@torylanez (Tory Lanez) Snapchat profile picture

Tory Lanez

@torylanez

Mid-Tier Creator

590.9K

Subscribers

16

Spotlight Posts

4.1K

Total Views

259

Avg Views/Post

Rank ≈ #459 of 4.2K Mid-Tier creators (top 11%) 2.7× the Mid-Tier median (217.6K subs) Updated May 17, 2026

@torylanez Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Tory Lanez

The Snapchat account @torylanez, belonging to Tory Lanez, has 590,900 subscribers and is classified as a mid-tier account. The account bio contains no text. The account has published 16 Spotlight posts. These posts have accumulated a total of 4,149 views, resulting in an average of 259 views per post. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers 590,900
Monetization Eligible Yes
Views per Subscriber 0.0x

Spotlight Performance Summary

Total Spotlight Posts 16
Total Views 4,149
Average Views/Post 259
Viral Rate (2x avg) 18.8%
Viral Rate (5x avg) 6.2%
Best Post Views 1,946

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @torylanez averages 259 views per post, which is 0x the platform average. Among Mid-Tier creators, this places @torylanez in the standard range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @torylanez's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @torylanez so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 590,900.

Spotlight Views & Performance Analysis

Detailed breakdown of @torylanez's 16 Spotlight posts

The Snapchat account @torylanez has 590,900 subscribers. An analysis of 16 Spotlight posts shows a total of 4,149 views, with an average of 259 views per post. The data for the 16 analyzed posts shows 0 total likes, 0 total comments, and 0 total shares. The average likes, average comments, and engagement rate are all 0.0%.

259

Avg Views/Post

4.1K

Total Views

18.8%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @torylanez's 259 avg is 0.0× the platform average — below platform median, which is common for newer or niche Mid-Tier accounts. Each post reaches roughly 1 view for every 2281.5 subscribers — a wide spread between subscriber count and per-post reach.

Content Duration & Strategy

Video length analysis and performance by duration

The @torylanez Snapchat account contains 16 total Spotlight posts with an average duration of 37.8 seconds. The duration mix consists of one post under 10 seconds, which has an average of 0 views; seven posts between 10 and 30 seconds, which have an average of 278 views; five posts between 30 and 60 seconds, which have an average of 217 views; and three posts exceeding 60 seconds, which have an average of 373 views. The account utilizes several different sounds across its posts. The most frequently used sound is Original Sound — torylanez, appearing 12 times. Other sounds used include Original Sound — Contains: On the Set - YG, which appears 3 times, and Original Sound — Contains: Turn Back Time (Twitch Tapes) (Twitch Tapes [Explicit]) - Tory Lanez, which appears 1 time. No hashtags are recorded for this account.

<10s

1

posts

0 avg views

10-30s

7

posts

278 avg views

30-60s

5

posts

217 avg views

60s+

3

posts

373 avg views

Average video duration: 37.8s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @torylanez

Highest-viewed Spotlight content

# Post Views
1 @torylanez Spotlight post #1 thumbnail Spotlight #1 1.9K
2 @torylanez Spotlight post #2 thumbnail Spotlight #2 1.1K
3 @torylanez Spotlight post #3 thumbnail Spotlight #3 1.1K
4 @torylanez Spotlight post #4 thumbnail Spotlight #4 0
5 @torylanez Spotlight post #5 thumbnail Spotlight #5 0
6 @torylanez Spotlight post #6 thumbnail Spotlight #6 0
7 @torylanez Spotlight post #7 thumbnail Spotlight #7 0
8 @torylanez Spotlight post #8 thumbnail Spotlight #8 0
9 @torylanez Spotlight post #9 thumbnail Spotlight #9 0

Posting Schedule & Frequency

When @torylanez posts on Snapchat Spotlight

The analyzed data for @torylanez includes 16 Spotlight posts. The account maintains an average of 58.4 videos per week, with an average gap of 3.1 hours between posts. Peak posting days for the account are Wednesday, Thursday, and Tuesday. The peak posting hours in UTC are 19, 21, and 23.

58.4

Videos/Week

3.1h

Avg Gap Between Posts

Wednesday, Thursday, Tuesday

Peak Days

19:00, 21:00, 23:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @torylanez publishes at each hour of the day, across 16 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

0

2

1

2

2

3

4

5

6

7

8

9

10

11

12

2

13

14

2

15

16

2

17

18

2

19

20

2

21

22

2

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @torylanez publishes more often. Their busiest hours are 19:00, 21:00, 23:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @torylanez hasn't been active in our tracked sample.

