@rosssmith (Ross Smith) Snapchat profile picture

Ross Smith

@rosssmith

Me and my 98 year old Gangster Grandma attempt to make the world a funnier place

3.3M

Subscribers

29

Spotlight Posts

1.8M

Total Views

63.8K

Avg Views/Post

Rank ≈ #93 of 663 Macro creators (top 14%) 2.1× the Macro median (1.6M subs) Updated May 17, 2026

@rosssmith Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Ross Smith

The Snapchat account @rosssmith, belonging to Ross Smith, contains a bio stating that the account holder and his 98-year-old grandmother attempt to make the world a funnier place. The account is classified as a Macro tier account and has 3,262,900 subscribers. The account has published 29 Spotlight posts, which have accumulated a total of 1,848,900 views. The average number of views per post is 63,755. The account maintains an engagement rate of 1.75%.

Account Classification

Account Size Macro
Verification Verified
Subscribers 3,262,900
Monetization Eligible Yes
Views per Subscriber 0.0x

Spotlight Performance Summary

Total Spotlight Posts 29
Total Views 1,848,900
Average Views/Post 63,755
Viral Rate (2x avg) 10.3%
Viral Rate (5x avg) 3.4%
Best Post Views 1,100,000

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @rosssmith averages 63,755 views per post, which is 1x the platform average. Among Macro creators, this places @rosssmith in the standard range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @rosssmith's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @rosssmith so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 3,262,900.

Spotlight Views & Performance Analysis

Detailed breakdown of @rosssmith's 29 Spotlight posts

The Snapchat account @rosssmith has 3,262,900 subscribers. An analysis of 29 Spotlight posts shows a total of 1,848,900 views, with an average of 63,755 views per post. The data for these 29 posts includes a total of 2,356 likes, averaging 81 likes per post, and a total of 29,940 comments, averaging 1,032 comments per post. There were 0 total shares recorded. The engagement rate for the analyzed posts is 1.75%.

63.8K

Avg Views/Post

1.8M

Total Views

10.3%

Viral Hit Rate

Engagement Benchmark

Compared to Macro tier average

Average

1.75%

Engagement Rate

2.4K

Total Likes

29.9K

Total Comments

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @rosssmith's 63.8K avg is 0.8× the platform average — in line with platform norms. Each post reaches roughly 1 view for every 51.2 subscribers. The engagement rate of 1.75% (likes + comments ÷ views) places @rosssmith in the average band for Macro creators.

Top Spotlight Posts by @rosssmith

Highest-viewed Spotlight content

# Post Views
1 @rosssmith Spotlight post #1 thumbnail Spotlight #1 1.1M
2 @rosssmith Spotlight post #2 thumbnail Spotlight #2 238.0K
3 @rosssmith Spotlight post #3 thumbnail Spotlight #3 149.0K
4 @rosssmith Spotlight post #4 thumbnail Spotlight #4 58.0K
5 @rosssmith Spotlight post #5 thumbnail Spotlight #5 42.0K
6 @rosssmith Spotlight post #6 thumbnail Spotlight #6 41.0K
7 @rosssmith Spotlight post #7 thumbnail Spotlight #7 28.0K
8 @rosssmith Spotlight post #8 thumbnail Spotlight #8 27.0K
9 @rosssmith Spotlight post #9 thumbnail Spotlight #9 25.0K

