@tyla_official (Tyla) Snapchat profile picture

Tyla

@tyla_official

🐅 4 eva

Mid-Tier Creator

286.1K

Subscribers

9

Spotlight Posts

822.3K

Total Views

91.4K

Avg Views/Post

Rank ≈ #1.5K of 4.2K Mid-Tier creators (top 36%) Updated May 17, 2026

@tyla_official Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Tyla

The Snapchat account @tyla_official, identified by the bio "🐅 4 eva", has 286,100 subscribers. The account is classified as a mid-tier account. The account has published 9 Spotlight posts, which have accumulated a total of 822,307 views. This results in an average of 91,367 views per post. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers 286,100
Monetization Eligible Yes
Views per Subscriber 0.3x

Spotlight Performance Summary

Total Spotlight Posts 9
Total Views 822,307
Average Views/Post 91,367
Viral Rate (2x avg) 0.0%
Viral Rate (5x avg) 0.0%
Best Post Views 154,000

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @tyla_official averages 91,367 views per post, which is 1x the platform average. Among Mid-Tier creators, this places @tyla_official in the above-average range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @tyla_official's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @tyla_official so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 286,100.

Spotlight Views & Performance Analysis

Detailed breakdown of @tyla_official's 9 Spotlight posts

The Snapchat account @tyla_official has 286,100 subscribers. An analysis of 9 Spotlight posts shows a total of 822,307 views, with an average of 91,367 views per post. The recorded metrics for likes, comments, and shares across these posts are 0. The average likes, average comments, and engagement rate are also 0.0%.

91.4K

Avg Views/Post

822.3K

Total Views

0.0%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @tyla_official's 91.4K avg is 1.1× the platform average — in line with platform norms. Each post reaches roughly 1 view for every 3.1 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers.

Content Duration & Strategy

Video length analysis and performance by duration

The @tyla_official Snapchat account contains 9 total Spotlight posts. The average duration of these posts is 36.8 seconds. The duration mix consists of 4 posts between 10-30 seconds with an average of 94,572 views, 4 posts between 30-60 seconds with an average of 86,433 views, and 1 post exceeding 60 seconds with an average of 98,287 views. The account utilizes several different sounds across its posts. The sound "Water (Remix) — Tyla x Travis Scott" is used 3 times, while "Original Sound — tyla_official" is used 2 times. Additionally, the sounds "On and On — Tyla," "Water — Tyla x Marshmello," and "Butterflies — Tyla" are each used 1 time.

10-30s

4

posts

94.6K avg views

30-60s

4

posts

86.4K avg views

60s+

1

posts

98.3K avg views

Average video duration: 36.8s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @tyla_official

Highest-viewed Spotlight content

# Post Views
1 @tyla_official Spotlight post #1 thumbnail Spotlight #1 154.0K
2 @tyla_official Spotlight post #2 thumbnail Spotlight #2 111.4K
3 @tyla_official Spotlight post #3 thumbnail Spotlight #3 103.8K
4 @tyla_official Spotlight post #4 thumbnail Spotlight #4 98.6K
5 @tyla_official Spotlight post #5 thumbnail Spotlight #5 98.3K
6 @tyla_official Spotlight post #6 thumbnail Spotlight #6 89.2K
7 @tyla_official Spotlight post #7 thumbnail Spotlight #7 86.6K
8 @tyla_official Spotlight post #8 thumbnail Spotlight #8 74.2K
9 @tyla_official Spotlight post #9 thumbnail Spotlight #9 6.1K

Posting Schedule & Frequency

When @tyla_official posts on Snapchat Spotlight

The analyzed data for @tyla_official includes 9 Spotlight posts. The account has a recorded frequency of 0.1 videos per week, with an average gap of 2612.3 hours between posts. Peak posting days for the account are Tuesday, Thursday, and Saturday. The peak posting hours in UTC are 19, 22, and 23.

0.1

Videos/Week

2612.3h

Avg Gap Between Posts

Tuesday, Thursday, Saturday

Peak Days

19:00, 22:00, 23:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @tyla_official publishes at each hour of the day, across 9 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

1

18

3

19

20

21

2

22

2

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @tyla_official publishes more often. Their busiest hours are 19:00, 22:00, 23:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @tyla_official hasn't been active in our tracked sample.

