@realmattgupps (Matt Gupps) Snapchat profile picture

Matt Gupps

@realmattgupps

more videos on YouTube @mattgupps 🔥

direct.me/mattgupps Mid-Tier Creator

169.9K

Subscribers

29

Spotlight Posts

402.3K

Total Views

13.9K

Avg Views/Post

Rank ≈ #2.7K of 4.2K Mid-Tier creators (top 64%) Updated May 17, 2026

@realmattgupps Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Matt Gupps

The Snapchat account @realmattgupps, belonging to Matt Gupps, has 169,900 subscribers. The account bio states that more videos are available on YouTube @mattgupps. The account is categorized as mid-tier and has 29 Spotlight posts. These posts have accumulated a total of 402,326 views, resulting in an average of 13,873 views per post. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers 169,900
Monetization Eligible Yes
Views per Subscriber 0.1x

Spotlight Performance Summary

Total Spotlight Posts 29
Total Views 402,326
Average Views/Post 13,873
Viral Rate (2x avg) 13.8%
Viral Rate (5x avg) 0.0%
Best Post Views 45,228

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @realmattgupps averages 13,873 views per post, which is 0x the platform average. Among Mid-Tier creators, this places @realmattgupps in the standard range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @realmattgupps's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @realmattgupps so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 169,900.

Spotlight Views & Performance Analysis

Detailed breakdown of @realmattgupps's 29 Spotlight posts

The Snapchat account @realmattgupps has 169,900 subscribers. An analysis of 29 Spotlight posts shows a total of 402,326 views, with an average of 13,873 views per post. The data for the analyzed posts shows 0 total likes, 0 total comments, and 0 total shares. The average likes, average comments, and average views are 0, 0, and 13,873, respectively. The engagement rate for these posts is 0.0%.

13.9K

Avg Views/Post

402.3K

Total Views

13.8%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @realmattgupps's 13.9K avg is 0.2× the platform average — below platform median, which is common for newer or niche Mid-Tier accounts. Each post reaches roughly 1 view for every 12.2 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers.

Content Duration & Strategy

Video length analysis and performance by duration

The Snapchat account @realmattgupps has published 29 total Spotlight posts. The average duration of these posts is 49.7 seconds. The content duration is distributed across four categories: one post is under 10 seconds with an average of 7,522 views, six posts are between 10 and 30 seconds with an average of 16,821 views, 10 posts are between 30 and 60 seconds with an average of 12,550 views, and 12 posts are over 60 seconds with an average of 14,031 views. The account uses "Original Sound — realmattgupps" for all 29 posts. No hashtag usage data is provided for this account.

<10s

1

posts

7.5K avg views

10-30s

6

posts

16.8K avg views

30-60s

10

posts

12.6K avg views

60s+

12

posts

14.0K avg views

Average video duration: 49.7s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @realmattgupps

Highest-viewed Spotlight content

# Post Views
1 @realmattgupps Spotlight post #1 thumbnail Spotlight #1 45.2K
2 @realmattgupps Spotlight post #2 thumbnail Spotlight #2 41.2K
3 @realmattgupps Spotlight post #3 thumbnail Spotlight #3 38.3K
4 @realmattgupps Spotlight post #4 thumbnail Spotlight #4 33.4K
5 @realmattgupps Spotlight post #5 thumbnail Spotlight #5 20.7K
6 @realmattgupps Spotlight post #6 thumbnail Spotlight #6 20.1K
7 @realmattgupps Spotlight post #7 thumbnail Spotlight #7 19.2K
8 @realmattgupps Spotlight post #8 thumbnail Spotlight #8 17.7K
9 @realmattgupps Spotlight post #9 thumbnail Spotlight #9 14.6K

Posting Schedule & Frequency

When @realmattgupps posts on Snapchat Spotlight

The account @realmattgupps has 29 analyzed Spotlight posts. The data shows an average of 19.7 videos per week with an average gap of 8.8 hours between posts. Peak posting days for the account are Thursday, Wednesday, and Friday. The peak posting hours in UTC are 17, 18, and 22.

