@ricklox (Rick Lox) Snapchat profile picture

Rick Lox

@ricklox

🍽️ Daily Food + Restaurant Reviews // 📍 LA and Around The World // 🧳 COO - Bloggers Who Brunch // 🧾 Partner - Word of Mouth App

https://wordofmouth.io/dl Mid-Tier Creator

210.6K

Subscribers

24

Spotlight Posts

69.8K

Total Views

2.9K

Avg Views/Post

Rank ≈ #2.2K of 4.2K Mid-Tier creators (top 52%) Updated May 17, 2026

@ricklox Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Rick Lox

The Snapchat account @ricklox, known as Rick Lox, features a bio stating that the account provides daily food and restaurant reviews in Los Angeles and around the world. The account holder is identified as the COO of Bloggers Who Brunch and a partner of the Word of Mouth App. The account is categorized as a mid-tier account with 210,600 subscribers. It has 24 Spotlight posts which have accumulated a total of 69,792 views, resulting in an average of 2,908 views per post. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers 210,600
Monetization Eligible Yes
Views per Subscriber 0.0x

Spotlight Performance Summary

Total Spotlight Posts 24
Total Views 69,792
Average Views/Post 2,908
Viral Rate (2x avg) 12.5%
Viral Rate (5x avg) 0.0%
Best Post Views 9,011

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @ricklox averages 2,908 views per post, which is 0x the platform average. Among Mid-Tier creators, this places @ricklox in the standard range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @ricklox's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @ricklox so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 210,600.

Spotlight Views & Performance Analysis

Detailed breakdown of @ricklox's 24 Spotlight posts

The Snapchat account @ricklox has 210,600 subscribers. An analysis of 24 Spotlight posts shows a total of 69,792 views, with an average of 2,908 views per post. The recorded metrics for likes, comments, and shares across these posts are 0. The average likes and average comments are also 0. The engagement rate for the analyzed posts is 0.0%.

2.9K

Avg Views/Post

69.8K

Total Views

12.5%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @ricklox's 2.9K avg is 0.0× the platform average — below platform median, which is common for newer or niche Mid-Tier accounts. Each post reaches roughly 1 view for every 72.4 subscribers.

Content Duration & Strategy

Video length analysis and performance by duration

The @ricklox Snapchat account contains 24 total Spotlight posts. The average duration of these posts is 62.8 seconds. The duration distribution consists of 8 posts between 10 and 30 seconds, 1 post between 30 and 60 seconds, and 15 posts exceeding 60 seconds. The 10-30s posts have an average of 5,128 views, the 30-60s post has an average of 3,018 views, and the 60s+ posts have an average of 1,717 views. The account utilizes several hashtags, with ##foodie appearing 14 times, ##foodreview appearing 9 times, and ##losangeles appearing 4 times. Other used hashtags include ##lasvegas (2x), ##breakfast (2x), ##sandwich (2x), ##lobster (1x), and ##event (1x). All 24 posts utilize the sound "Original Sound — ricklox."

10-30s

8

posts

5.1K avg views

30-60s

1

posts

3.0K avg views

60s+

15

posts

1.7K avg views

Average video duration: 62.8s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @ricklox

Highest-viewed Spotlight content

# Post Views
1 @ricklox Spotlight post #1 thumbnail This was also pretty good. Added on some cilantro crema. I prefer the birria but can’t go wrong with either 9.0K
2 @ricklox Spotlight post #2 thumbnail And best TASTING as well! This was ridicccccccc. So good I got it spilling everywhere! 😅 7.5K
3 @ricklox Spotlight post #3 thumbnail OH.MY.GOODNESS. 7.4K
4 @ricklox Spotlight post #4 thumbnail Hot liquidy butter waterfall down a monstrous lobster tail? YES YES YES - this was delishhhh 5.5K
5 @ricklox Spotlight post #5 thumbnail Now we do a little dip into the consommé. This burrito was awesome. Packed with meat, really good overall flavor - BIG FAN! 5.0K
6 @ricklox Spotlight post #6 thumbnail DOES LA’S HOTTEST NEW RESTAURANT LIVE UP TO THE HYPE? | LOX LEVEL | ✨8.8/10✨ 4.5K
7 @ricklox Spotlight post #7 thumbnail JOIN ME THIS SATURDAY TO INDULGE IN DELICIOUS BURGERS… | WHILE SUPPORTING VICTIMS OF THE PACIFIC PALISADES FIRE 🙏🏻🍔❤️ 3.0K
8 @ricklox Spotlight post #8 thumbnail Spotlight #8 2.6K
9 @ricklox Spotlight post #9 thumbnail TOP 5 WRAPS OF 2025 2.6K

Posting Schedule & Frequency

When @ricklox posts on Snapchat Spotlight

The analyzed data for @ricklox includes 24 Spotlight posts. The account maintains a frequency of 0.3 videos per week, with an average gap of 577.2 hours between posts. Peak posting days for the account are Monday, Wednesday, and Tuesday. The peak posting hours recorded in UTC are 15, 17, and 19.