Sound & Music Usage

Audio tracks used in @rosssmith's Spotlight posts

  1. 1 Original Sound — rosssmith
    18x
  2. 2 a man in a blue LA Dodgers cap, celebrating the release of Perry West's new project. The backdrop features a vibrant city skyline and promotional graphics, capturing a pop culture crossover event. — @rosssmith with Original Sound by rosssmith
    1x
  3. 3 a mesmerizing close-up of hundreds of small, sculpted hands arranged in a grid, forming a larger image. The camera pulls back to unveil a stunning mosaic portrait of a smiling woman, created entirely from these hand sculptures. Finally, the real-life inspiration for the artwork, an elderly woman, appears beside her portrait, playfully mimicking the 'middle finger' gesture that is a recurring theme in the sculpture, creating a joyful and powerful connection between the art and its subject. — @rosssmith with Original Sound by rosssmith
    1x
  4. 4 a young girl. She carefully places cotton swabs into his nostrils while he makes exaggerated, comedic facial expressions. The lighthearted interaction, set in a cozy living room with a stone fireplace and large clock, captures a moment of genuine amusement and connection, showcasing a popular type of user-generated content. — @rosssmith with Original Sound by rosssmith
    1x
  5. 5 debris scattered around the press. — @rosssmith with Original Sound by rosssmith
    1x
  6. 6 a legendary NASCAR figure. Dressed in his signature red and blue racing suit, Ross dances and poses alongside the veteran driver, who proudly displays her 'Wonder' branded uniform. The vibrant energy of the event is palpable against the backdrop of a packed grandstand under a clear blue sky. — @rosssmith with Original Sound by rosssmith
    1x
  7. 7 a spectacular dunk over a pool. The illuminated court and glowing blue water create a dramatic atmosphere as he leaps into the air, sending the ball through the hoop before landing perfectly in the water below. — @rosssmith with Original Sound by rosssmith
    1x
  8. 8 a woman dramatically introducing a golf ball. The scene then shifts to a hydraulic press methodically crushing the ball, revealing its hollow interior. This visually satisfying 'crush test' combines elements of science, curiosity, and unexpected results. — @rosssmith with Original Sound by rosssmith
    1x

Compare & Discover Similar Creators

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@rosssmith Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @rosssmith has 3,262,900 subscribers and an average of 63,755 views per post, with an engagement rate of 1.75%. Based on these public subscriber and average view counts, the estimated monthly Spotlight Fund range is $36.98 - $73.96. The estimated sponsorship value per post is $32,629.00 - $65,258.00. These figures represent rough industry-standard estimates derived from the account's public metrics and do not represent actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 63.8K views/post — Spotlight only

$77 – $231

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 3.3M subscribers (Macro)

$16,314 – $39,155

Industry rate for macro creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 3,262,900 -- Eligible
25+ posts per month ~0 posts/week (0/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

Key Insights & Analysis

Audience & Reach

The Snapchat account @rosssmith is a verified profile with 3,262,900 subscribers. The account features a website link in the bio directing to an Instagram profile. The account records an average of 63,755 views per post. Across 29 Spotlights, the total view count is 1,848,900. The viral hit rate at 2x the average view count is 10.3%, and the viral hit rate at 5x the average view count is 3.4%.

Key Takeaways

The @rosssmith Snapchat account has 3,262,900 subscribers and is classified as a Macro account tier. The account bio states, "Me and my 98 year old Gangster Grandma attempt to make the world a funnier place." The account has published 29 Spotlight posts with an engagement rate of 1.75%. The current posting cadence is 0 videos per week. The account has a total of 1,848,900 views and 2,356 total likes. The average number of views per post is 63,755. The viral hit rate for the account is 10.3% for posts reaching 2x the average views and 3.4% for posts reaching 5x the average views.

Strengths

  • + Established subscriber base of 3,262,900
  • + Verified account with platform credibility
  • + Monetization eligible (50K+ subscriber threshold met)
  • + Active engagement at 1.75% rate

Opportunities

  • ~ Average views below Spotlight platform average (63.8K vs ~80K) — room to grow reach
  • ~ Posting cadence below Creator Rewards threshold (~0/week vs 6.25 needed)
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Macro tier

Frequently Asked Questions About @rosssmith

How many subscribers does @rosssmith have on Snapchat?

As of our latest data, @rosssmith (Ross Smith) has 3,262,900 subscribers on Snapchat. This places them in the Macro creator tier, which includes creators with 1 million to 10 million subscribers.

How many Spotlight views does @rosssmith get?

@rosssmith averages 63,755 views per Spotlight post. Their total tracked views across 29 posts are 1,848,900. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @rosssmith's performance significantly around the average.

How much does @rosssmith earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @rosssmith's estimated Spotlight ad-revenue share is $77 to $231 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $16,314 to $39,155 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @rosssmith eligible for Snapchat Creator Rewards?

Yes, @rosssmith exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @rosssmith's most viewed Spotlight post?

@rosssmith's top-performing Spotlight post has received 1,100,000 views. This is 17.3x their average per-post performance.

How does @rosssmith compare to other Snapchat creators?

With 3,262,900 subscribers, @rosssmith is in the top 2% of Snapchat creators tracked by SnapDataHub. Their average of 63,755 views per Spotlight post is within the standard range on the platform.

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This analysis is based on SnapDataHub's tracking of @rosssmith's Snapchat profile and 29 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026