Sound & Music Usage

Audio tracks used in @torylanez's Spotlight posts

  1. 1 Original Sound — torylanez
    12x
  2. 2 Original Sound — Contains: On the Set - YG
    3x
  3. 3 Original Sound — Contains: Turn Back Time (Twitch Tapes) (Twitch Tapes [Explicit]) - Tory Lanez
    1x

Compare & Discover Similar Creators

Stack @torylanez against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @torylanez to another creator

Get a side-by-side stats breakdown.

@torylanez vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@torylanez Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @torylanez has 590,900 subscribers and an average of 259 views per post, with a recorded engagement rate of 0.0%. Based on these public subscriber and average view figures, the estimated monthly Spotlight Fund range is $0.08 - $0.17. The estimated sponsorship value per post is $5,909.00 - $11,818.00. These figures represent rough industry-standard estimates derived from the provided public metrics. These values are not actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 259 views/post — Spotlight only

$0 – $1

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 590.9K subscribers (Mid-Tier)

$4,727 – $8,864

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 590,900 -- Eligible
25+ posts per month ~58.4 posts/week (234/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

📊 How much does @torylanez earn?

Full earnings breakdown page with methodology and caveats.

🧮 Calculate your own earnings

Open the live calculator pre-filled with @torylanez's numbers. Adjust to your account.

✓ Am I eligible for Snapchat Creator Rewards?

Check your numbers against the 2026 requirements — instant ✓/✗ with the gaps spelled out.

Key Insights & Analysis

Audience & Reach

The Snapchat account @torylanez is a verified profile with 590,900 subscribers. The account features no website in the bio and the category is not specified. The account has a total of 4,149 views across 16 spotlights, with an average of 259 views per post. The viral hit rate at 2x the average is 18.8%, and the viral hit rate at 5x the average is 6.2%.

Key Takeaways

The @torylanez Snapchat account has 590,900 subscribers and is classified as a mid-tier account. The account has a total of 4,149 views and 0 total likes. The account has published 16 Spotlight posts with an average of 259 views per post. The recorded engagement rate for these posts is 0.0%. The account's viral hit rate is 18.8% for posts reaching 2x the average views and 6.2% for posts reaching 5x the average views. The posting cadence for the account is 58.4 videos per week. The peak posting days are Tuesday, Wednesday, and Thursday.

Strengths

  • + Established subscriber base of 590,900
  • + Verified account with platform credibility
  • + Posting cadence meets Creator Rewards threshold (58.4 posts/week)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Average views below Spotlight platform average (259 vs ~80K) — room to grow reach
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @torylanez

How many subscribers does @torylanez have on Snapchat?
As of our latest data, @torylanez (Tory Lanez) has 590,900 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @torylanez get?
@torylanez averages 259 views per Spotlight post. Their total tracked views across 16 posts are 4,149. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @torylanez's performance significantly around the average.

How much does @torylanez earn on Snapchat?
Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @torylanez's estimated Spotlight ad-revenue share is $0 to $1 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $4,727 to $8,864 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @torylanez eligible for Snapchat Creator Rewards?
Yes, @torylanez exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @torylanez's most viewed Spotlight post?
@torylanez's top-performing Spotlight post has received 1,946 views. This is 7.5x their average per-post performance.

How often does @torylanez post on Snapchat?
@torylanez posts approximately 58.4 videos per week on Snapchat Spotlight, with an average gap of 3.1 hours between posts. Their most active posting days are Wednesday, Thursday, Tuesday, typically around 19:00 and 21:00 UTC.

What type of content does @torylanez post?
@torylanez primarily posts video content with an average duration of 37.8 seconds. They primarily use "Original Sound — torylanez" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @torylanez compare to other Snapchat creators?
With 590,900 subscribers, @torylanez is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 259 views per Spotlight post is within the standard range on the platform.

Want Snapchat Data for Your Research?

Search profiles, view Spotlight stats, and analyze Snapchat creators.

Start Searching

This analysis is based on SnapDataHub's tracking of @torylanez's Snapchat profile and 16 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026