0.3

Videos/Week

577.2h

Avg Gap Between Posts

Monday, Wednesday, Tuesday

Peak Days

15:00, 17:00, 19:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @ricklox publishes at each hour of the day, across 24 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

1

2

1

3

1

4

5

6

7

8

9

10

11

12

13

1

14

5

15

1

16

5

17

1

18

3

19

1

20

2

21

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @ricklox publishes more often. Their busiest hours are 15:00, 17:00, 19:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @ricklox hasn't been active in our tracked sample.

Top Hashtags

Most-used hashtags across @ricklox's 24 Spotlight posts

#foodie (14) #foodreview (9) #losangeles (4) #lasvegas (2) #breakfast (2) #sandwich (2) #lobster (1) #event (1) #ubereats (1) #uberpartner (1) #valentinesday (1) #burger (1) #finedining (1) #meat (1) #steak (1) #tacos (1) #pastrami (1) #hotel (1) #pastry (1) #bakery (1)

See platform-wide trends on the Trending Snapchat Hashtags page.

Sound & Music Usage

Audio tracks used in @ricklox's Spotlight posts

  1. 1 Original Sound — ricklox
    24x

Compare & Discover Similar Creators

Stack @ricklox against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @ricklox to another creator

Get a side-by-side stats breakdown.

@ricklox vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@ricklox Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @ricklox has 210,600 subscribers and an average of 2,908 views per post, with a recorded engagement rate of 0.0%. Based on these public subscriber and average view counts, the estimated Spotlight Fund range is $1.40 - $2.79 per month. The estimated sponsorship value for the account is $2,106.00 - $4,212.00 per post. These figures represent rough industry-standard estimates derived from the provided public metrics and do not represent actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 2.9K views/post — Spotlight only

$3 – $9

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 210.6K subscribers (Mid-Tier)

$1,685 – $3,159

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 210,600 -- Eligible
25+ posts per month ~0.3 posts/week (1/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

📊 How much does @ricklox earn?

Full earnings breakdown page with methodology and caveats.

🧮 Calculate your own earnings

Open the live calculator pre-filled with @ricklox's numbers. Adjust to your account.

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Key Insights & Analysis

Audience & Reach

The Snapchat account @ricklox is a verified profile with 210,600 subscribers. The account features a website link in the bio to https://wordofmouth.io/dl. The account has an average of 2,908 views per post and a total of 69,792 views across 24 spotlights. The viral hit rate at 2x the average is 12.5%, while the viral hit rate at 5x the average is 0.0%.

Key Takeaways

The @ricklox Snapchat account has 210,600 subscribers and is categorized as a mid-tier account. The account bio states that the user provides daily food and restaurant reviews in Los Angeles and around the world, and lists roles as COO of Bloggers Who Brunch and a partner at the Word of Mouth App. The account has published 24 Spotlight posts, resulting in a total of 69,792 views. The average number of views per post is 2,908. The recorded engagement rate for these posts is 0.0%, and the total number of likes is 0. The viral hit rate for the account is 12.5% at 2x the average view count, while the rate at 5x the average view count is 0.0%. The posting cadence for the account is 0.3 videos per week. The peak posting days for the account are Monday, Tuesday, and Wednesday.

Strengths

  • + Established subscriber base of 210,600
  • + Verified account with platform credibility
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Average views below Spotlight platform average (2.9K vs ~80K) — room to grow reach
  • ~ Posting cadence below Creator Rewards threshold (~0.3/week vs 6.25 needed)
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @ricklox

How many subscribers does @ricklox have on Snapchat?
As of our latest data, @ricklox (Rick Lox) has 210,600 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @ricklox get?
@ricklox averages 2,908 views per Spotlight post. Their total tracked views across 24 posts are 69,792. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @ricklox's performance significantly around the average.

How much does @ricklox earn on Snapchat?
Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @ricklox's estimated Spotlight ad-revenue share is $3 to $9 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $1,685 to $3,159 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @ricklox eligible for Snapchat Creator Rewards?
Yes, @ricklox exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @ricklox's most viewed Spotlight post?
@ricklox's top-performing Spotlight post has received 9,011 views, with the caption "This was also pretty good. Added on some cilantro crema. I prefer the birria but can’t go wrong with either ". This is 3.1x their average per-post performance.

How often does @ricklox post on Snapchat?
@ricklox posts approximately 0.3 videos per week on Snapchat Spotlight, with an average gap of 577.2 hours between posts. Their most active posting days are Monday, Wednesday, Tuesday, typically around 15:00 and 17:00 UTC.

What type of content does @ricklox post?
@ricklox primarily posts video content with an average duration of 62.8 seconds. They primarily use "Original Sound — ricklox" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @ricklox compare to other Snapchat creators?
With 210,600 subscribers, @ricklox is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 2,908 views per Spotlight post is within the standard range on the platform.

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This analysis is based on SnapDataHub's tracking of @ricklox's Snapchat profile and 24 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026