410,200 subscribers. An analysis of 27 Spotlight posts shows a total of 535,444 views, with an average of 19,831 views per post. The recorded metrics for likes, comments, and shares across the analyzed posts are all 0. The engagement rate for the analyzed content is 0.0%.

19.8K

Avg Views/Post

535.4K

Total Views

11.1%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @westbrouck's 19.8K avg is 0.2× the platform average — below platform median, which is common for newer or niche Macro accounts. Each post reaches roughly 1 view for every 71.1 subscribers.

Content Duration & Strategy

Video length analysis and performance by duration

The Snapchat account @westbrouck has a total of 27 Spotlight posts. The average duration of these posts is 23.2 seconds. The content duration is distributed across four categories: 8 posts are under 10 seconds, 13 posts are between 10 and 30 seconds, 3 posts are between 30 and 60 seconds, and 3 posts are 60 seconds or longer. The average view counts vary by duration. Posts under 10 seconds have an average of 31,866 views, posts between 10 and 30 seconds have an average of 11,290 views, posts between 30 and 60 seconds have an average of 19,548 views, and posts 60 seconds or longer have an average of 25,034 views. Regarding audio, the account uses "Original Sound — westbrouck" in 19 posts. Other sounds used include "Original Sound — Contains: Be By You - Luke Combs" in 2 posts, "Original Sound — Contains: Tonight Tonight - Hot Chelle Rae" in 1 post, "Original Sound — Contains: Magic Johnson - ian" in 1 post, and "Original Sound — Contains: E85 - Don Toliver" in 1 post.

<10s

8

posts

31.9K avg views

10-30s

13

posts

11.3K avg views

30-60s

3

posts

19.5K avg views

60s+

3

posts

25.0K avg views

Average video duration: 23.2s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @westbrouck

Highest-viewed Spotlight content

# Post Views
1 @westbrouck Spotlight post #1 thumbnail Spotlight #1 74.1K
2 @westbrouck Spotlight post #2 thumbnail Spotlight #2 64.1K
3 @westbrouck Spotlight post #3 thumbnail trying to fix my broken ceiling before my roommate gets home 😳 44.6K
4 @westbrouck Spotlight post #4 thumbnail Spotlight #4 29.3K
5 @westbrouck Spotlight post #5 thumbnail iykyk 28.6K
6 @westbrouck Spotlight post #6 thumbnail how long do you think until he moves out? 27.0K
7 @westbrouck Spotlight post #7 thumbnail im sorry i just dont understand. 25.5K
8 @westbrouck Spotlight post #8 thumbnail Spotlight #8 25.1K
9 @westbrouck Spotlight post #9 thumbnail Spotlight #9 21.2K

Posting Schedule & Frequency

When @westbrouck posts on Snapchat Spotlight

The @westbrouck account analyzed 27 Spotlight posts. The data shows an average of 11.3 videos per week with an average gap of 15.4 hours between posts. Peak posting days for the account are Sunday, Wednesday, and Monday. Peak posting hours recorded in UTC are 5, 21, and 8.

11.3

Videos/Week

15.4h

Avg Gap Between Posts

Sunday, Wednesday, Monday

Peak Days

5:00, 21:00, 8:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @westbrouck publishes at each hour of the day, across 27 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

0

2

1

2

3

1

4

13

5

6

7

5

8

9

10

11

12

13

14

15

16

17

18

19

20

6

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @westbrouck publishes more often. Their busiest hours are 5:00, 21:00, 8:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @westbrouck hasn't been active in our tracked sample.

Sound & Music Usage

Audio tracks used in @westbrouck's Spotlight posts

  1. 1 Original Sound — westbrouck
    19x
  2. 2 Original Sound — Contains: Be By You - Luke Combs
    2x
  3. 3 Original Sound — Contains: Tonight Tonight - Hot Chelle Rae
    1x
  4. 4 Original Sound — Contains: Magic Johnson - ian
    1x
  5. 5 Original Sound — Contains: E85 - Don Toliver
    1x
  6. 6 Original Sound — Contains: Die Young - Ke$ha
    1x
  7. 7 Original Sound — Contains: Haircut - Noah Kahan
    1x

Compare & Discover Similar Creators

Stack @westbrouck against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @westbrouck to another creator

Get a side-by-side stats breakdown.

