@tomwellywells (Tom Wells) Snapchat profile picture

Tom Wells

@tomwellywells

Mid-Tier Creator

160.9K

Subscribers

27

Spotlight Posts

136.1K

Total Views

5.0K

Avg Views/Post

Rank ≈ #2.8K of 4.2K Mid-Tier creators (top 67%) Updated May 17, 2026

@tomwellywells Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Tom Wells

The Snapchat account @tomwellywells, belonging to Tom Wells, has 160,900 subscribers. The account is categorized as mid-tier. There is no information provided in the account bio. The account has 27 Spotlight posts with a total of 136,076 views. The average number of views per post is 5,040. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size Mid-Tier
Verification Not Verified
Subscribers 160,900
Monetization Eligible Yes
Views per Subscriber 0.0x

Spotlight Performance Summary

Total Spotlight Posts 27
Total Views 136,076
Average Views/Post 5,040
Viral Rate (2x avg) 7.4%
Viral Rate (5x avg) 0.0%
Best Post Views 11,793

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @tomwellywells averages 5,040 views per post, which is 0x the platform average. Among Mid-Tier creators, this places @tomwellywells in the standard range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @tomwellywells's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @tomwellywells so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 160,900.

Spotlight Views & Performance Analysis

Detailed breakdown of @tomwellywells's 27 Spotlight posts

The Snapchat account @tomwellywells has 160,900 subscribers. An analysis of 27 Spotlight posts shows a total of 136,076 views, with an average of 5,040 views per post. The data for the analyzed posts shows 0 total likes, 0 total comments, and 0 total shares. The average likes and average comments per post are both 0. The engagement rate for the analyzed posts is 0.0%.

5.0K

Avg Views/Post

136.1K

Total Views

7.4%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @tomwellywells's 5.0K avg is 0.1× the platform average — below platform median, which is common for newer or niche Mid-Tier accounts. Each post reaches roughly 1 view for every 31.9 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers.

Content Duration & Strategy

Video length analysis and performance by duration

The Snapchat account @tomwellywells has published a total of 27 Spotlight posts. The average duration of these posts is 86.1 seconds. The distribution of post lengths includes 1 post between 10 and 30 seconds, 6 posts between 30 and 60 seconds, and 20 posts with a duration of 60 seconds or longer. The average view counts for these duration categories are 1,754 views for the 10-30s category, 5,945 views for the 30-60s category, and 4,933 views for the 60s+ category. Regarding audio, the account uses "Original Sound — tomwellywells" in 26 posts. No hashtag usage data was provided.

10-30s

1

posts

1.8K avg views

30-60s

6

posts

5.9K avg views

60s+

20

posts

4.9K avg views

Average video duration: 86.1s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @tomwellywells

Highest-viewed Spotlight content

# Post Views
1 @tomwellywells Spotlight post #1 thumbnail Spotlight #1 11.8K
2 @tomwellywells Spotlight post #2 thumbnail Spotlight #2 11.0K
3 @tomwellywells Spotlight post #3 thumbnail Spotlight #3 7.9K
4 @tomwellywells Spotlight post #4 thumbnail Spotlight #4 7.7K
5 @tomwellywells Spotlight post #5 thumbnail Spotlight #5 7.2K
6 @tomwellywells Spotlight post #6 thumbnail Spotlight #6 7.2K
7 @tomwellywells Spotlight post #7 thumbnail Spotlight #7 7.0K
8 @tomwellywells Spotlight post #8 thumbnail Spotlight #8 6.3K
9 @tomwellywells Spotlight post #9 thumbnail Spotlight #9 5.5K

Posting Schedule & Frequency

When @tomwellywells posts on Snapchat Spotlight

The account @tomwellywells has 27 analyzed Spotlight posts. The data shows an average of 13.3 videos per week with an average gap of 13.1 hours between posts. The peak posting days for the account are Saturday, Sunday, and Monday. The peak posting hours in UTC are 1, 0, and 3.