19.7

Videos/Week

8.8h

Avg Gap Between Posts

Thursday, Wednesday, Friday

Peak Days

17:00, 18:00, 22:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @realmattgupps publishes at each hour of the day, across 29 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

4

0

1

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

5

17

4

18

4

19

2

20

2

21

4

22

3

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @realmattgupps publishes more often. Their busiest hours are 17:00, 18:00, 22:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @realmattgupps hasn't been active in our tracked sample.

Sound & Music Usage

Audio tracks used in @realmattgupps's Spotlight posts

  1. 1 Original Sound — realmattgupps
    29x

Compare & Discover Similar Creators

Stack @realmattgupps against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @realmattgupps to another creator

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@realmattgupps vs

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@realmattgupps Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @realmattgupps has 169,900 subscribers and an average of 13,873 views per post, with a recorded engagement rate of 0.0%. Based on these public subscriber and average view counts, the estimated Spotlight Fund range is $8.05 - $16.09 per month. The estimated sponsorship value is $1,699.00 - $3,398.00 per post. These figures represent rough industry-standard estimates derived from the provided public metrics. These values are not actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 13.9K views/post — Spotlight only

$17 – $50

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 169.9K subscribers (Mid-Tier)

$1,359 – $2,548

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 169,900 -- Eligible
25+ posts per month ~19.7 posts/week (79/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

📊 How much does @realmattgupps earn?

Full earnings breakdown page with methodology and caveats.

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Open the live calculator pre-filled with @realmattgupps's numbers. Adjust to your account.

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Key Insights & Analysis

Audience & Reach

The Snapchat account @realmattgupps is a verified profile with 169,900 subscribers. The account features a website link in the bio to direct.me/mattgupps. The average number of views per post is 13,873. Across 29 spotlights, the account has accumulated a total of 402,326 views. The viral hit rate at 2x the average view count is 13.8%, while the viral hit rate at 5x the average view count is 0.0%.

Key Takeaways

The @realmattgupps Snapchat account has 169,900 subscribers and is classified as a mid-tier account. The account's bio directs users to a YouTube channel. The account has published 29 Spotlight posts, resulting in a total of 402,326 views. The average number of views per post is 13,873. The engagement rate for the account is 0.0%, and the total number of likes recorded is 0. The viral hit rate at 2x the average is 13.8%, while the viral hit rate at 5x the average is 0.0%. The posting cadence for the account is 19.7 videos per week. The peak posting days for the account are Wednesday, Thursday, and Friday.

Strengths

  • + Established subscriber base of 169,900
  • + Verified account with platform credibility
  • + Posting cadence meets Creator Rewards threshold (19.7 posts/week)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Average views below Spotlight platform average (13.9K vs ~80K) — room to grow reach
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @realmattgupps

How many subscribers does @realmattgupps have on Snapchat?
As of our latest data, @realmattgupps (Matt Gupps) has 169,900 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @realmattgupps get?
@realmattgupps averages 13,873 views per Spotlight post. Their total tracked views across 29 posts are 402,326. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @realmattgupps's performance significantly around the average.

How much does @realmattgupps earn on Snapchat?
Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @realmattgupps's estimated Spotlight ad-revenue share is $17 to $50 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $1,359 to $2,548 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @realmattgupps eligible for Snapchat Creator Rewards?
Yes, @realmattgupps exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @realmattgupps's most viewed Spotlight post?
@realmattgupps's top-performing Spotlight post has received 45,228 views. This is 3.3x their average per-post performance.

How often does @realmattgupps post on Snapchat?
@realmattgupps posts approximately 19.7 videos per week on Snapchat Spotlight, with an average gap of 8.8 hours between posts. Their most active posting days are Thursday, Wednesday, Friday, typically around 17:00 and 18:00 UTC.

What type of content does @realmattgupps post?
@realmattgupps primarily posts video content with an average duration of 49.7 seconds. They primarily use "Original Sound — realmattgupps" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @realmattgupps compare to other Snapchat creators?
With 169,900 subscribers, @realmattgupps is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 13,873 views per Spotlight post is within the standard range on the platform.

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This analysis is based on SnapDataHub's tracking of @realmattgupps's Snapchat profile and 29 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026