@shdayandmal (ShDay & Mal) Snapchat profile picture

ShDay & Mal

@shdayandmal

YOUTUBE- Sh’Day & Mal

Mid-Tier Creator

166.6K

Subscribers

27

Spotlight Posts

1.7M

Total Views

64.0K

Avg Views/Post

Rank ≈ #2.7K of 4.2K Mid-Tier creators (top 65%) Updated May 17, 2026

@shdayandmal Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for ShDay & Mal

The Snapchat account @shdayandmal, identified as ShDay & Mal, features a bio that references the YouTube channel "Sh’Day & Mal." The account is classified as a mid-tier account and has 166,600 subscribers. The account has published 27 Spotlight posts, which have accumulated a total of 1,728,623 views. This results in an average of 64,023 views per post. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers 166,600
Monetization Eligible Yes
Views per Subscriber 0.4x

Spotlight Performance Summary

Total Spotlight Posts 27
Total Views 1,728,623
Average Views/Post 64,023
Viral Rate (2x avg) 11.1%
Viral Rate (5x avg) 3.7%
Best Post Views 455,800

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @shdayandmal averages 64,023 views per post, which is 1x the platform average. Among Mid-Tier creators, this places @shdayandmal in the standard range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @shdayandmal's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @shdayandmal so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 166,600.

Spotlight Views & Performance Analysis

Detailed breakdown of @shdayandmal's 27 Spotlight posts

The Snapchat account @shdayandmal has 166,600 subscribers. An analysis of 27 Spotlight posts shows a total of 1,728,623 views, with an average of 64,023 views per post. The recorded metrics for likes, comments, and shares are 0. The average likes, average comments, and engagement rate are also 0.0%.

64.0K

Avg Views/Post

1.7M

Total Views

11.1%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @shdayandmal's 64.0K avg is 0.8× the platform average — in line with platform norms. Each post reaches roughly 1 view for every 2.6 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers.

Content Duration & Strategy

Video length analysis and performance by duration

The Snapchat account @shdayandmal has published a total of 27 Spotlight posts. The average duration of these posts is 72.3 seconds. The content duration is distributed across three categories: 3 posts ranging from 10-30 seconds with an average of 158,020 views, 10 posts ranging from 30-60 seconds with an average of 105,052 views, and 14 posts exceeding 60 seconds with an average of 14,574 views. The account utilizes specific hashtags and sounds in its posts. The most frequently used hashtags are ##couple (26x), ##couplegoals (25x), ##relationship (17x), ##relationships (7x), and ##relationshipgoals (3x). Regarding audio, the most used sound is Original Sound — shdayandmal, appearing in 26 posts, while Original Sound — Contains: Big Guy (from "The SpongeBob Movie: Search for SquarePants”) - Ice Spice appears in 1 post.

10-30s

3

posts

158.0K avg views

30-60s

10

posts

105.1K avg views

60s+

14

posts

14.6K avg views

Average video duration: 72.3s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @shdayandmal

Highest-viewed Spotlight content

# Post Views
1 @shdayandmal Spotlight post #1 thumbnail Spotlight #1 455.8K
2 @shdayandmal Spotlight post #2 thumbnail Spotlight #2 236.5K
3 @shdayandmal Spotlight post #3 thumbnail Spotlight #3 235.9K
4 @shdayandmal Spotlight post #4 thumbnail Spotlight #4 115.7K
5 @shdayandmal Spotlight post #5 thumbnail Spotlight #5 112.0K
6 @shdayandmal Spotlight post #6 thumbnail Spotlight #6 107.1K
7 @shdayandmal Spotlight post #7 thumbnail Spotlight #7 102.6K
8 @shdayandmal Spotlight post #8 thumbnail Spotlight #8 92.4K
9 @shdayandmal Spotlight post #9 thumbnail Spotlight #9 63.4K

Posting Schedule & Frequency

When @shdayandmal posts on Snapchat Spotlight

The @shdayandmal Snapchat account has 27 analyzed Spotlight posts. The account maintains an average of 1.7 videos per week, with an average gap of 101.4 hours between posts. The peak posting days for the account are Friday, Tuesday, and Monday. The peak posting hours in UTC are 5, 8, and 1.

1.7

Videos/Week

101.4h

Avg Gap Between Posts

Friday, Tuesday, Monday

Peak Days

5:00, 8:00, 1:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @shdayandmal publishes at each hour of the day, across 27 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

3

1

1

2

2

3

4

6

5

2

6

1

7

3

8

1

9

10

11

12

13

14

2

15

16

17

2

18

1

19

20

1

21

1

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @shdayandmal publishes more often. Their busiest hours are 5:00, 8:00, 1:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @shdayandmal hasn't been active in our tracked sample.