13.3

Videos/Week

13.1h

Avg Gap Between Posts

Saturday, Sunday, Monday

Peak Days

1:00, 0:00, 3:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @tomwellywells publishes at each hour of the day, across 27 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

5

0

9

1

2

2

4

3

4

1

5

2

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

2

22

2

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @tomwellywells publishes more often. Their busiest hours are 1:00, 0:00, 3:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @tomwellywells hasn't been active in our tracked sample.

Sound & Music Usage

Audio tracks used in @tomwellywells's Spotlight posts

  1. 1 Original Sound — tomwellywells
    26x

Compare & Discover Similar Creators

Stack @tomwellywells against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @tomwellywells to another creator

Get a side-by-side stats breakdown.

@tomwellywells vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@tomwellywells Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @tomwellywells has 160,900 subscribers and an average of 5,040 views per post. The recorded engagement rate for the account is 0.0%. The estimated Spotlight Fund range for this account is $2.72 - $5.44 per month. The estimated sponsorship value is $1,609.00 - $3,218.00 per post. These figures are rough industry-standard estimates based on the public subscriber count and average views. These numbers do not represent actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 5.0K views/post — Spotlight only

$6 – $17

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 160.9K subscribers (Mid-Tier)

$1,287 – $2,414

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 160,900 -- Eligible
25+ posts per month ~13.3 posts/week (53/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

📊 How much does @tomwellywells earn?

Full earnings breakdown page with methodology and caveats.

🧮 Calculate your own earnings

Open the live calculator pre-filled with @tomwellywells's numbers. Adjust to your account.

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Key Insights & Analysis

Audience & Reach

The Snapchat account @tomwellywells, belonging to Tom Wells, has 160,900 subscribers and is not verified. The account features no website in the bio and has no specified category. The account has a total of 136,076 views across 27 spotlights, with an average of 5,040 views per post. The viral hit rate at 2x the average view count is 7.4%, while the viral hit rate at 5x the average view count is 0.0%.

Key Takeaways

The @tomwellywells Snapchat account has 160,900 subscribers and is classified as a mid-tier account. The account has a total of 136,076 views and 27 Spotlight posts. The account has an engagement rate of 0.0% and a total of 0 likes. The average number of views per post is 5,040. The viral hit rate for the account is 7.4% at 2x the average view count, while the viral hit rate at 5x the average view count is 0.0%. The posting cadence for the account is 13.3 videos per week. The peak posting days are Saturday, Sunday, and Monday.

Strengths

  • + Established subscriber base of 160,900
  • + Posting cadence meets Creator Rewards threshold (13.3 posts/week)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Average views below Spotlight platform average (5.0K vs ~80K) — room to grow reach
  • ~ Unverified account — verification can improve credibility
  • ~ Low viral hit rate (7.4%) — analyze top posts for replicable patterns
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @tomwellywells

How many subscribers does @tomwellywells have on Snapchat?
As of our latest data, @tomwellywells (Tom Wells) has 160,900 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @tomwellywells get?
@tomwellywells averages 5,040 views per Spotlight post. Their total tracked views across 27 posts are 136,076. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @tomwellywells's performance significantly around the average.

How much does @tomwellywells earn on Snapchat?
Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @tomwellywells's estimated Spotlight ad-revenue share is $6 to $17 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $1,287 to $2,414 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @tomwellywells eligible for Snapchat Creator Rewards?
Yes, @tomwellywells exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @tomwellywells's most viewed Spotlight post?
@tomwellywells's top-performing Spotlight post has received 11,793 views. This is 2.3x their average per-post performance.

How often does @tomwellywells post on Snapchat?
@tomwellywells posts approximately 13.3 videos per week on Snapchat Spotlight, with an average gap of 13.1 hours between posts. Their most active posting days are Saturday, Sunday, Monday, typically around 1:00 and 0:00 UTC.

What type of content does @tomwellywells post?
@tomwellywells primarily posts video content with an average duration of 86.1 seconds. They primarily use "Original Sound — tomwellywells" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @tomwellywells compare to other Snapchat creators?
With 160,900 subscribers, @tomwellywells is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 5,040 views per Spotlight post is within the standard range on the platform.

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This analysis is based on SnapDataHub's tracking of @tomwellywells's Snapchat profile and 27 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026