@thomas_malacky (Thomas Malacky) Snapchat profile picture

Thomas Malacky

@thomas_malacky

Remember to smile, it’s important❤️

https://hoo.be/thomas_malacky?fbclid=PAAaZ16-QuQKUsXj-8rpeF3F3Ei5Uv4tOVewu2EeMNv0QmwCrucBJWy2uKcZs_aem_th_AYrA7zKNYOpCSiP_NhZF5e_oARgrAoli60GcvuuDkDZTFbWPw6X2p4_OLmnfsV7pkW0 Mid-Tier Creator

266.8K

Subscribers

16

Spotlight Posts

194.9K

Total Views

12.2K

Avg Views/Post

Rank ≈ #1.7K of 4.2K Mid-Tier creators (top 40%) Updated May 17, 2026

@thomas_malacky Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Thomas Malacky

The Snapchat account @thomas_malacky, belonging to Thomas Malacky, has 266,800 subscribers and is categorized as a mid-tier account. The account bio contains the text, "Remember to smile, it’s important❤️". The account has published 16 Spotlight posts, which have accumulated a total of 194,942 views. This results in an average of 12,184 views per post. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers 266,800
Monetization Eligible Yes
Views per Subscriber 0.0x

Spotlight Performance Summary

Total Spotlight Posts 16
Total Views 194,942
Average Views/Post 12,184
Viral Rate (2x avg) 12.5%
Viral Rate (5x avg) 0.0%
Best Post Views 49,283

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @thomas_malacky averages 12,184 views per post, which is 0x the platform average. Among Mid-Tier creators, this places @thomas_malacky in the standard range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @thomas_malacky's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @thomas_malacky so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 266,800.

Spotlight Views & Performance Analysis

Detailed breakdown of @thomas_malacky's 16 Spotlight posts

The Snapchat account @thomas_malacky has 266,800 subscribers. An analysis of 16 Spotlight posts shows a total of 194,942 views, with an average of 12,184 views per post. The recorded metrics for likes, comments, and shares across these posts are 0. The average likes, average comments, and total shares are also 0. The engagement rate for the analyzed posts is 0.0%.

12.2K

Avg Views/Post

194.9K

Total Views

12.5%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @thomas_malacky's 12.2K avg is 0.2× the platform average — below platform median, which is common for newer or niche Mid-Tier accounts. Each post reaches roughly 1 view for every 21.9 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers.

Content Duration & Strategy

Video length analysis and performance by duration

The Snapchat account @thomas_malacky has a total of 16 Spotlight posts. The average duration of these posts is 10.8 seconds. The content duration is distributed among three categories: 10 posts are under 10 seconds, 5 posts are between 10 and 30 seconds, and 1 post is between 30 and 60 seconds. The average view counts vary by duration. Posts under 10 seconds have an average of 10,374 views, posts between 10 and 30 seconds have an average of 17,727 views, and the single post between 30 and 60 seconds has an average of 2,564 views. The sounds used in these posts include "Red Light, Green Light — The Kiffness" (1x), "Another Life — SZA" (1x), "Lock in — Thomas Malacky" (1x), "I love your daughter — Thomas Malacky" (1x), and "Original Sound — Snapchatter" (1x).

<10s

10

posts

10.4K avg views

10-30s

5

posts

17.7K avg views

30-60s

1

posts

2.6K avg views

Average video duration: 10.8s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @thomas_malacky

Highest-viewed Spotlight content

# Post Views
1 @thomas_malacky Spotlight post #1 thumbnail Gaming back then🕹️😄 | Gaming NOW😈😏 49.3K
2 @thomas_malacky Spotlight post #2 thumbnail This is LITERALLY impossible😤😡 24.6K
3 @thomas_malacky Spotlight post #3 thumbnail If you notice, 2024 backwards is 4202 and if you take away the 0 and 2 you’d have 42. It doesn’t mean anything but thanks for reading🤣 17.2K
4 @thomas_malacky Spotlight post #4 thumbnail When you’re on the toilet and its time to lock in🫣 15.6K
5 @thomas_malacky Spotlight post #5 thumbnail “I love your daughter” | “What do you have to offer?” | “Nothing” | “Only this” | My obsession with Monster Inc😍🔥 15.6K
6 @thomas_malacky Spotlight post #6 thumbnail When you get your test back and find out you failed it😭🫣 14.1K
7 @thomas_malacky Spotlight post #7 thumbnail How to correctly solve a Rubix cube🔥🤭 10.8K
8 @thomas_malacky Spotlight post #8 thumbnail How I feel waking up on the 19th and my TIKTOK isn’t banned??🤨 9.2K
9 @thomas_malacky Spotlight post #9 thumbnail Waiting for the lamp to look weird because there’s no way I’m closer to 30 and not 20😭 8.0K

Posting Schedule & Frequency

When @thomas_malacky posts on Snapchat Spotlight

The account @thomas_malacky has 16 analyzed Spotlight posts. The data shows an average of 1.6 videos per week and an average gap of 108.7 hours between posts. The peak posting days for the account are Saturday, Tuesday, and Monday. The peak posting hours recorded in UTC are 16, 23, and 4.