Top Hashtags

Most-used hashtags across @shdayandmal's 27 Spotlight posts

#couple (26) #couplegoals (25) #relationship (17) #relationships (7) #relationshipgoals (3)

See platform-wide trends on the Trending Snapchat Hashtags page.

Sound & Music Usage

Audio tracks used in @shdayandmal's Spotlight posts

  1. 1 Original Sound — shdayandmal
    26x
  2. 2 Original Sound — Contains: Big Guy (from "The SpongeBob Movie: Search for SquarePants”) - Ice Spice
    1x

Compare & Discover Similar Creators

Stack @shdayandmal against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @shdayandmal to another creator

Get a side-by-side stats breakdown.

@shdayandmal vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@shdayandmal Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @shdayandmal has 166,600 subscribers and an average of 64,023 views per post. The recorded engagement rate for the account is 0.0%. The estimated monthly Spotlight Fund range for this account is $34.57 - $69.14. The estimated sponsorship value per post is $1,666.00 - $3,332.00. These figures are rough industry-standard estimates based on the public subscriber count and average views provided. These numbers do not represent actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 64.0K views/post — Spotlight only

$72 – $216

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 166.6K subscribers (Mid-Tier)

$1,333 – $2,499

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 166,600 -- Eligible
25+ posts per month ~1.7 posts/week (7/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

📊 How much does @shdayandmal earn?

Full earnings breakdown page with methodology and caveats.

🧮 Calculate your own earnings

Open the live calculator pre-filled with @shdayandmal's numbers. Adjust to your account.

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Key Insights & Analysis

Audience & Reach

The Snapchat account @shdayandmal is a verified profile with 166,600 subscribers. The account has accumulated a total of 1,728,623 views across 27 Spotlight posts, with an average of 64,023 views per post. The account's viral hit rate at 2x the average view count is 11.1%. The viral hit rate at 5x the average view count is 3.7%.

Key Takeaways

The @shdayandmal Snapchat account has 166,600 subscribers and is classified as a mid-tier account. The account bio contains the text "YOUTUBE- Sh’Day & Mal". The account has published 27 Spotlight posts, resulting in a total of 1,728,623 views. The average number of views per post is 64,023. The recorded engagement rate for the account is 0.0%, and the total number of likes is 0. The viral hit rate is 11.1% for videos reaching 2x the average views and 3.7% for videos reaching 5x the average views. The posting cadence for the account is 1.7 videos per week. The peak posting days are Monday, Tuesday, and Friday.

Strengths

  • + Established subscriber base of 166,600
  • + Verified account with platform credibility
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Average views below Spotlight platform average (64.0K vs ~80K) — room to grow reach
  • ~ Posting cadence below Creator Rewards threshold (~1.7/week vs 6.25 needed)
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @shdayandmal

How many subscribers does @shdayandmal have on Snapchat?
As of our latest data, @shdayandmal (ShDay & Mal) has 166,600 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @shdayandmal get?
@shdayandmal averages 64,023 views per Spotlight post. Their total tracked views across 27 posts are 1,728,623. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @shdayandmal's performance significantly around the average.

How much does @shdayandmal earn on Snapchat?
Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @shdayandmal's estimated Spotlight ad-revenue share is $72 to $216 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $1,333 to $2,499 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @shdayandmal eligible for Snapchat Creator Rewards?
Yes, @shdayandmal exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @shdayandmal's most viewed Spotlight post?
@shdayandmal's top-performing Spotlight post has received 455,800 views. This is 7.1x their average per-post performance.

How often does @shdayandmal post on Snapchat?
@shdayandmal posts approximately 1.7 videos per week on Snapchat Spotlight, with an average gap of 101.4 hours between posts. Their most active posting days are Friday, Tuesday, Monday, typically around 5:00 and 8:00 UTC.

What type of content does @shdayandmal post?
@shdayandmal primarily posts video content with an average duration of 72.3 seconds. They primarily use "Original Sound — shdayandmal" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @shdayandmal compare to other Snapchat creators?
With 166,600 subscribers, @shdayandmal is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 64,023 views per Spotlight post is within the standard range on the platform.

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This analysis is based on SnapDataHub's tracking of @shdayandmal's Snapchat profile and 27 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026