@themarshmallowc (The Marshmallow Co.) Snapchat profile picture

The Marshmallow Co.

@themarshmallowc

Gourmet marshmallows handmade in Australia ✈️ We ship Aus-wide, US, UK + more! 🥰 New Flavours in Stock ⭐️ SHOP ONLINE 👉 www.themarshmallow.co

https://themarshmallow.co/snapchat Mid-Tier Creator

354.2K

Subscribers

29

Spotlight Posts

7.9M

Total Views

273.2K

Avg Views/Post

Rank ≈ #1.1K of 4.2K Mid-Tier creators (top 27%) 1.6× the Mid-Tier median (217.6K subs) Updated May 17, 2026

@themarshmallowc Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for The Marshmallow Co.

The Marshmallow Co. (@themarshmallowc) produces handmade gourmet marshmallows in Australia and offers shipping to Australia, the United States, the United Kingdom, and other locations. The account features a link to its online shop at www.themarshmallow.co. The account has 354,200 subscribers and is classified as a mid-tier account. It has published 29 Spotlight posts, which have accumulated a total of 7,921,853 views. The average number of views per post is 273,167, and the recorded engagement rate is 0.0%.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers 354,200
Monetization Eligible Yes
Views per Subscriber 0.8x

Spotlight Performance Summary

Total Spotlight Posts 29
Total Views 7,921,853
Average Views/Post 273,167
Viral Rate (2x avg) 13.8%
Viral Rate (5x avg) 3.4%
Best Post Views 1,731,477

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @themarshmallowc averages 273,167 views per post, which is 3x the platform average. Among Mid-Tier creators, this places @themarshmallowc in the upper range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @themarshmallowc's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @themarshmallowc so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 354,200.

Spotlight Views & Performance Analysis

Detailed breakdown of @themarshmallowc's 29 Spotlight posts

The Snapchat account @themarshmallowc has 354,200 subscribers. An analysis of 29 Spotlight posts shows a total of 7,921,853 views, with an average of 273,167 views per post. The recorded metrics for likes, comments, and shares are 0. The average likes, average comments, and engagement rate are all 0.0%.

273.2K

Avg Views/Post

7.9M

Total Views

13.8%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @themarshmallowc's 273.2K avg is 3.4× the platform average — well above average. Each post reaches roughly 1 view for every 1.3 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers.

Content Duration & Strategy

Video length analysis and performance by duration

The Snapchat account @themarshmallowc has published a total of 29 Spotlight posts. The average duration of these posts is 43.1 seconds. The duration distribution consists of one post between 10 and 30 seconds, which averaged 505,021 views; 26 posts between 30 and 60 seconds, which averaged 219,529 views; and two posts exceeding 60 seconds, which averaged 854,538 views. The account utilizes several recurring hashtags, with ##satisfying and ##smallbusiness each appearing 9 times. The hashtags ##marshmallows and ##candy each appear 6 times, followed by ##marshmallow and ##smores at 5 appearances each. Additionally, ##smore is used 3 times and ##handmade is used 2 times. All 29 posts utilize the "Original Sound — themarshmallowc."

10-30s

1

posts

505.0K avg views

30-60s

26

posts

219.5K avg views

60s+

2

posts

854.5K avg views

Average video duration: 43.1s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @themarshmallowc

Highest-viewed Spotlight content

# Post Views
1 @themarshmallowc Spotlight post #1 thumbnail Spotlight #1 1.7M
2 @themarshmallowc Spotlight post #2 thumbnail Spotlight #2 922.2K
3 @themarshmallowc Spotlight post #3 thumbnail Spotlight #3 786.9K
4 @themarshmallowc Spotlight post #4 thumbnail Spotlight #4 784.0K
5 @themarshmallowc Spotlight post #5 thumbnail Spotlight #5 505.0K
6 @themarshmallowc Spotlight post #6 thumbnail Spotlight #6 430.3K
7 @themarshmallowc Spotlight post #7 thumbnail Spotlight #7 279.1K
8 @themarshmallowc Spotlight post #8 thumbnail Spotlight #8 263.7K
9 @themarshmallowc Spotlight post #9 thumbnail Spotlight #9 260.2K

Posting Schedule & Frequency

When @themarshmallowc posts on Snapchat Spotlight

The @themarshmallowc account has 29 analyzed Spotlight posts. The data shows an average of 0.2 videos per week and an average gap of 815.9 hours between posts. The peak posting days for the account are Friday, Wednesday, and Thursday. The peak posting hours in UTC are 7, 6, and 10.