1.6

Videos/Week

108.7h

Avg Gap Between Posts

Saturday, Tuesday, Monday

Peak Days

16:00, 23:00, 4:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @thomas_malacky publishes at each hour of the day, across 16 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

2

2

3

2

4

5

6

7

8

9

10

11

12

13

14

15

2

16

2

17

2

18

1

19

1

20

1

21

22

2

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @thomas_malacky publishes more often. Their busiest hours are 16:00, 23:00, 4:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @thomas_malacky hasn't been active in our tracked sample.

Sound & Music Usage

Audio tracks used in @thomas_malacky's Spotlight posts

  1. 1 Red Light, Green Light — The Kiffness
    1x
  2. 2 Another Life — SZA
    1x
  3. 3 Lock in — Thomas Malacky
    1x
  4. 4 I love your daughter — Thomas Malacky
    1x
  5. 5 Original Sound — Snapchatter
    1x
  6. 6 I Got You (I Feel Good) — Flavor
    1x
  7. 7 Annoying Holiday — Thomas Malacky
    1x
  8. 8 Scary Halloween Jazz — Halloween Jazz Vibes, Autumn Jazz Vibes & Cozy Fall Jazz
    1x

Compare & Discover Similar Creators

Stack @thomas_malacky against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @thomas_malacky to another creator

Get a side-by-side stats breakdown.

@thomas_malacky vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@thomas_malacky Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @thomas_malacky has 266,800 subscribers and an average of 12,184 views per post, with a recorded engagement rate of 0.0%. Based on these public subscriber and average view figures, the estimated Spotlight Fund range is $3.90 - $7.80 per month. The estimated sponsorship value for the account is $2,668.00 - $5,336.00 per post. These figures represent rough industry-standard estimates derived from the provided public metrics and do not represent actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 12.2K views/post — Spotlight only

$8 – $24

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 266.8K subscribers (Mid-Tier)

$2,134 – $4,002

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 266,800 -- Eligible
25+ posts per month ~1.6 posts/week (6/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

📊 How much does @thomas_malacky earn?

Full earnings breakdown page with methodology and caveats.

🧮 Calculate your own earnings

Open the live calculator pre-filled with @thomas_malacky's numbers. Adjust to your account.

✓ Am I eligible for Snapchat Creator Rewards?

Check your numbers against the 2026 requirements — instant ✓/✗ with the gaps spelled out.

Key Insights & Analysis

Audience & Reach

The Snapchat account @thomas_malacky is a verified profile with 266,800 subscribers. The account features a website link in the bio. The account records an average of 12,184 views per post. Across 16 Spotlights, the total view count is 194,942. The viral hit rate at 2x the average view count is 12.5%, while the viral hit rate at 5x the average view count is 0.0%.

Key Takeaways

The Snapchat account @thomas_malacky has 266,800 subscribers and is classified as a mid-tier account. The account bio contains the text, "Remember to smile, it’s important❤️". The account has published 16 Spotlight posts, resulting in a total of 194,942 views. The average number of views per post is 12,184. The engagement rate for the account is 0.0%, and the total number of likes recorded is 0. The viral hit rate at 2x the average is 12.5%, while the viral hit rate at 5x the average is 0.0%. The posting cadence for the account is 1.6 videos per week. The peak posting days for the account are Monday, Tuesday, and Saturday.

Strengths

  • + Established subscriber base of 266,800
  • + Verified account with platform credibility
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Average views below Spotlight platform average (12.2K vs ~80K) — room to grow reach
  • ~ Posting cadence below Creator Rewards threshold (~1.6/week vs 6.25 needed)
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @thomas_malacky

How many subscribers does @thomas_malacky have on Snapchat?
As of our latest data, @thomas_malacky (Thomas Malacky) has 266,800 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @thomas_malacky get?
@thomas_malacky averages 12,184 views per Spotlight post. Their total tracked views across 16 posts are 194,942. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @thomas_malacky's performance significantly around the average.

How much does @thomas_malacky earn on Snapchat?
Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @thomas_malacky's estimated Spotlight ad-revenue share is $8 to $24 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $2,134 to $4,002 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @thomas_malacky eligible for Snapchat Creator Rewards?
Yes, @thomas_malacky exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @thomas_malacky's most viewed Spotlight post?
@thomas_malacky's top-performing Spotlight post has received 49,283 views, with the caption "Gaming back then🕹️😄 | Gaming NOW😈😏". This is 4.0x their average per-post performance.

How often does @thomas_malacky post on Snapchat?
@thomas_malacky posts approximately 1.6 videos per week on Snapchat Spotlight, with an average gap of 108.7 hours between posts. Their most active posting days are Saturday, Tuesday, Monday, typically around 16:00 and 23:00 UTC.

What type of content does @thomas_malacky post?
@thomas_malacky primarily posts video content with an average duration of 10.8 seconds. They primarily use "Red Light, Green Light — The Kiffness" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @thomas_malacky compare to other Snapchat creators?
With 266,800 subscribers, @thomas_malacky is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 12,184 views per Spotlight post is within the standard range on the platform.

Want Snapchat Data for Your Research?

Search profiles, view Spotlight stats, and analyze Snapchat creators.

Start Searching

This analysis is based on SnapDataHub's tracking of @thomas_malacky's Snapchat profile and 16 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026