Sound & Music Usage

Audio tracks used in @tyla_official's Spotlight posts

  1. 1 Water (Remix) — Tyla x Travis Scott
    3x
  2. 2 Original Sound — tyla_official
    2x
  3. 3 On and On — Tyla
    1x
  4. 4 Water — Tyla x Marshmello
    1x
  5. 5 Butterflies — Tyla
    1x
  6. 6 Original Sound — Contains: Water - Tyla
    1x

Compare & Discover Similar Creators

Stack @tyla_official against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @tyla_official to another creator

Get a side-by-side stats breakdown.

@tyla_official vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@tyla_official Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @tyla_official has 286,100 subscribers and an average of 91,367 views per post. The recorded engagement rate for the account is 0.0%. The estimated Spotlight Fund range for this account is $16.45 - $32.89 per month. The estimated sponsorship value is $2,861.00 - $5,722.00 per post. These figures are rough industry-standard estimates based on the public subscriber count and average views provided. These figures do not represent actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 91.4K views/post — Spotlight only

$46 – $137

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 286.1K subscribers (Mid-Tier)

$2,289 – $4,292

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 286,100 -- Eligible
25+ posts per month ~0.1 posts/week (0/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

📊 How much does @tyla_official earn?

Full earnings breakdown page with methodology and caveats.

🧮 Calculate your own earnings

Open the live calculator pre-filled with @tyla_official's numbers. Adjust to your account.

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Key Insights & Analysis

Audience & Reach

The Snapchat account @tyla_official is a verified profile with 286,100 subscribers. The account has no website listed in the bio and the category is not specified. The account records an average of 91,367 views per post. Across 9 spotlights, the total view count is 822,307. The viral hit rate for both 2x average and 5x average metrics is 0.0%.

Key Takeaways

The @tyla_official Snapchat account has 286,100 subscribers and is classified as a Mid-Tier account. The account bio contains the text "🐅 4 eva". The account has published 9 Spotlight posts, resulting in a total of 822,307 views. The average number of views per post is 91,367. The account's engagement rate is 0.0%, and the total number of likes recorded is 0. The viral hit rate for both 2x average and 5x average metrics is 0.0%. The posting cadence for the account is 0.1 videos per week. The peak days for posting are Tuesday, Thursday, and Saturday.

Strengths

  • + Established subscriber base of 286,100
  • + Verified account with platform credibility
  • + Average views exceed Spotlight platform average (91.4K vs ~80K)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Posting cadence below Creator Rewards threshold (~0.1/week vs 6.25 needed)
  • ~ Low viral hit rate (0.0%) — analyze top posts for replicable patterns
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @tyla_official

How many subscribers does @tyla_official have on Snapchat?
As of our latest data, @tyla_official (Tyla) has 286,100 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @tyla_official get?
@tyla_official averages 91,367 views per Spotlight post. Their total tracked views across 9 posts are 822,307. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @tyla_official's performance significantly above the average.

How much does @tyla_official earn on Snapchat?
Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @tyla_official's estimated Spotlight ad-revenue share is $46 to $137 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $2,289 to $4,292 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @tyla_official eligible for Snapchat Creator Rewards?
Yes, @tyla_official exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @tyla_official's most viewed Spotlight post?
@tyla_official's top-performing Spotlight post has received 154,000 views. This is 1.7x their average per-post performance.

How often does @tyla_official post on Snapchat?
@tyla_official posts approximately 0.1 videos per week on Snapchat Spotlight, with an average gap of 2612.3 hours between posts. Their most active posting days are Tuesday, Thursday, Saturday, typically around 19:00 and 22:00 UTC.

What type of content does @tyla_official post?
@tyla_official primarily posts video content with an average duration of 36.8 seconds. They primarily use "Water (Remix) — Tyla x Travis Scott" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @tyla_official compare to other Snapchat creators?
With 286,100 subscribers, @tyla_official is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 91,367 views per Spotlight post is above the platform average on the platform.

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This analysis is based on SnapDataHub's tracking of @tyla_official's Snapchat profile and 9 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026