@westbrouck vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@westbrouck Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @westbrouck has 1,410,200 subscribers and an average of 19,831 views per post. The account shows an engagement rate of 0.0%. The estimated Spotlight Fund range for this account is $10.71 - $21.42 per month. The estimated sponsorship value is $14,102.00 - $28,204.00 per post. These figures are rough industry-standard estimates based on the public subscriber count and average views provided. These numbers do not represent actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 19.8K views/post — Spotlight only

$22 – $67

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 1.4M subscribers (Macro)

$7,051 – $16,922

Industry rate for macro creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 1,410,200 -- Eligible
25+ posts per month ~11.3 posts/week (45/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

📊 How much does @westbrouck earn?

Full earnings breakdown page with methodology and caveats.

🧮 Calculate your own earnings

Open the live calculator pre-filled with @westbrouck's numbers. Adjust to your account.

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Key Insights & Analysis

Audience & Reach

The Snapchat account @westbrouck (Mattie Westbrouck) is a verified account with 1,410,200 subscribers. The account has a total of 535,444 views across 27 spotlights, with an average of 19,831 views per post. The account's viral hit rate at 2x the average view count is 11.1%. The viral hit rate at 5x the average view count is 0.0%.

Key Takeaways

The @westbrouck Snapchat account has 1,410,200 subscribers and is classified as a macro account. The account bio contains the text, "Do I smell fruity too?" The account has a total of 535,444 views and 27 Spotlight posts. The average number of views per post is 19,831. The recorded engagement rate for the account is 0.0%, and the total number of likes is 0. The viral hit rate at 2x the average is 11.1%, while the viral hit rate at 5x the average is 0.0%. The posting cadence for the account is 11.3 videos per week. The peak posting days are Sunday, Wednesday, and Monday.

Strengths

  • + Established subscriber base of 1,410,200
  • + Verified account with platform credibility
  • + Posting cadence meets Creator Rewards threshold (11.3 posts/week)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Average views below Spotlight platform average (19.8K vs ~80K) — room to grow reach
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Macro tier

Frequently Asked Questions About @westbrouck

How many subscribers does @westbrouck have on Snapchat?
As of our latest data, @westbrouck (Mattie Westbrouck) has 1,410,200 subscribers on Snapchat. This places them in the Macro creator tier, which includes creators with 1 million to 10 million subscribers.

How many Spotlight views does @westbrouck get?
@westbrouck averages 19,831 views per Spotlight post. Their total tracked views across 27 posts are 535,444. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @westbrouck's performance significantly around the average.

How much does @westbrouck earn on Snapchat?
Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @westbrouck's estimated Spotlight ad-revenue share is $22 to $67 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $7,051 to $16,922 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @westbrouck eligible for Snapchat Creator Rewards?
Yes, @westbrouck exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @westbrouck's most viewed Spotlight post?
@westbrouck's top-performing Spotlight post has received 74,063 views. This is 3.7x their average per-post performance.

How often does @westbrouck post on Snapchat?
@westbrouck posts approximately 11.3 videos per week on Snapchat Spotlight, with an average gap of 15.4 hours between posts. Their most active posting days are Sunday, Wednesday, Monday, typically around 5:00 and 21:00 UTC.

What type of content does @westbrouck post?
@westbrouck primarily posts video content with an average duration of 23.2 seconds. They primarily use "Original Sound — westbrouck" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @westbrouck compare to other Snapchat creators?
With 1,410,200 subscribers, @westbrouck is in the top 2% of Snapchat creators tracked by SnapDataHub. Their average of 19,831 views per Spotlight post is within the standard range on the platform.

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This analysis is based on SnapDataHub's tracking of @westbrouck's Snapchat profile and 27 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026