0.2

Videos/Week

815.9h

Avg Gap Between Posts

Friday, Wednesday, Thursday

Peak Days

7:00, 6:00, 10:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @themarshmallowc publishes at each hour of the day, across 29 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

1

5

10

6

13

7

2

8

9

3

10

11

12

13

14

15

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @themarshmallowc publishes more often. Their busiest hours are 7:00, 6:00, 10:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @themarshmallowc hasn't been active in our tracked sample.

Top Hashtags

Most-used hashtags across @themarshmallowc's 29 Spotlight posts

#satisfying (9) #smallbusiness (9) #marshmallows (6) #candy (6) #marshmallow (5) #smores (5) #smore (3) #handmade (2) #candymaking (1) #johncena (1) #saltedcaramel (1) #challenge (1) #funny (1) #smallbuisness (1) #asmr (1) #Marshmallow (1) #candytok (1) #burrito (1) #tinyfood (1) #miniaturefood (1)

See platform-wide trends on the Trending Snapchat Hashtags page.

Sound & Music Usage

Audio tracks used in @themarshmallowc's Spotlight posts

  1. 1 Original Sound — themarshmallowc
    29x

Compare & Discover Similar Creators

Stack @themarshmallowc against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @themarshmallowc to another creator

Get a side-by-side stats breakdown.

@themarshmallowc vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@themarshmallowc Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @themarshmallowc has 354,200 subscribers and an average of 273,167 views per post. The reported engagement rate for the account is 0.0%. The estimated monthly Spotlight Fund range for this account is $158.44 - $316.87. The estimated sponsorship value per post is $3,542.00 - $7,084.00. These figures are rough industry-standard estimates based on the public subscriber count and average views provided. These numbers do not represent actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 273.2K views/post — Spotlight only

$330 – $990

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 354.2K subscribers (Mid-Tier)

$2,834 – $5,313

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 354,200 -- Eligible
25+ posts per month ~0.2 posts/week (1/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

📊 How much does @themarshmallowc earn?

Full earnings breakdown page with methodology and caveats.

🧮 Calculate your own earnings

Open the live calculator pre-filled with @themarshmallowc's numbers. Adjust to your account.

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Key Insights & Analysis

Audience & Reach

The Snapchat account @themarshmallowc is a verified profile with 354,200 subscribers. The account features a website link in the bio and has accumulated a total of 7,921,853 views across 29 Spotlight posts. The average number of views per post is 273,167. The account has a viral hit rate of 13.8% for posts reaching 2x the average view count and a viral hit rate of 3.4% for posts reaching 5x the average view count.

Key Takeaways

@themarshmallowc has 354,200 subscribers and is categorized as a mid-tier account. The account's bio states that it produces handmade gourmet marshmallows in Australia and provides shipping to Australia, the US, and the UK. The account has a total of 7,921,853 views and 29 Spotlight posts. The average number of views per post is 273,167. The engagement rate for the account is 0.0%, and the total number of likes recorded is 0. The posting cadence is 0.2 videos per week. The peak posting days for the account are Wednesday, Thursday, and Friday. The viral hit rate for the account is 13.8% at 2x the average and 3.4% at 5x the average.

Strengths

  • + Established subscriber base of 354,200
  • + Verified account with platform credibility
  • + Average views exceed Spotlight platform average (273.2K vs ~80K)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Posting cadence below Creator Rewards threshold (~0.2/week vs 6.25 needed)
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @themarshmallowc

How many subscribers does @themarshmallowc have on Snapchat?
As of our latest data, @themarshmallowc (The Marshmallow Co.) has 354,200 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @themarshmallowc get?
@themarshmallowc averages 273,167 views per Spotlight post. Their total tracked views across 29 posts are 7,921,853. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @themarshmallowc's performance significantly above the average.

How much does @themarshmallowc earn on Snapchat?
Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @themarshmallowc's estimated Spotlight ad-revenue share is $330 to $990 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $2,834 to $5,313 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @themarshmallowc eligible for Snapchat Creator Rewards?
Yes, @themarshmallowc exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @themarshmallowc's most viewed Spotlight post?
@themarshmallowc's top-performing Spotlight post has received 1,731,477 views. This is 6.3x their average per-post performance.

How often does @themarshmallowc post on Snapchat?
@themarshmallowc posts approximately 0.2 videos per week on Snapchat Spotlight, with an average gap of 815.9 hours between posts. Their most active posting days are Friday, Wednesday, Thursday, typically around 7:00 and 6:00 UTC.

What type of content does @themarshmallowc post?
@themarshmallowc primarily posts video content with an average duration of 43.1 seconds. They primarily use "Original Sound — themarshmallowc" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @themarshmallowc compare to other Snapchat creators?
With 354,200 subscribers, @themarshmallowc is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 273,167 views per Spotlight post is well above the platform average of 80,000 on the platform.

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This analysis is based on SnapDataHub's tracking of @themarshmallowc's Snapchat profile and 29 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026